What is Alexa Internet?
Alexa is a subsidiary of Amazon and Alexa Internet. Alexa ranks websites based on traffic data and other parameters such as keywords, on-page SEO checker, and backlinks. It gives traffic ranking and an overview of competitors with keywords, extensive keywords analysis, and competitor analysis for small, mid-sized, and large businesses.
Tracking Web Performance
The Alexa Marketing Stack is an all-inclusive keyword research and website ranking platform and digital marketing software that offers tools to help business owners' marketers identify keywords for their campaigns and competitors' top searches. This service is a way to improve SEO performance or find new opportunities within the market, drive more traffic, discover winning keywords, and streamline marketing strategies.
Twenty-five-year-old Alexa Internet is going to retire on May 1st, 2022. Their website stopped offering new subscriptions on December 8th, 2021, UTC. Yes, you could not buy it any longer. Customers with existing subscriptions will continue to have access until UTC on May 1st, 2022.
Migration from Alexa
If Alexa is your primary data source for SEO or Digital marketing, it's time to move on. There are plenty of great alternative tools (top alternatives are: SemRush, Ahrefs, Majestic) that will provide you with new avenues for analysis. Users can export data from many of the tools on Alexa is an excellent feature that allows you a way out when something goes wrong or needs fixing. Unfortunately, it's not possible with Site Overview, Top Sites, and Certified Site Metrics.