I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s fear of venturing into the unknown that I want to discourage.
Basically, my philosophy is this: Try it. If it doesn’t work, change your approach or do something different. Fail fast.
We tried a lot of different marketing tactics in 2018. Most failed, a few worked well, and a few more were home runs. That's usually the reality of marketing. It’s also why I decided I needed to branch out and ask some of the best marketers I know to share some of their home runs in 2018.
Lorraine Cline is no stranger to hard work. Lorraine is the proud founder of Cline Design, LLC, a 30-year old advertising, marketing, and creative agency which specializes in website design, content creation, SEO, paid search, and social media services. The New Hampshire-based agency delivers strategic marketing plans to midsized commercial construction companies. Lorraine has a long list of marketing accomplishments under her belt, including an award-winning marketing service newsletter, as well as being recognized as a national speaker on inbound marketing and social media. She is keenly aware that digital marketing...
It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What are you going to do?
Slip off into the other room, curl up by fire, and reflect on the nine biggest online advertising stories of the year.
2018 was one hell of a ride. From major re-brands to data scandals to targeting cutbacks—let’s dig into the headlines that made waves this year.
1. Exact Match Gets Less Exact (Again).
In the good old days of AdWords lore, exact match was just that—it was exact. If you bid on exact match...
The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged on forever.
Either way, you’re wrong. As is the case with nearly every calendar year, 2018 was, in fact, 365 days long. Our planet went around the sun exactly once. Isn’t that right, Copernicus? Yes.
Regardless of how long or short this year felt to you, we can all agree on one thing: a lot went down in the online advertising space. Whether you specialize in paid search, paid social, SEO, or all of the above, there has been no shortage of trends, changes, and innovations to keep track of.
As you know, one year is like a century in the world of Google advertising. There are many innovations, experiments, and new trends constantly developing to advance the way we target, reach, and speak to end users. This year was a big one. Google rebranded their advertising, changing AdWords to Google Ads, but that wasn’t all. Throughout the year, there were so many innovative changes to the ad platform and formats.
As 2019 nears, I want to highlight the top 10 most significant changes to Google Ads this year.
1. Video shopping ads
Earlier this fall, Google rolled out a different way for brand marketers to utilize shopping ads...
This is the third and last post in our series about automating Google Ads. We’ve covered automated rules and keywords and ads, and today we’ll be closing out with automated bidding strategies.
“Should I automate my Google Ads bidding?” – Just about everyone who has a Google Ads account.
Automated bidding is a hot topic in our industry. There are always articles talking about the need to use automated bidding, quickly answered by posts warning you should never automate your bidding.
When it comes down to it, the real answer isn’t so simple: it depends.
There are a variety of automated bidding options in Google Ads...
Allen Finn already wrote the definitive piece for WordStream on why Facebook ads can be great for B2B.
But at the time I write this, only 39% of marketers say they've even tried using Facebook ads to create conversations with B2B prospects, according to Zoominfo. If Finn's piece wasn't enough to convince you, I’m going to share my own experience about why I think it’s insane that Facebook is so underrated for B2B, and I’ll tell you three ways to generate high-quality B2B leads.
The Case for B2B Facebook Ads
According to Marketing Charts' summary of a Hubspot report, the average cost-per-B2B-lead for agencies in 2017...
As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who are passionate about their businesses see better performance out of their marketing.
While every audit is (and should be) unique, I’ve noticed a number of issues that seem to come up in the majority of underperforming accounts. Nine times out of ten these issues arise simply because people are so busy with other responsibilities that they don’t have time to work on them. However, if you know what to look for, it’s easy to identify...
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.
For this month’s Employee Spotlight, we talked with Patrick Henry Carrera. As the marketing analyst here at WordStream, Patrick Henry tracks our metrics daily and helps provide the data processing power behind projects, like the Google Ads Mobile Benchmarks.
Originally from the Boston area, Patrick Henry graduated from McGill...
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