What does WordStream Advisor have in common with Led Zeppelin’s discography?
They’re both full of hidden gems.
When you’re in dire need of some sweet tunes to throw on while you cook Sunday dinner, do you simply put Led Zeppelin IV on shuffle and call it a night?
Heavens to Betsy—I sure hope not. You should be playing songs from across all eight albums, basking in the glory of early covers like “Dazed and Confused” and late-career triumphs like “Fool in the Rain.” It’s the only way to get the most out of one of the greatest rock ‘n’ roll catalogues of all time.
You should approach WordStream Advisor the same way....
You believe in the power of full-funnel marketing, right? Good!
You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right? That’s awesome!
So you see the value in display advertising, and you want to learn more about the Display Network. Well, you came to the right post. Whether you are setting up a new display campaign or trying to squeeze all the worth from your current campaigns, there are many nuances to the Display Network that can make or break an ad group’s performance. Here are the top four facts that I share with anyone who wants to work with Display ads...
This post was co-written by Gordon Donnelly and Conor Bond.
Here at WordStream, we’re committed to helping businesses like yours launch effective and profitable campaigns across search and social. Towards that end, we took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold.
Each of the following campaigns is a high-performer in its own right. From Facebook lead ads, to Custom Audience creation, to search network omnipresence, to account structure refinement—these campaigns leverage strategies you’re probably familiar with. They just do so in an...
You’re about to become a better Facebook advertiser. Yesterday, Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good—and replacing it with three new metrics:
Quality ranking Engagement rate ranking Conversion rate ranking
Let’s dive deeper. After looking more closely at Relevance Score and the metrics that will replace it, we’ll talk about why Facebook is doing this, why it’s good news, and how to go forward.
What is Relevance Score, and what’s replacing it?
Something I tend to think of as a more confusing version of Google’s Quality Score...
Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content to advertise, educate, and entertain. New formats and a rise in consumption continue to bolster video as an increasingly effective, engaging medium. It’s a train your business can’t afford to miss. Here are the top seven video advertising trends you can expect to see more of in the new year.
1. Shorter video ads
Today’s abundance of video content creates an endless amount of competition for advertisers. Customers with the ability to watch...
Imagine: a dorm room at a large public university.
It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep.
Suddenly, our hero enters the room. He was responsibly enjoying some light beers while tailgating the football game when he was struck with a sudden realization.
He needs a new shower curtain—like right now. You specialize in shower curtains, of course. Yours can compete with the best of ‘em. But when our hero, being the wacky Gen Z’er he is, Google searches...
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.
For this month’s Employee Spotlight, we talked with Pablo Ledesma. Originally from Salamanca, Spain, Pablo learned to code in a Launch Academy program, after studying business and environmental science. Pablo joined WordStream as a software engineer about a year and half ago. What’s the most challenging project you’ve...
In late 2017, Google released a warning for DoubleClick platform users about a design flaw that leaves their websites vulnerable to cross-site scripting (XSS) attacks from third-party vendors. This wasn't the first time Google Ads has had problem, but those are usually coming at us from the admin side. This is a design flaw that degrades UX by hijacking the script mid-session.
Cross-site scripting issues aren't new. They aren't even the biggest digital marketing story of the year; this type of vulnerability has been around since the 1990s. Recently, however, hackers have found newer and sneakier ways to exploit it...
Ever heard the phrase “turnover is vanity, profit is sanity”?
This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts. It’s understandable to follow the logic that more sales would lead to more revenue. But that’s not always the case. In this guide, I’m going show you how you can maximize the PPC profitability for your ecommerce business both ways – the traditional way, by adjusting your bids, and the non-traditional way, by actually decreasing your sales.
Content Creation Copyright and Publishing
Boost your website search engines index ranking and visibility, increase it's click through rate and grow your web page visitors and their engagements