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Web Design News

- Modern Take on Responsive Web Design

Any professional web designer knows that a responsive web design is a must for modern websites. However, in reality, not all website owners are ready and/or eager to add the responsive mode to their website’ toolkit. “Why neglecting a responsive web design means going downhill?” and “How can your website benefit from small-screen devices...

- 15 Best Browser Extensions for Developers

The biggest change for 2018 has been the major overhaul of FireFox, and with it the way add-ons work in that browser. As a result, many popular add-ons are no longer being maintained or have become unavailable. Most add-ons for Firefox are also available as extensions for Google Chrome. In this article, we’ll try to give preference to...

- Top 10 Photoshop Plugins for Web Designers

In 2018, Adobe Photoshop is still one of the top software choices for web designers. It’s an incredibly powerful and versatile tool in itself, however Photoshop plugins can further enhance its default functionalities. Using them, you can automize different tasks, speed up your workflow, convert your PSD design into HTML and CSS files,...

SEO Tips and News

[SEMrush Research]: 15 Content Optimization Practices

SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.

Landing Page Considerations For High-Involvement Decisions

If you are selling something that is of a “sensitive” nature aka, a high-involvement decision or those where the implications and potential risks of the purchase decision have a high emotional impact, then there is a good chance that dedicated landing pages, no matter how well it is optimized for conversion, may not cut it.

An Interview with Arsen Rabinovich on eCommerce SEO

eCommerce SEO can be a massive challenge for retailers and webmasters. There is a lot of advice out there, but too often the recommendations don‘t come from those that live in the trenches day in and day out. So, I reached out to Arsen Rabinovich, Founder of the TopHatRank marketing agency, to get some insights on eCommerce SEO,...

Marketing News

- What’s Up at WordStream This Fall

This year WordStream was named one of the best places to work in Boston—for the fourth year in a row. But ever wonder what WordStream employees are doing in between working on new product releases or helping our clients reach their PPC goals that makes this such a great company to be a part of? Here’s what we’ve been up to at WordSteam...

- 8 Ways to Tell Your Most Compelling Brand Story

Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti. These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly passionate audiences to boot. That’s in part because each of these companies has a genuine brand story. A brand story conveys the history,...

- YouTube Advertisers Get New Control over TV Ad Placements [DATA]

We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly, these are all important devices in our marketing campaigns – but they’re not the only screens capturing our audience’s attention. That’s...