The largest segment of Instagram users are aged between 18 – 24. The split between male and female users is pretty equal. 51% of Instagram users access the platform at least once per day. Over 80% of accounts on Instagram follow different businesses. Popular Instagram hashtags are #fashion, #love, #me, #cute. Pizza is the most posted food, followed by Sushi. 96% of US fashion brands are on Instagram. Engagement with brands on Instagram are higher than on Facebook, Pinterest or Twitter. Sine Facebook bought Instagram and meraged there marketing platformes Instagam sees a stable gought in users, traffuc and amount of content.