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Marketing News and Trends

We rely on smartphones to connect with our friends and family and stay informed about current events. But it seems like the only time we use smartphones for work is when we check our email. Today, smartphone technology has advanced to the point where you can get a substantial amount of work done with just your thumbs -- smartphones can now access your work documents, take professional-grade photos, and even translate signs that are in different languages. If you want to be more productive during your commute or be able to work on...
Content marketing has seen a lot of changes during the past few years. Many of these changes can be attributed to the rapidly evolving search landscape, as well as a huge shift in the way people are actually discovering content. New, more sophisticated search algorithms, changes in the way people use search engines, and new ways that marketers go about actually developing their content are just a few of the contributing factors and outcomes. All that said, many marketers still experience the same pain points that were commonplace...
As a hiring manager, you probably ask similar questions to most of your candidates -- "What's the greatest challenge you've overcome? What interests you in our company?" Most of these questions are standard and evoke similarly typical responses. In fact, if a candidate has plenty of experience interviewing, she can probably answer without much thought. Now, imagine you ask your candidate this -- "If you were a pizza delivery person, how would you benefit from scissors?" This question changes the conversation a bit. Suddenly, you'...
David Ogilvy, the modern Father of Advertising, once shared this great quote: "A good advertisement is one which sells the product without drawing attention to itself." Advertising is supposed to be impactful and clever, but not overpowering. There are plenty of examples you've likely seen many times without realizing it at the time, but still managed to change your perception of the brand. Why? They reached you on a subliminal level. Subliminal Messages in Advertising Subliminal messages in advertising are designed to engage...
Adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is usually enough to satisfy a Snapchatter's creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos. But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps....
Facebook today released new information regarding a data attack that compromised the personal data of 30 million users. First reported on September 28 -- approximately three days after the full issue was allegedly first discovered -- a vulnerability in Facebook's "View As" feature allowed hackers to gain unauthorized access to private account information for personal user accounts. It was originally estimated that 50 million users were impacted. That number has now been lowered to 30 million. Here's the latest on the...
Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location. This strategy relies on marketing your brand, products, and services to local leads and customers. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. Think of this focused strategy as a way to...
One time I tried signing up for a spin class at a new studio. I went to the studio’s website to complete their multi-step sign up form, but by the time I got to part three of of the form, I got an error message that wouldn’t let me complete my registration. The error message didn’t explain what I was doing wrong. So I attempted to complete the form another four times (yes, I really wanted to try this studio) with no success. To say I was annoyed is an understatement. Finally, I ditched the site (along with the spin class) and went...
It's never easy telling a candidate they didn't get the job after hours of preparation and interviews. Oftentimes, the awkwardness leads to generic emails, like "We have chosen not to move forward with your application at this time." You might feel like there's simply no good way to tell someone they've been rejected. Fortunately, that's not true. By wording your rejection letter kindly, you'll make it easier for the candidate to hear the news....

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