For content to be valuable, it needs to be original. Even if you are writing about something that had big exposure, try to find your own way to wrap the same facts. Marketing customer behavior analysis tells us they engage with 3 to 5 pieces of content before making a direct engagement. Quality content is used to create leads and put information blocks for prospect customer at every step of the buying process. First, he awareness stage. It is when prospect customer identifies a need. Second, the consideration stage. It is hen prospect customer start research to solve this need. Third and final, the decision stage. It is when prospect customer become a real. Read more about "Why Quality Content is the Key to a Successful Web Marketing" in our blog.