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Web Design News
- 20 Upscale Hotel Website Design Examples
Everyone in the world loves traveling. They are ready to spend as much as required for a luxurious stay. They pay not just for a visit but because of the experience. It is essential to narrate the hotel’s theme and experience through its online identity. The website is the online premise for the hotel. Therefore, it is vital to...
- Quick Tip: How to Increase the WordPress File Upload Limit
One of the biggest conveniences of a website is having a place to easily share files with visitors. Items such as printable forms, eBooks, videos, music and images come to mind.
For those of us who use WordPress as our content management system (CMS), adding these types of files is relatively easy via the Media Library. There’s even a...
- How to create a logo in Illustrator
For many designers, Illustrator is the go-to software for logo design. This industry-standard software makes it easy to create stunning logos for any industry, any style, and any medium—whether it’s print, video, or digital. Whatever you want to dream up, you should know how to create a logo in Illustrator.
Logos communicate brand values...
SEO News
Storytelling for SEO: Telling the Right Story of Your SEO Success
Developing an effective SEO strategy involves collecting and analyzing quite a bit of data, which sometimes comes without having a clear and cohesive understanding of what it all means.
A Guide to Site Taxonomy and Its Effect on SEO
Here's a common SEO dilemma for you. Is it better to create a single, long page of content that would exhaust a topic completely? Or is it better to break it into many shorter pieces of content instead?
Long-Tail Keywords Deserve Your Attention. Here's How to Find Them.
It's no secret that SEOs want to ensure the greatest visibility in the Google search results for their brand. One way to achieve this is through the use of long-tail keywords.
How to Improve Your Site's Organic Search Click-Through Rate (CTR)
Organic search faces increased competition from paid ads, knowledge graph placements, featured snippets, and more. This has contributed to the decline of the organic click-through rate, or CTR in recent years. It’s no longer enough to rank in the top spot organically. You need to entice searchers to actually click your link...
Marketing News
- 17 Cool Landing Pages I Wish I Made
Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because your oven just beeped and your pizza is ready! But then something magical happens … You land on a page that is so gosh darn cool that your...
- 5 Essential Strategies for Marketing to Generation Z
Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we'll still need to market to millenials for years to come, but it's time to start focusing on Generation Z.
At first glance, millennials and Gen Z might seem very similar. But if you look a little deeper, you start to see...
- Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting
Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of.
On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will...
