The rise in SMART phone use means when consumers are in a specific area, it's their phone they turn to for information on what's in the locality. This is where Factual listings come in, providing a tool through which businesses can let consumers know that they're close by, ready to provide a relevant solution.
Detailed, Accurate Marketing
Through the use of Factual data, businesses can (legally) obtain information regarding customers who are in the vicinity, including details of variables such as how frequently they visit when in the neighborhood, whether they've visited recently and if they're not visiting your business, where they're going instead. This data enables suitable marketing responses that are closely tailored to customer subsets.
Better Consumer Experience
Armed with sophisticated customer intelligence, businesses can create an attractive experience that's specifically tailored to the needs of each customer. From a timely reminder that you're open and available through to money-off vouchers, promotional offers, or other methods of engagement, Factual provides the data needed to captivate any audience.
Local Business Listings Lead to Better Search Results
Carefully curated local business listings result in improved local SEO, creating a stronger online presence that frequently leads to a higher return in the search rankings.
The Factual Directory can be updated or altered as required, ensuring customers always receive up-to-date, relevant information on your current deals, opening hours, prices, menus (if applicable), and a wealth of other important data. Whether you want to put a human face to your operation with team biographies or let your audience know about your upcoming deals, the Directory is the perfect tool.
Factual Directory is a cutting-edge method of data capture that's an essential tool in the current marketing arena.