How Creating Custom Segments Can Help You Get The Right Content to The Right People
Delivering the right content to the right people at the right time doesn't have to be complicated. In fact, custom segmentation is a lot easier than it sounds.
As your audience gets to know you and your content over time, you will learn what interests them by their behavior.
Let’s say you’re a cookbook author. One subscriber may favor vegan recipes, while another may favor recipes with meat. Maybe someone consistently shows interest in a product you sell.
If you know this about your subscriber base, then you can create custom segments and deliver information you know will delight them.
Custom segmentation lets you break down your audience into groups of people who show interest in specific topics or products — like vegan or meat-based recipes — as well as when they take specific behavioral actions.
The more you personalize your emails, the more your audience is likely to engage with your content.
How to use tags to segment your email list
Tags help you organize your subscribers according to interest or behavior. Using tags is an easy way to send content just to audience members that are interested in a particular product or offering.
The video below shows you how to tag subscribers with a keyword or phrase that identifies their interest or action.
You can also set up the tags ahead of time to automatically be added to your subscribers when they take a specific action.
Tagging is a powerfully-simple way to transform your email marketing. By applying tags, you will make sure your subscribers only receive content relevant to them.
Create a custom segment to send highly-targeted messages
Creating custom segments lets you send messages to groups of subscribers with a particular tag.
Let's say you are a cookbook author about to launch a new book on vegan cooking. You know that a vegan cookbook may not appeal to your entire list. If you create a custom segment for users who have expressed interest in vegan recipes or cookbooks, that segment will be most receptive to your message about your vegan cookbook.
If you have another cookbook for meat lovers, that is an entirely different audience than your vegan audience. You would create a custom segment using tags for people who have actively opened and have a Meat Eater tag...
Introducing AWeber Free!
Our mission is simple: to deliver powerfully-simple email marketing tools to help small business owners and entrepreneurs — like you — grow your business.
That’s why we’re excited to introduce AWeber Free — our completely free email marketing and landing pages plan!
If you’re just getting started with your small business or kicking off a passion project, AWeber Free is designed to give you everything you need to start building your audience today.
Watch the video below to hear about what you’ll get with AWeber Free.
Introducing AWeber Free
What’s included with AWeber Free?
AWeber Free gives you everything you need to create amazing looking emails and landing pages, automate your email marketing, and integrate with other business systems.
Here’s everything you can do with AWeber Free:
Grow an email list. Use AWeber’s sign up forms to grow your list. You can send 3,000 emails per month to 500 subscribers on AWeber’s free plan.Create and send beautiful newsletters. Access all of AWeber’s amazing content creation tools — like the drag-and-drop email builder, Smart Designer, hundreds of email templates, library of professional images, and more — to send newsletters your audience will love. Plus, you’ll be able to automate your email campaigns, saving you time and energy.Build unlimited landing pages. Landing pages are a great tool to help you grow your list. Use any of our pre-built landing page templates to get started.Connect the tools you use every day. Access AWeber’s integration library and connect with the tools you use everyday to make email marketing seamless. Ask us anything, anytime: Ask our award-winning customer solutions team any question by phone, chat and email. They’re available 24 hours a day, 7 days a week to help you succeed with email marketing.Migrate to AWeber for free. If you’re currently using another email service provider and want to move your content over to AWeber Free (or our Pro plan), we’ll do that fast and at no cost to you.
With AWeber Free, you’ll never have to worry about time running out on a free trial. Plus, you can start a free account without ever having to enter your credit card information.
Why is AWeber adding a free plan?
The world is different than it was just a few short months ago. The decision to add...
How to Promote Your Landing Page and Grow Your Email List
You know that an awesome landing page is the first step to growing your list, selling more, and building relationships with your audience.
So, you built one. You took time to write convincing landing page copy. You’re ready to send your new subscribers value-packed emails. But there’s one problem.
How do you actually get people to your landing page to sign up?
That’s why we asked three experts to share how they drive traffic to their landing pages, and they shared some of the best strategies to help you begin promoting your own landing page. Read on to learn what they had to say.
Social media is a great way to promote your landing page — as long as you’ve built credibility first.
Sam Flynn, Social Media Trainer & Speaker, Managing Director, Planet Social Media
Social media is a perfect driver of traffic to your landing page.
The first step is to make sure you are clear on who your social media audience is. Once you have a good idea, think about what would drive them to want to go to your landing page. Is there a lead magnet that is highly relevant ? And, how can you get this across to them?
In terms of your call-to-action (CTA), you will need more than a simple “click here to get x.” Be more descriptive of the benefits behind this particular lead magnet. Give them value in the post itself, such as one of the points covered on your lead magnet, then direct them to your landing page for more.
You could also use video as part of your strategy, sharing a short video elaborating on one point covered in your lead magnet, then directing them to your lead magnet to get the remaining points. If you are speaking to a camera, be sure to include subtitles, for accessibility for all and to cater for those who will listen without audio.
Finally, make sure you build up your credibility with your audience by sharing a range of posts, especially those that demonstrate your expertise. They’ll be far more likely to click through to your landing page if they think they are going to get results from doing so!
When done right, Search Engine Optimization (SEO) is the best way to drive traffic to your landing page.
Sean Tinney, Demand Generation Manager, AWeber
The most highly engaged, highest converting customers come from SEO, in my experience. These are potential customers who are actively searching for a specific...
A Flexible Email Marketing Platform Allowed this Author to Keep Control
This is True, or TRUE — as founder Randy Casingham calls his newsletter — is an email newsletter that uses "weird news" as a vehicle to explore the human condition in an entertaining way.
TRUE's mission is to provoke more thinking in the world. Each issue contains stories of people who didn't think, sometimes with hilarious results, capped by a brief comment on each story. It's biting social commentary that's "about" the human condition, but designed to be entertaining so it's fun to read.
People are starving for an intelligent look at what's going on, rather than the doom or denial that seems to dominate the major news outlets," Cassingham says.
But creating good content alone is not enough — you also need to figure out how to get paid for it. Cassingham actually turned down two syndication contracts to put TRUE into newspapers because he thought the future was online, and newspapers would suffer in the long run.
He decided to go the self-publishing route and identified a publishing platform with all the tools he needed for both publishing and promotion: email.
Content creators require options beyond a blog platform. "It is very hard to monetize a blog. Creators need tools that can provide a gateway to reach paying customers. I am very grateful that AWeber provides a platform to actually help creators make money without depending on Google, or advertising in general," Cassingham says.
Taking great content and converting subscribers from free content to paid premium subscriptions is an art that TRUE has perfected. Last week was the 26th anniversary of the first newsletter he ever sent — in fact, he’s gone 1,359 weeks without ever missing an issue.
Treat customers the way you want to be treated
Maintaining a strong relationship with readers has been the backbone of TRUE's business. With average open rates above 70%, it’s clear subscribers can't get enough of TRUE's unique content.
From the very first communication, Cassingham clearly lays out what subscribers will receive using his unique style of humor. And every correspondence includes a link to upgrade to the premium subscription to enable conversion.
TRUE’s welcome email:
He also sends a follow-up email to help identify if the reader is a brand new reader or a long term subscriber. Because Cassingham wants every email to provide...
8 New Email Templates to Help You Grow Your Business
A good subject line gets your audience to open your email, but a well-designed email keeps the reader engaged — leading to higher click-through rates, better engagement, and increased sales.
Email design can make or break your ability to connect with your audience. But most small businesses don’t have dedicated designers and don't have the time to create a library of email templates and test which one resonates best with their customers.
AWeber's email designer, Jeni McGuigan, regularly updates and adds new email templates to the free template gallery so users can easily personalize a few items and make the email template their own.
"When I design an email template, it is not for a single client. I am creating a template for several businesses. It needs to be flexible, so they can easily do what they want with it by simply adding text, uploading their logo, and adjusting the color to match their branding," says McGuigan.
But how do you know which email template is right for your business?
Each template in AWeber’s gallery has a specific purpose. Explore the 8 new template options below to pick which is right for you and your business.
Email Templates for real estate to showcase with ease
The design options in the Real Estate template were inspired by some of the leading businesses in the real estate industry. Each template is a little different, but creates a great foundation to help real estate agents promote homes on the market.
To use any of these templates, all a real estate agent needs to do is:
Personalize the branding with their logo and color preferences. Upload real estate images and property details. Send the email to their prospective clients and customers.
Want to use this template? Check out the Real Estate template in AWeber’s template gallery.
To add a splash of color, simply adjust the color of your divider or button colors in the drag-and-drop email editor.
Want to use this template? Check out the Real Estate template in AWeber’s template gallery.
Show your appreciation with a thank you email template
Who doesn't love a thank you email with a discount on your next purchase? With the Nelson template, all you need to do is pick your color preference, add your logo, and the details of your discount, and you are ready to send it to...
How this artist tells visual stories through email to make more Shopify sales.
BOMONSTER is an artist who creates art and apparel for hot rod, truck, and motorcycle fans using a unique scratchboard style to create his images with a sharp knife. A blackened board is scratched with a sharp Xacto blade revealing a white layer underneath.
BOMONSTER visually tells a story through his scratchboard art that creates an emotional connection with his audience. He sells his artwork at live music events and car shows across the country, and through his website with the help of his wife and adult children.
But BOMONSTER had a problem. He knew he needed a way to keep in touch and connect with his customers. At shows, his customers kept asking him if he had an email list to subscribe to for updates on his work.
He tried to do it on his own by sending them PDFs from his personal email, but most of his messages went into spam folders. Plus, creating emails on his own was tedious and lacked eye-catching design and branding — which are important elements to an artist.
Not only did he need an email marketing solution that could easily integrate with his Shopify website, he needed an email marketing provider that had the features he needed to run his business. He also wanted something affordable and powerfully-simple. AWeber was the perfect option.
“What’s important to my customers is important to me.”
At live shows, BOMONSTER found that people continually asked him if he had an email list in order to receive updates.
He knew he needed to put an email marketing plan in place to help build customer relationships.
“I did a lot of research into email service providers (ESPs) when opening my Shopify site, and most were too expensive or offered analytics too advanced for my start-up needs. I read some favorable reviews of AWeber that made it seem like it was easy to use. So, I decided to give AWeber a try,” says BOMONSTER.
"Whenever I send out an email, I notice a spike in sales from my website."
BOMONSTER sought an ESP that works seamlessly with Shopify, which gives him the freedom to create and alter the look and feel of his site.
"I love that AWeber works well with Shopify. Everything is seamless, from the pop-up forms that integrate with my lists, to product and blog links in my emails," says BOMONSTER.
AWeber's Shopify integration also enables tag support, which allows you...
New Features: Add AWeber Landing Pages to WordPress, and Much More!
A great landing page is a fantastic tool to help you grow your audience. With AWeber, you can get your landing pages up and running quickly — without design or coding skills — while saving money and promoting your products, services, or events with ease.
Since we announced AWeber Landing Pages, we've received awesome feedback and suggestions from customers like you.
We are thrilled to announce we recently added new features to our AWeber landing pages to make it even more powerfully-simple to grow your audience.
The power of AWeber landing pages in WordPress
With AWeber's landing page builder, you can create visually-stunning landing pages that match your site branding, integrate seamlessly with your AWeber email marketing, and can be added easily to your WordPress website in seconds.
Step 1: Upgrade to the latest version of AWeber for WordPress plugin.
Step 2: In WordPress locate the landing page you published using the AWeber Landing Page Builder.
Step 3: Link the landing page to any page within your WordPress website. Our plugin will automatically copy everything needed over to WordPress.
Optional step 4: If you ever update your landing page in the future, simply click the "Resync" button in our WordPress plugin, and your revisions are instantly copied over your WordPress page.
Change all template styling options in one location
The AWeber Landing Page Builder makes it super easy to personalize your landing page to match your website, emails, and other brand assets.
You can now set your landing page's default settings for font style, text size, text color, and link color. If you add new elements to your page, the design elements will have the default settings that you selected.
Step 1: Click the "Design" tab under the "Page Properties" settings.
Step 2: Select your header font, body font, font color, and link color.
Step 3: Select the background of your template. Upload a new image or select a stock image from the “Image Gallery.”
Easily share your landing pages on social media.
The AWeber Landing Page Builder makes it super easy to share your landing page on social media.
Fill out the page title, page description, and image you wish to share on social media. Or AWeber can pre-populate the social media descriptions...
A Large Email List Alone Doesn’t Generate Revenue, But Leveraging Affiliate Relationships Does
GetOrganizedNow.com helps people live healthier, happier, and more productive lives by providing tips to help them get organized.
The site’s founder Maria Gracia has successfully grown her email list by offering visitors free, valuable content in the form of e-books, checklists, challenges, articles, videos, and print-ables. She also strives to offer relevant products through affiliate links in her emails.
However, Gracia learned that a large list by itself doesn’t generate revenue. And consistently offering fresh, relevant products to earn income takes a lot of time, energy, and financial resources. That's why Gracia co-markets her products — and the products of other like-minded entrepreneurs — through AWeber’s integration with ClickBank.
ClickBank is an affiliate marketplace that allows entrepreneurs to earn income on commissions of other people’s products that they promote and sell. It is a win-win both for the product owner and the affiliate promoting the product. Not only do both parties earn revenue, the affiliate saves time finding products they know their audience will love.
It all starts with an awesome lead magnet to grow your list.
Gracia creates new content every few months by regularly following current trends and observing what other small businesses offer as lead magnets. She currently offers two free resources to help people survive and thrive while social distancing.
Her audience has been grateful for the free content, and GetOrganizedNow.com has experienced a nice bump in its subscriber growth.
"Instead of just offering our free newsletter, we have found that offering different resources, like the COVID-19 guides, are not only very timely and needed right now, but they are working really well to help grow our list," says Gracia.
Place signup forms everywhere you can.
Gracia mentions the free resources on her website and social media channel.
There is not a single page on GetOrganizedNow.com where you will not find a link to a sign up form. The AWeber sign up forms detail the content subscribers will receive and includes an attractive image to catch their eye. Gracia only asks visitors for their email addresses to keep the process as streamlined as possible for people to be added to her list.
Gracia encourages subscribers to share...
Why You Need a ‘Thank You’ Page
Congratulations — a new subscriber joined your list! Now it’s time to start sending them valuable free content and begin building trusting relationships over email — right?
Yes, but here’s the truth: your subscribers will never be more engaged with you than in the minutes after they sign up for your list.
Because that’s the moment they’ve decided to welcome you into their inbox. They have decided that you’re someone worth hearing from, and they’re eager to see what you have to offer them.
That’s why a strong ‘thank you’ page could make a big impact on your bottom line. Capitalize on subscribers’ newfound interest and eagerness to engage with you by using your ‘thank you’ page as an opportunity to sell.
Related: How to use ‘thank you’ pages to convert subscribers into customers
AWeber’s CEO Tom Kulzer recently joined The Thoughtful Entrepreneur podcast to talk about how ‘thank you’ pages are often a hidden opportunity for conversions.
“The ‘thank you’ page is a dead end on many businesses’ sites. However, when it’s used correctly to offer an upsell, it can be one of the highest converting pages on your site,” Kulzer said.
That’s because new subscribers display three characteristics that mean they’re ready to buy from you:
They know and understand who you are.They understand the problem that you’re solving for them.They’ve already given you their email address.
“Offering something additional that you can sell to them can generate a tremendous amount of new revenue. If you’re not using this page, it’s a huge missed opportunity.”
Hear more of Kulzer’s takeaways on The Thoughtful Entrepreneur podcast.
Want to create a custom ‘thank you’ page in AWeber using the Landing Page Builder?
We guide you step-by-step in this video.
The post Why You Need a ‘Thank You’ Page appeared first on Email Marketing Tips.