Year 2018 in News

search engine optimization, design and marketing news archive

News Categories: SEO  Design  Marketing
17 Oct

Google Structured Data

Recently Search Console started to send websites owners messages about errors in web pages structured metadata. It is a part of search giant moving to a completely remastered and redesigned Web Master Tools interface. Google released a set of new tools to accompany these changes:

  • AMP Page Test,
  • New Page Speed Test
  • Structured Data Test

Let's focus on the last one as it helps most to show up to in search results reach snippet. The recommended format is JSON-LD, Microdata and RDFa are also accepted. “Google recommends using JSON-LD for structured data whenever possible.” Use the most specific type and property names from schema.org in your markup.
Main categories are: Article, Book, Breadcrumb, Carousel, Corporate Contact, Course, Critic review, Dataset, Employer Aggregate Rating, Event, Fact Check, FAQ, How-to, Job Posting, Livestream, Local Business Listing, Logo, Movie, Occupation, Product, Q&A, Recipe, Review snippet, Sitelinks Searchbox, Speakable, Subscription and paywalled content, Video.
With right use of shema org syntax there is a space for your product or service there.

Google Structured Data

14 Sep

Custom Drupal Website

From personal, corporate, e-commerce, educational, news and entertainment or government any type of website can be developed using Drupal. As it is one of the most functional and advanced Content Management System. We create or modify Drupal theme to client's exact specifications and needs, and we could add unique administrative or user interface to match frontend and backend design. Our team has a good working knowledge of Drupal framework to successfully complete dynamic and complex website. We want to set your company apart by making a modern, eye catching, user-friendly, fast loading and accessible on any device website. We keep search engine optimization and marketing in mind.

  • Enterprise Drupal CMS development services
  • Theme and template design
  • Responsive / adaptive design
  • Unlimited content types
  • 3rd Party API integrations
  • Migration and upgrades
  • Education and training

At Business Web Admin we provide full-cycle Drupal services and support on every phase of website development and launch. We help with promotion and web analytics.

Custom Drupal Website

28 Jul

Basic Drupal Security

Here are several tips to keep Drupal based website secure.

  • Back up your files and database
  • Keep core files and modules up to date. Regularly check check for updates
  • Add extra security modules like: Secure Login, Paranoia, Captcha, Two-factor Authentication, Content Access, Security Kit
  • Uninstall and delete unused modules
  • Review user roles and there access
  • Block access to sensitive data
  • Check files and folders permissions: .htaccess- 444, /sites/default (directory) - 555, /sites/default/settings.php - 400, /sites/default/files (directories) - 775, /sites/default/files (files) - 664
  • Restrict site visitors from creation there own accounts
  • Disable testing module -
  • Unable HTTPS and enforce only secure connection
  • Get wildcard SSL certificate and enable HSTS preloading
  • Use CDN (content delivery network)
  • Protect your server and hide server signature

Follow these steps and your site will A+ security level.

Basic Drupal Security

05 Jul

Reputation Management Service

Business Web Admin has added new marketing service online reputation management. Because now days star-ratings and web reviews become vital for any company that sell products or services online. Prospect customers are influenced by reports previous customers left online when they choose where to shop.

Remember, If you are not monitoring what is being sad about your company, product or service you might be loosing great amount of possible sales. Because your potential clients are searching for and reading what is being sad and taking that information into account.

Whether you need to build, enhance your brand image, or need assistance to deal with negative feedback, we are here to help. And that is why our goal is to provide small and midsize businesses and individuals with the best reputation management service. We let you take control over trustworthiness and reliability of your brand, promote it and by doing that increase your sales and revenue. Make sure you are ranking well.

Reputation Management Service

18 Jun

Google SEO and SERP

In computer world changes come quickly. Do you remember old Google search engine result page, how simple it used to be. Not anymore, today SERP show featured snipped, reviews, site links, people also ask, images, knowledge panel, local pack, video and more.
To catch up with changes search engine optimization process become a continues process with daily checking, correction, updates and changes. Today we talk about one super important part called Schema.org vocabulary encoded as Microdata or JSON-LD. They are used for structured data extensible schemas. Correct implementation of this tool let web developers provide search engines with better way to understand web page content.
It was founded by Google, Microsoft, Yahoo and Yandex on June 2, 2011, and these days over ten million sites are using Schema.org to markup their content. This small not visible to visitors markup code significantly increases chance for a web page to be displayed as a featured snippet. And this makes schema a valuable tool for effective SEO.

Google SEO and SERP

09 Jun

Premium Domain Names

Sometimes when you search for a domain name you could see that some of them are more expensive than usual. Most likely you have found a premium domain. This name either already owned by someone and put on sale or register believe that particularly this domain should be sold for a higher price. There are many reasons why. Usually these are short, easy to remember names, often directly connected with service or product category, aria or city, profession. The price for already owned domain might go up to thousands of dollars, while new names will be three four times more than ordinary name with the same extension.
Does it worth to get a premium domain name? While for sure price matter, in sort, yes most of them worth it. Premium names even might become a valuable asset for use or future sale. It might consider as an investment to register domain that might become popular, and then sell them in the aftermarket at auction. And now could be a good time, the demand for premium domains is going up.

Premium Domain Names

02 Jun

Drupal 8.7.0 Release

Yesterday on May 1st Drupal ORG made version 8.7.0 officially available for download. It has usual bug fixes and dependency updates, but the main purpose of this release is to bring new powerful features:

  • New stable JSON:API which minimizes both the number of requests and the amount of data transmitted between clients and servers.
  • Stable Layout builder the feature close to WordPress Gutenberg editor, that make content creation easy with drag and drop ability
  • Improvements in experimental Media Library with extra benefits for reusable media, media types, media fields
  • Revisionable menus and taxonomy term
  • New features in the Umami demo profile with new set of Spanish translations

PHP 5 support has been dropped in favor of PHP 7.2.
The next bug fix release (8.7.1) is scheduled for June 5, 2019. The next Drupal 8.8.0 release, is scheduled to be available on December 4th of this year. Drupal 9 is planned for June 3, 2020.

Drupal 8.7.0 Release

30 May

Verisign Domain Name Brief

Today Verisign (a global provider of domain name registry services and internet infrastructure) released a domain name industry brief for the first quarter of 2019.
The main numbers of first three months of this year are following

  • There are total 351.8 million domain names registrations across all top-level domains (TLDs)
  • 3.1 million domain name registrations were added in last quarter
  • The .com and .net TLDs had a combined reach the total of 154.8 million
  • Total country-code TLD (ccTLD) domain name registrations now have 156.8 million domain
  • Just new .com and .net domain name registrations totaled at 9.8 million
  • New gTLD (ngTLD) domain name registrations now at the 23.0 million mark

As we could see .com and .net remain and will remain leaders for a long time. While new TLD showed a small decrease, still they got 2.8 million new domain names.
You could download a full report here

Verisign Domain Name Brief

27 May

Meta Description Length

Meta description and meta title are both an HTML tag attributes in page headers section that provides a brief summary of a web page content. Search engines like Google or Yahoo display them in search results. First title that is linked to a web page and right below meta description. While both, meta description or meta title, might be any length size the preview space for a long time limited their sized to 55-56 for titles and 160 for description. Recently Google made an updated and increased visible length for both tags. Now search results show 76-77 characters for title and sometime up to 220 characters for meta description.
Alexa recommends limiting web page title to 60 characters and keep description below 320 characters.
Remember, that title tag is the most important meta tag for search engines, description is the second. Try to use your most important keywords in title and then repeating them in description.

Meta Description Length

20 May

Web Hosting Services Market

Global Market Research has revealed its study that in period 2019 to 2025 web hosting services market is about to reach +174 Billion USD. The main players are expected to remain: Amazon Web Services, Google, GoDaddy, AT&T, Earthlink, Equinix. But it is a forecast while we certainly could be sure that the web hosting market will grow, we do not know who will be the winner. More and more businesses move online, new services, new applications, new web development tools make it easier to attract prospect customers. Modern web development tools and services let people even without special web design skills create good-looking website with interactive content, connect payment gates, manage sales and stock. And demand for these services will grow as well. There are many reasons why. One of them it is significantly chipper and quicker to open online business compared to one with physical location. Do you have something to sell? World Wide Web might be the right place to sell that.

Web Hosting Services Market

17 May

Dog, Horse and Garden TLDs

We have new addition to our domain line DOG, HORSE and GARDEN domains. Across the planet, there are 100s of 1000s of pet dogs, and the pet supply industry is one of the most stable in the international marketplace. Human love dogs and dogs love human and you could show your feelings to your small friend. There are marketing benefits as well, dedicated names help to reach a precise internet community and differentiate yourself. Branded domain become vital in product recognition and make advertising easier. The URL bar and in your email address become a part of your brand. Plus at Web Admin we think these are the marks of a good life; a house with a garden, with a dog and with a horse. Get FREE SSL cetificate with any of them as long as you need it.

Dog, Horse and Garden TLDs

15 May

Security Release 7.67 Drupal

Earlier today Drupal ORG announced an important update 7.67 that fixes security vulnerabilities and urged to upgrade immediately sites effected. There were no changes made to the .htaccess, web.config, robots.txt or default settings.php files. That means no need to update custom versions of those files if your site is already on the previous release.

First make a backup! There are four main ways to update Drupal core if you already have an existing website. The easiest one, recommended for newcomers, is manual download of a new Drupal archive file version, uploading it to your website home folder and extracting file archive. Second put website in maintenance mode, and delete all former Drupal files except the sites directory and .htaccess, web.config, robots.txt or default settings.php files for this release. Run update.php. and switch off maintenance mode.

Security Release 7.67 Drupal

13 May

WordPress Downsides to Consider

In last years WordPress become content management system that took the biggest market share and now over 70% of all CMS sites run on its core. Yes it is very popular, plus it has tons of plugins and professional themes developed for it. But what are the cons of using WordPress?
There are several. Remember, WordPress was created as blogging platform and that is what is does the best, most of extra features and functionality enhancement achieved via additional plugins. These plugins might be produced by an individual or small companies and do not include comprehensive and up to date support. Their development and update might be postponed or simply dropped off. While WordPress core gets regular updates, its components like themes and plugins might delay their ones causing breaks in theme behavior and look. This gap in time often compromises website security and it is one of the reasons WP sites so often under attack. With millions and millions websites running on its core WordPress become a lucrative target. This platform is ideal when you need to create website quick with minimum cost, but is limited if you want to modify it yourself and have more control over it.

WordPress Downsides to Consider

11 May

Image Optimization for Google

As Google search engine becomes more and more sophisticated in picture objects recognition it is becoming more and more important to pay extra attention to image optimization. About a year ago Google updated search page interface with new image search result button. And started to accumulate image specific search queries. Plus Google promoting structured data markup usage and introduced new web master search console to help developers trace and analyze website performance. And that includes image optimization.
Let's start with basic. First, image size. It needs to be as small as possible in weight and ideally exactly fit this image HTML code “height” and “width”, picture might have a title attribute. Second, give your pictures meaningful file names. Third, write metadata inside image file itself, add copyright information. Fourth, use content deliver network CDN when it is possible and even better use several to slit image delivery between multiple hosts. Fifth, check and trace your results.

Image Optimization for Google

Number of Total Worldwide Registered Domains Updated: Oct 23 2019