Marketing News and Reviews
social media channels, visitors traffic and engagements
12 Creative ways video email marketing can increase your engagement
Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing!
Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.
As humans, we are naturally drawn to visuals, and videos provide a visually compelling and immersive experience that can leave a lasting impression. The data supports this, viewers say they retain more information (95% of a message) after watching a video.
So are you ready to embark on this exciting journey of video email marketing?
Then it’s time to unlock the power of videos to connect, engage, and convert your email subscribers like never before. So grab your popcorn, sit back, and get ready to discover the magic of video email marketing!
But first, let’s define what video email marketing is…
What is video email marketing?
Video email marketing is simply incorporating videos into your emails. Video marketing is a powerful way to connect with people on a deeper level. And, as we’ve already mentioned, people love watching videos to learn about a brand or topic.
Typically, videos are displayed in emails like the one below from Niice:
While videos won’t play within the inbox due to Internet Service Provider restrictions, displaying a thumbnail like the one above tells a viewer instantly that it is a video.
In order to watch, viewers will need to click the thumbnail image and watch the video from the hosting platform.
12 Creative ways to use videos in email marketing
From product demonstrations and customer testimonials to behind-the-scenes glimpses and educational tutorials, the possibilities are endless when it comes to leveraging videos in your email marketing campaigns.
Here are my picks for the most creative ways to use videos in emails.
1 - Show 'em how it’s done
Would you rather read a step-by-step process for getting started or have someone guide you through that process.
For me, that’s an easy question. Watching a video allows me to see first hand what to do.
Shopify includes a tutorial video helping new users set up their first store.
2 - Get customers excited about a product
Use videos to showcase your products or services in action....
https://blog.aweber.com/learn/video-em
How to create content for Instagram that drives engagement
The idea of using social media for small businesses isn't new.
According to the State of Small Business Digital Marketing Report, 72% of small businesses invest in social media marketing, and they find social media platforms most valuable when it comes to business promotion and building relationships with customers.
But when you run your own business and you have a lot on your plate, it's nearly impossible to show up on every social media platform. With 2 billion active users, 90% of whom follow at least one business account on the platform, it's no wonder that small business owners opt for Instagram.
When done right, Instagram helps small businesses boost brand awareness, increase trust, create a strong connection with potential customers, and even generate more revenue.
Yes, having Instagram presence is a great idea for small businesses these days, but it's not enough to succeed; you should also understand how to create content for Instagram that drives engagement.
If creating content for Instagram is high on your list, keep on reading this article.
But first, let’s understand the role of high-quality Instagram content for higher engagement and why it’s so important for small businesses.
The role of high-quality Instagram content for higher engagement
For small businesses, it can be hard to compete against larger companies and fellow small businesses to cut through the noise on Instagram. Around 200 million businesses use Instagram to market their products and services, hoping for the attention of active users.
Plus, the Instagram algorithm prioritizes content from profiles whose content draws views, comments and likes – these are widely considered to be the platform’s biggest engagement signals. It therefore takes time and effort to prove that your content (and Instagram profile) deserves to surface in the newsfeed of your followers.
When you optimize your Instagram activity for engagement and create content that resonates with your audience, it sends signals to the algorithm that your content can keep users engaged for more extended periods. All in all, it leads to small business growth.
That's why it's important to know how to create content for Instagram that grabs the attention of your audience.
So, how can you create content for Instagram that drives engagement? Check out seven proven strategies below...
https://blog.aweber.com/learn/how-to-c
Optimize your blog post for SEO & go from zero traffic to monthly growth
Have you ever written content for your blog and thought “this is the best content I’ve ever written?”
You publish it, promote it on social media and send an email to your audience. And people seem to love it initially; but after the first day or two of attention... nothing.
How can this be?
The answer is pretty simple, your post was never optimized for organic search.
You’re not alone. We had a blog post “Here's How Email Color Can Impact Subscriber Behavior” that fell into this category - amazing content, no traffic.
Here were sessions from Google Analytics for the past couple of years for this blog post.
When I dug a little deeper, I noticed that we weren’t targeting any keywords that people actually search for. No one is searching for “how email color impacts subscriber behavior.”
When I performed keyword research in ahrefs, these were the top results for “email” and “color”:
So how did I take a blog post that had zero organic traffic dating back to its launch in 2016...
And turn it into a post that is seeing four straight months of organic traffic growth?
I optimized the content based on keywords people were searching for. Here was my process for optimizing this specific blog post for SEO.
1 - It all starts with keyword research
I use ahrefs for my research but there are several other tools you can use like Semrush or Moz.
The blog was about how color can have an impact on subscriber or consumer behavior so I started with a general search term of “color”.
Then I narrowed my search by including words that could be relevant to this blog. So I included the words “behavior” and “marketing”. My thought was “email” was too specific but general words like “behavior” and “marketing” might show some organic keyword phrases to target.
The top results showed that people are searching for terms revolving around “psychology of color in marketing.”
So I decided to optimize the blog around that term.
2 - Internal research
Now that I had my topic, I wanted to see if we had any other blog posts talking about color. The reason for the internal research is because you don’t want to optimize a post on a topic that has already been written in your blog. Those two blog posts would then be competing against each other for your target keywords.
I used Google Search Console to look for...
https://blog.aweber.com/learn/optimize
The 12 most impactful types of landing pages for outstanding results
Landing pages play a pivotal role in driving successful campaigns, they let you simplify your message while keeping your customer focused on a desired action.
In today's fast-paced digital landscape, where capturing attention and driving conversions is more challenging than ever, the strategic use of landing pages has become a necessity for businesses and marketers alike.
But there are different types of landing pages for different situations. We’ve highlighted the top 12 most impactful landing pages including when to use them.
Webinar landing page
In-person or virtual events — like webinars — are a great way to educate your audience and to get them engaged with your brand. These are no small tasks to put together. A lot of your time and energy is spent on the planning and execution of these events. But without a webinar registration landing page, your hard work will go unnoticed.
The features that your event landing page needs to have are:
Headline with your event name
Sign up form
Copy explaining why someone should attend
Dates and time (make sure to include your time zone)
A webinar landing page is designed to attract and inform people about a webinar. It acts as a virtual invitation, providing details such as the topic, date, time, and speakers.
When to use
This type of landing page is used when you want to inform people of an upcoming webinar and give them an easy way to sign up.
Webinar landing page example
What I like:
The “Save Your Seat” header is a great way to imply there may be limited slots available. This could potentially drive increased sign ups.
The “About Your Speaker” section which helps provide credibility.
The entire landing page will fit within most desktop view ports without having to scroll.
Ebook landing page
An ebook landing page is specifically created to promote and offer an electronic book (ebook). It serves as a destination where people can learn about the ebook's content, benefits, and either purchase or download it.
When to use
Many aspiring entrepreneurs are looking to make money by selling ebooks online. By producing the ebook and selling it online, many business owners are bypassing the traditional publishers, print presses, and distribution centers.
Ebooks can also be used as a lead magnet to grow your email list.
Ebook landing...
https://blog.aweber.com/learn/types-of
From viral videos to profit: How to monetize Facebook Reels
If you’re struggling to build an audience online, prepare for a forehead-slap moment.
You’ve been ignoring Facebook.
Many of us think of Facebook as a place to catch up with distant relatives. But this means we forget Facebook is one of the most potent audience-building tools in the world.
With nearly 3 billion users, Facebook’s raw traffic potential rivals anything in the social media scene.
For many marketers, the solution is simple: build a Facebook audience. Then move that audience somewhere else, like a newsletter or a YouTube page.
But what if there were more you could do on the Facebook platform itself?
Enter Facebook Reels.
Facebook Reels are the platform’s answer to the short-form videos that are springing up everywhere. Think TikTok and YouTube shorts. On Facebook, you’re just as free to post fitness tips and brief podcast highlights as you are anywhere else.
There’s one advantage to creating these Reels: Facebook is serious about competing with those other platforms. And they pay like they’re serious.
That means your Reels can do more than attract an audience for your web presence. They can potentially open a new avenue for revenue streams that fuel your business.
Here’s how to monetize Facebook Reels the right way—and some strategies you can use to build a bigger audience on Facebook.
What is the earning potential of Facebook Reels?
Let’s start with the basics. If you’re going to earn money from Facebook Reels, you’re going to have to unlock monetization in the first place. That means having a bare minimum Facebook audience to work with.
For instance, Facebook introduced the temporary “Reels Play” bonus program on both Facebook and Instagram. That’s phasing out soon.
What’s next? Facebook says they’ll focus on a bevy of monetization features to keep the Reels money flowing to creators. We just don’t know what those monetization features are just yet.
What does that mean for you? Either way, you still have to meet Facebook’s standards if you plan on monetizing your short-form videos.
For Reels Play, eligible creators have been those who launched Reels with at least 1,000 views over a 30-day period. That’s an average of 33 and a third views per day—hardly unachievable, even for the beginner.
Reels Play was invite-only. So if you want a head start, you need...
https://blog.aweber.com/learn/how-to-m
How to effectively brainstorm in a remote environment
One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them.
Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. How could we maintain this free-flowing innovation when people weren’t in the same physical space (or even the same time zone)?
It turns out it’s easier than we thought it would be. We ended up finding the parts of in-person brainstorms that worked best and combining them with the principles that make asynchronous communication so transparent, clear, and inclusive.
Here are a few tips for brainstorming with a remote team.
Always start with documentation.
Whether you’re going to be brainstorming synchronously or asynchronously, documentation is necessary to make sure people have shared goals and understand their role. Your first step should be to create a document that lists:
The goal of the brainstorm. Are you trying to solve a problem? Identify what is causing a change in your user behavior? Create a new feature?
Relevant documentation.It’s helpful to share things like user research, conversations with users, and data about user behavior. Share these with your teammates before the meeting.The agenda. We have a team policy of declining agenda-less meetings (and think you should too!). The lack of an agenda makes it much more difficult for team members to prepare and results in less effective meetings.
These meeting notes are also where you close the loop and share the ideas and outcomes from your brainstorm. Having this doc is the single most effective way you can increase transparency and participation around your early stage thinking about a problem.
Gut check whether you need a meeting at all.
I’ve been surprised by the number of interesting ideas we’ve been able to come up with and refine asynchronously. Ask yourself a few questions before you schedule a meeting:
Are you “starting from zero?” You’re at the very early stages of identifying a problem or are in the freewheeling early stages of proposing solutions.
Do you need...
https://blog.aweber.com/culture/remote
How to Include a Physical Address in Your Emails Without Revealing Where You Live
Adding your business's — or your own — physical address to all your emails is a required step when you set up your first email campaign.
It makes some people a little nervous. "What if someone comes to my house?"
Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine.
But first, let's explain why you have to include that physical address.
CAN-SPAM law and physical email address
Everybody hates spam emails. (Especially us!) And adding a physical address to your emails is one of the best ways to stop spammers and reduce how many unwanted emails we all get in our inboxes.
The U.S. anti-spam law called CAN-SPAM was enacted in 2003. It set up a number of requirements and restrictions on sending emails, one of which includes the physical address requirement.
The Federal Trade Commission (FTC) describes this requirement as follows:
Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
Here's what a physical address would look like in the footer of an email.
Every email you send to an email marketing list has to have a physical address included in the email footer.
There are usually a lot of questions about this, so let's cover the most common ones:
Can I use a fake address to get around the CAN-SPAM Act?
Do NOT do this. You risk a $46,517 fine per violation — per subscriber — if you violate this rule. And yes — people really have had to pay fines like that. And they had to pay them for each email in violation of the Act.Even if the Feds don't come after you, if your email marketing service finds out, they could ban you from ever using their service again. Email service providers (like AWeber) make their living by providing a spam-free, CAN-SPAM-Act-complaint service. They have dozens of checks and triggers in their systems to shut spammers down fast.
Are there alternatives if I don't want to include my physical address?
Yes. You can use a business address. The business address you use could be:
A post office box (a P.O. box)The United States Postal Service offers mailbox...
https://blog.aweber.com/learn/canspam-
How to Grow Your Email List with Social Media: 10 Experts Share Their Best Tip
Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?
We say they can amplify each other. Big time. And so do ten of the top social media experts.
We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now.
These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works - the same tactics these influencers have used to grow their audiences to hundreds of thousands of followers and email subscribers.Keep reading for email list growth tips from:
Mari Smith, on how to grow a list with Facebook groupsAndrea Vahl on how to get more subscribers with Facebook adsSue B. Zimmerman on how to build an email list with Instagram biosJenn Herman on how to do list building with Instagram direct messagesEstelle Keeber on growing your list with Instagram StoriesKate Hore-Lacy on how to get more subscribers with LinkedIn eventsMandy McEwen on how to build a list with LinkedIn featured linksLeah Neaderthal on how to attract subscribers with LinkedIn with multiple calls to actionMadalyn Sklar on how to build a list with Twitter’s Media StudioMeagan Williamson on how to get more email subscribers with Pinterest image pins
Mari Smith on how to grow a list with Facebook groups
261K followers on FacebookUse a Facebook group, linked to your Facebook business Page, and ask for email addresses before allowing members to join.
While this strategy doesn't create 100% conversion, you can certainly generate a solid number of qualified opt-ins. (Some group owners do make the email question required before entry). I like to ask three questions to better gauge people's interest in joining my group and how I can best serve them.
These are the questions for joining my popular Mari Smith's Social Scoop Facebook group with 20k members. You're welcome to make your own version of the questions!
On a scale of 0-10, how much do you struggle with marketing on Facebook? [0 = not at all, 10 = constant struggle]If you could win a 30-minute consult with Mari, what would you ask?Would you like to receive my *free* Facebook marketing...
https://blog.aweber.com/learn/grow-you
How to Grow Your Email List with Social Media: 10 Experts Share Their Best Tip
Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?
We say they can amplify each other. Big time. And so do ten of the top social media experts.
We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now.
These aren’t the general, tired tips you’ve heard so many times before. These are the proven, under-the-radar stuff that actually works - the same tactics these influencers have used to grow their audiences to hundreds of thousands of followers and email subscribers.Keep reading for email list growth tips from:
Mari Smith, on how to grow a list with Facebook groupsAndrea Vahl on how to get more subscribers with Facebook adsSue B. Zimmerman on how to build an email list with Instagram biosJenn Herman on how to do list building with Instagram direct messagesEstelle Keeber on growing your list with Instagram StoriesKate Hore-Lacy on how to get more subscribers with LinkedIn eventsMandy McEwen on how to build a list with LinkedIn featured linksLeah Neaderthal on how to attract subscribers with LinkedIn with multiple calls to actionMadalyn Sklar on how to build a list with Twitter’s Media StudioMeagan Williamson on how to get more email subscribers with Pinterest image pins
Mari Smith on how to grow a list with Facebook groups
261K followers on FacebookUse a Facebook group, linked to your Facebook business Page, and ask for email addresses before allowing members to join.
While this strategy doesn't create 100% conversion, you can certainly generate a solid number of qualified opt-ins. (Some group owners do make the email question required before entry). I like to ask three questions to better gauge people's interest in joining my group and how I can best serve them.
These are the questions for joining my popular Mari Smith's Social Scoop Facebook group with 20k members. You're welcome to make your own version of the questions!
On a scale of 0-10, how much do you struggle with marketing on Facebook? [0 = not at all, 10 = constant struggle]If you could win a 30-minute consult with Mari, what would you ask?Would you like to receive my *free* Facebook marketing...
https://blog.aweber.com/learn/grow-you
