The 12 Best Video Editing Software for Beginners in 2022
If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. In fact, according to invideo, online videos make up more than 82% of all consumer internet traffic and 79% of people say they’ve been convinced to buy or download a piece of software by watching a video.
Not an expert? Don’t know how to edit videos, have a video studio, or have a bona fide video specialist to shoot and cut your features? That’s alright! The goal of today’s blog is to show you that with the right video editing software, you too can churn out sleek, professional video content—regardless of experience—and keep your content strategy ahead of the curve.
Let’s dive in! Here are our recs for the top best pieces of video editing software or video editing apps for beginners—from cheapest (i.e. free!) to most expensive.
The best video editing software for beginners in 2022
Here is a list of the best video editing software for beginners in 2022:
Filmora from Wondershare
Adobe Premiere Elements
Adobe Premiere Pro
Apple Final Cut Pro
1. Apple iMovie
Ok—so to those of you working with PCs, this one won’t really apply; but we’d be remiss to leave it off the list. If you’re looking for simplicity and elegance, it doesn’t get much better than Apple iMovie. iMovie’s ten high-fidelity filters are some of the classiest in the video editing game; and if you’re shooting on your iPhone, or have been editing a project on your iPad, you can use AirDrop to wirelessly and seamlessly transfer your project over to your Mac.
One of iMovie’s most coveted features is its green-screen, or “chroma-key” tool, which allows you to place your characters in exotic locations—Hawaii, say—at a moment’s notice. Want to overlay the scene with “Somewhere Over the Rainbow”? iMovie ties directly in with iTunes and GarageBand, so you can easily implement custom tracks and sounds. When your movie’s finally ready to ship, release it into the wild using iMessage, Facebook, YouTube, or any other of iMovie’s succinctly connected platforms.
Standout Features: Seamless Apple product integration; green-screen; audio and social platform integration
Pricing: Free with the purchase of a Mac...
AWeber Stands with Ukraine
Over the past week, all of us at AWeber have been actively following the humanitarian disaster and war unfolding in Ukraine and share a sense of immense sadness. Our hearts and thoughts are with the people of Ukraine who are looking for safety, security, and a quick end to the invasion of their country.
We have implemented a number of actions as a result of the Russian invasion. Today we have removed the ability to sign up for new accounts from Russia or to become a reseller of AWeber. We have also made all existing Pro level accounts in Ukraine free for the next 12 months so they can focus on their personal safety and have one less thing to think about.
Our team continues to evaluate the evolving legal sanctions as well as doing what we feel is best to help encourage a resolution to the conflict. We join the many other companies such as Apple, Mastercard, Visa, Maersk, BMW, Volvo, and Adidas making changes to encourage an end to this war.
We have also extended our regular team member donation matching program to cover approved related charities.
We join the chorus of voices from around the world calling for a rapid cease fire and lasting peace.
The post AWeber Stands with Ukraine appeared first on AWeber.
Your Guide to Using GIFs in Marketing Emails
We’re huge fans of using interactive content in email. Whether you’re trying to improve your campaign, tell a story, or simply add a bit of flair to the inbox, interactive content is the way to go.
And one of the easiest ways to do so is by adding animated GIFs to your emails.
Let’s take a look as to why GIFs are so effective and how you can use them in your own campaigns.
What’s a GIF?
GIF is short for Graphics Interchange Format. It’s a popular image format that’s been around since the 80’s. A GIF uses a series of images to create the illusion of motion (sort of like a flipbook).
Does adding a GIF in an email matter
There are test that have show eye-catching visuals like GIFs in emails have increased click-through rates by 42% and conversion rates by 103%.
How to make GIFs for an email
GIFs are easier to create than a video, especially if you’re trying to illustrate something short and to the point. The skill level bar is a lot shorter with a GIF.
You can create GIFs in Photoshop, or you can create them out of video footage you already have using a tool like GIF Brewery, GIFMaker.me, or Instagiffer.
These types of tools make creating GIFs easy, even with little to no technical knowledge.
And don’t think that you have to be a designer or know how to code to use GIFs in your emails. We love sites like Giphy or r/gif for their large selection of ready-to-use GIFs.
Ways use GIFs in an email
GIFs add personality to your emails. You can highlight a product in motion, show a demo, or even add a relatable reaction. There are many engaging and practical purposes for a GIF.
Let’s take a look at some ways that brands are using GIFs in their marketing emails (and how you can steal those ideas for your next campaign):
Illustrate a product
GIFs don’t have to be all for show. They’re actually a great way to tell a story in a simple, impactful way.
This Canva email shows how easy it is to create a design using their platform.
Pro Tip: GIFs are great for illustrating complex ideas in a simple way. Give subscribers a sneak peek of your latest product launch or to share a unique use case.
Check out how we used a GIF to highlight how easy it is to add a video to your landing page:
Rather than relying on heavy copy, this animated GIF shows the process in just seconds.
13 Ways to Build Your Email List For Free
This article isn’t written to convince you of the benefits of using email marketing. You already know that “the money is in the list,” and that email marketing has an ROI of over $36 for each $1 spent.
In this article, we take a look at 13 ways to build an email list so you can communicate more effectively with your customers and get better results from your marketing strategies - all without having to pay a single cent.
Ready? Let’s get into it.
Integrate email sign-up forms on a social landing pagePersonalize your CTAsCapture email after an online saleUse a live chat tool to gather emailsPop-up survey or quizOffer discount codes to those who sign upUse social media captionsHost giveaways and contestsHost free webinarsReach broader audiences through guest postingRepurpose your contentBuild your email list off-lineAdd sign-up forms and optimize the process
1. Integrate email sign-up forms on a social landing page
One of the easiest ways to get email addresses from social media followers is to connect with your audiences across different channels using a single link.
This can be done by simply creating a landing page with the sole purpose of collecting email addresses. You can then share the link to this landing page in your profiles. Once people click to that page, they can sign up for your email list or view any other calls to action you want them to take.
You can collect email subscribers by connecting your email sign-up forms to the page and then sharing the link in your social media bios. That said, keep in mind that email subscribers are only going to join your email list if you offer them some type of value in return.
For example, let’s say that your audience is most likely interested in growing they’re social media following. Instead of stating “Sign up for my email list,” it’s better to say “Sign up for my email list and get an exclusive PDF to learn how to grow your social media following.”
This makes for a better value exchange. Instead of the reader giving you their email address, they’re now giving it to you in exchange for a valuable download that till help them and their business.
2. Personalize your CTAs
Another tactic to help you build your list for free is to create personalized calls to action for each of your blog posts or landing pages. This way, you’ll appeal to...
Six Essential Elements Every Email Newsletter Should Have
Despite the rise of social media and instant messaging, email newsletters are still one of the most effective digital marketing methods. Email newsletters help you build brand awareness, establish your brand as a credible source of information, and can provide product or event promotion opportunities.
There are 3.9 billion email users globally, more than the number of Facebook and Twitter users combined. Due to its low cost and extensive reach, email marketing ROI is one of the highest among marketing channels. The average return on investment is $36 for every $1 spent.
To enjoy the benefits of email marketing, you need to follow a newsletter structure that encourages readers to open your email, engage with your content, and click through to your site.
This article will teach you how to structure a newsletter by using six essential email newsletter elements. Read on to learn more.
Why does your newsletter need structure?
If you’ve ever received an email newsletter that consists entirely of a single block of text, you probably would have closed it right away. Let’s face it – email newsletters that look like they were written on the fly just aren’t very engaging. In fact, most of your subscribers won’t read your entire newsletter and will instead look for something that will catch their eye.
According to the Nielsen Norman Group, many readers consume content by scanning in a pattern resembling the letter “F”. They look for something striking first, then continue down the rest of the content if they see if it’s interesting enough.
The newsletter above accommodates the reader’s tendency to scan content for something interesting. Now, compare the newsletter above to the one from Devex below:
The newsletter in this example doesn’t read like a newsletter at all. It feels like reading a very detailed blog. This might be fine if you have enough time to read the whole thing, but not if you just want to know the gist of the content now and read more about it later.
Implementing a newsletter structure should account for the way your readers consume content. It increases email open and click-through rates and leads to more traffic to your website. It also makes your email newsletter look more professional and organized.
Six elements of a great email newsletter
A crucial part of structuring...
How This Work-From-Home Mom Balances Career & Family (with Help from AWeber)
Entrepreneurial mom wanted to spend more time with her family
As a result of the pandemic, Tiffany Jackson realized the most important thing to her — spending time with her family. But this multiple-time business owner wasn’t going to give up working altogether.
She needed a job that allowed her time with her husband and kids — a work from home job. Plus, she wanted to make plenty of money and see long-term career success.
Idea! An at-home affiliate marketing and coaching business fed by social media
What was the easiest way for Tiffany to use her experience as a business owner and skincare enthusiast to make money? By starting an affiliate marketing business.
Tiffany created an Instagram account to start her affiliate marketing, but things really took off when she started using TikTok. A relatively new social media platform, TikTok can enable you to reach hundreds, thousands, or even millions of new people who you never would have gotten in front of with platforms like Facebook or Instagram.
Uh oh! Where’s the fast, centralized, mobile-friendly place to link recommendations?
TikTok and Instagram have at least 1 thing in common: You can only share one link (in your bio). But Tiffany had at least a handful of things to sell, and needed everyone to be able to see what they, personally, were interested in.
Since both Instagram and TikTok are almost exclusively used with mobile devices, the page she links to should:
Be mobile friendlyInclude everything mentioned on social media postsBe simple, without complicated navigation or menusLook beautiful (be memorable in a good way)
AWeber’s LinkTree alternative to the rescue
Tiffany tried LinkTree at first. But she's trying to reduce the number of tools she uses.
She realized that AWeber, a tool she already uses, has a similar LinkTree option. It’s actually a free landing page template that’s easy-to-personalize and looks great on mobile or desktop.
Check out the AWeber “link list” template, shown on a smartphone:
And check it out, there’s a newsletter sign up form at the bottom of the page.
This is what Tiffany’s page looks like:
Now — more time with family; soon — more followers, email subscribers, and revenue
Because using AWeber’s landing page builder and email campaigns was so easy, Tiffany has already been able to balance work and her family....
How to Write Copy That Sells
Writing good sales copy can be a daunting task, even for experienced writers. But the key to writing copy that sells isn't a mystery. There are some basic principles that anyone can follow to write engaging copy that converts an audience into customers.
What is sales copy?
Sales copy is any written text with the purpose of selling a product or service. This is a basic definition, but it’s important to have a solid understanding of what sales copy is and isn’t.
Here are a few things that sales copy is not:
a product page with every feature and detaila commercial full of clickbait languagea how-to guide for the product
Sales copy aims to hook the reader and encourage them to learn more, with the ultimate goal of purchasing the product or service.
How do you pull your reader in and convince them to give you their hard-earned money?
Follow these six principles to turn your copy into content that sells.
Know your target audience
Knowing your target audience might seem obvious. But many companies struggle with targeting a specific audience. The more specific your audience profile, the easier your copy will be to write well.
Don’t fall into the trap of saying your target audience is everyone. Sure your product might be able to benefit everyone, but it’s almost impossible to write sales copy that speaks to everyone.
Let’s imagine you are selling paper towels. Are paper towels beneficial to just about every person you know? Yes, of course.
How do you write copy about paper towels that will convince every single person to buy your brand? You can’t. It’s impossible.
Now let’s whittle our target audience down to someone more specific. Can you think of someone who cleans up many messes, makes shopping decisions, and always looks for ways to save time?
In general, mothers check these boxes. This doesn’t mean college students and grandparents can’t use your product. But, if we write our sales copy for moms of young kids, we can create engaging, targeted copy that converts.
Solve a problem
Your product or service likely solves a problem or two. Your sales copy should clearly outline how your product is a solution for your target market.
Once you’ve got your target audience in mind, you can imagine the specific problems they need solving. How does your product or service solve this for your target audience?...
6 Ways to Generate More Revenue Using Videos in 2022
Video has become the focus of the internet and there's no better time for small businesses and growing brands to get in on the trend.
Adapting your content to work through video means that you can get visibility on high-growth channels like TikTok - with more than 1 billion monthly active users - and Instagram that pivoted to video in late 2021.
Video can be used throughout your whole customer journey, from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them.
Want to know how?
We've got 6 tried and true ways you can use video to boost the revenue for your online business, including:
Getting your brand story out thereShowing everything your product or service offersUsing video to monetize your expertise
Plus, inspiring examples so you can see our tips in action.
Let's jump right into it.
Table of Contents
1. Tell your brand story using video
2. Retain your customers with video content
3. Sell online courses
4. Host webinars
5. Create a video membership site
6. Promote your products and services using video
1. Tell your brand story using video
Telling the story of your brand and your products is an effective way to let your audience know who you are and what you're about.
Think about some of the biggest brands you know - most people know Facebook started in a college dorm or that Bill Gates started in his parents' garage.
It's not just billion-dollar companies that can use this tactic to generate more customers and income.
According to storytelling statistics done by headstream, if people love a brand story, 55% are more likely to buy the product, 44% will share the story, and 15% will immediately buy the product.
In addition, Research by Stackla shows that 79% of people say user-generated content highly impacts their purchasing decisions.
You'll increase brand awareness when you start to tell your brand and product story, developing a deeper connection with your audience.
As with any strong branding and marketing exercise, your business should see an increase in leads, customers, and income when you start to put out videos about your story.
Glossier is a beauty brand founded in 2014 with a mission to put customers at the heart of the product creation...
7 Content Marketing Best Practices to Keep Your Readers Engaged
As consumers shift their attention and spending online, a content marketing strategy is no longer an option. It’s a requirement.
By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. But as with any marketing strategy, you can’t simply dive in and hope for the best.
We put together these content marketing best practices that will help get your business noticed online and stand out from the competition.
Identify your target audienceUse different content formatsMap your content to the customer journeyOptimize your content for SEOWrite more inclusive contentIdentify the most relevant channelsUpdate and refresh outdated content
Why is content marketing important?
Think about a recent purchase you’ve made.
Chances are you did some research online. You might’ve read a few articles or product reviews before making that purchase.
The example above describes a typical buyer’s journey — the stages that prospects go through as they research a problem, find potential solutions, and make a purchasing decision.
Consumers rarely make purchases on a whim. They’re looking for informative content that helps them solve a pain point or fix a problem they’re facing.
An effective content marketing strategy can help your company:
Raise brand awareness: Creating content opens up more opportunities for prospects to discover your brand on channels like organic search and social media. Staying top of mind will help your business stand out.Improve your brand reputation: Publishing great content allows you to demonstrate your expertise. Those who find your content useful are more likely to view you as a credible source of information and trust your recommendations.Generate more leads and sales: Each piece of content you publish can rank in Google and drive organic traffic to your landing pages. You can capture and nurture more leads by placing forms and calls-to-action (CTAs) on your pages.
Finally, content marketing is a cost-effective strategy that delivers long-term return on investment (ROI).
Paid marketing channels like Google Ads stop driving traffic if you pause your campaigns. But articles that you create today can drive traffic and sales for years to come.
In short, content marketing has become a necessity for any brand. That’s...