Marketing News and Reviews
social media channels, visitors traffic and engagements
Run Your Email Marketing From Claude With AWeber’s New Claude Connector
You can now manage your AWeber account without leaving Claude.
We’re is live in Claude's connector directory. Search for AWeber, click Connect, and authenticate your account. That's the entire setup.
From there, ask Claude to draft a broadcast, add a subscriber, or pull your open and click rates. It happens right in the conversation, using your real AWeber data.
What You Can Do From Claude
Once connected, start creating better content and making more informed decisions.
Check broadcast performance
Ask how your last broadcast performed, or how several stack up against each other, and get open and click stats back in a table or chart.
Plus a recap of what worked and what didn't. Which subject line pulled the most clicks. Which send underperformed relative to its size. Whether a particular type of email consistently does better with your list.
Draft and review broadcasts
Ask Claude to write a newsletter for a specific list, in the tone of your recent sends. It writes the copy and saves it to your account as a draft, ready for you to review and send.
Manage subscribers
Look up, add, update, or move subscribers between lists. Search by tag, sign-up date, or activity.
Manage lists and tags
Ask which of your lists is largest, or what the most common tag is on a specific list. Claude pulls the answer straight from your account.
Build signup forms
Ask Claude to create a signup form for a specific list, with the fields, tags, and placement you want. It creates the form, ready to drop into your site.
Connect your account
→ Open Claude→ Go to Settings → Connectors→ Search "AWeber" and click Connect→ Authenticate your account
Start a new chat and ask Claude something like "Who is the latest subscriber on [list name] in AWeber?" You'll get a real answer pulled straight from your list.
The post Run Your Email Marketing From Claude With AWeber’s New Claude Connector appeared first on AWeber.
https://blog.aweber.com/updates/aweber
Spot High and Low Engagement at a Glance with New Sent Messages Charts
Open rates, click rates, and email comparisons appear as a chart you can view at a glance. See which emails drove action and which ones didn't. Then send more of what works.
Patterns and outliers surface at a glance, no digging required.
See engagement trends over time
The Opens and Clicks Over Time chart plots up to 100 of your most recent broadcasts on a visual timeline. The toggle lets you switch between opens and clicks to compare performance across sends. A subject line that keeps drives opens, a send day with higher engagement than the rest. Patterns like these show up here fast.
Click-to-jump links any bar directly to that broadcast in the table below. From a spike in the chart to the exact message in seconds.
The chart loads automatically. As you scroll and load more broadcasts, they populate the bar chart.
See your strongest and weakest sends side by side
Switch to the Opens vs. Clicks bubble chart to see your most recent sends plotted together. Each broadcast appears as a bubble, sized by send volume, so you can compare results across different audience sizes without losing context.
Outliers surface fast here. You'll see which broadcasts earned strong opens but fewer clicks, and which ones drove both. That tells you what to repeat and what to adjust.
Collapsible chart view keeps the chart out of the way when you want to focus purely on the numbers in the table. Expand it again whenever you want the visual context back.
Filter down to exactly what you want to measure
Date presets let you pull the past 30 days, 90 days, or full year with one click. The chart updates immediately to show only those sends.
Dynamic search filtering goes further. Type in the search bar and the chart narrows to only broadcasts with that word in the subject line, so you're comparing exactly the sends you care about.
Segment name filtering is coming soon too. You'll be able to isolate chart and table data by segment, which matters since engagement naturally varies by audience.
These charts extend the broadcast analytics available in the AWeber MCP app for ChatGPT and Claude.ai, bringing that same view directly into your Dashboard. For more on tracking performance over time, see how to track and improve your email marketing performance and how to improve your email open rates.
Your Sent Messages charts are...
https://blog.aweber.com/updates/sent-m
Your Email Links Automatically Show Up In Google Analytics
Send an email, get a click, make a sale. Now you can trace that sale back to the exact subject line that started it. AWeber automatically tags every link in every email with UTM parameters before your email goes out. Open Google Analytics and the data's already waiting for you.
No manual setup.
Every link gets tagged automatically
AWeber adds three UTM parameters to every link at send time.
utm_source is set to aweber
utm_medium is set to email
utm_campaign is set to your email's subject line
Each email gets its own campaign label in Google Analytics, named after its subject line. You can compare performance across sends without touching a single URL.
Already adding your own parameters? Yours stay put
AWeber detects existing UTM parameters and leaves them alone. If you've already tagged a link with your own campaign values, AWeber won't overwrite them. Your custom tracking stays intact.
See which emails actually move people to buy
In Google Analytics, go to Acquisition > Traffic acquisition and filter by source/medium (aweber / email). Every email shows up as its own campaign.
Pull your last several sends. You'll see which messages drove traffic, which drove conversions, and which fell flat.
Turn it on or off from your list settings
This feature is on by default for every AWeber account. To adjust it for a specific list:
Log in and go to your List Settings page
Find the UTM Tracking toggle
Flip it on or off
The setting takes effect on your next send.
The post Your Email Links Automatically Show Up In Google Analytics appeared first on AWeber.
https://blog.aweber.com/updates/utm-tr
The Complete Guide to the Google Display Network
The Google Display Network can be a powerful platform for promoting your business, but it can also be a super easy way to spend a lot of advertising dollars without seeing much in return. It’s important you know how this platform works, what your options are, and what you should expect in terms of performance before you get started to make sure it aligns with your campaign goals.
In this article, I’m going to go through all of this and more to make sure you have your campaigns set up for success on the GDN.
Contents
What is the Google Display Network?
Benefits of running ads on the Google Display Network
How to run ads on the Google Display Network
Google Display Network ad formats
Targeting options on the Google Display Network
Brand safety with Google Display Network ads
Best practices for the Google Display Network
What is the Google Display Network?
Despite its name, the Google Display Network (GDN) is actually not owned and operated by Google. It’s a large network of websites, mobile apps, and videos (which include YouTube) that have placements for ads to be displayed. Aside from YouTube, those apps and websites are owned and operated by individuals and/or businesses. Those folks create spaces on their sites/apps for Google to show ads for a cut of the ad revenue.
Essentially, the website owner creates a space, you create the ad, and Google is the middleman that places your ads on the owner’s website based on your targeting options. You pay Google to show your ads, and Google keeps most of that payment but gives a portion of it to the website owner for using the space.
A Google Display Network ad example.
Should you be running ads on the Google Display Network? Find out with a free, instant account report using our Google Ads Grader!
Why should your business run ads on the Google Display Network?
The GDN is a massive network of properties that allows advertisers to reach a large portion of global internet users. With that reach, there’s quite a lot you can accomplish.
Google Display Network ads generate brand awareness
No matter what type of business you run, there’s always a moment when your available customer base first becomes aware of you. For some, that’s through word of mouth; for others, it’s through search, but the Google Display Network can be a great way to introduce yourself to your available market while they’re browsing...
In this article, I’m going to go through all of this and more to make sure you have your campaigns set up for success on the GDN.
Contents
What is the Google Display Network?
Benefits of running ads on the Google Display Network
How to run ads on the Google Display Network
Google Display Network ad formats
Targeting options on the Google Display Network
Brand safety with Google Display Network ads
Best practices for the Google Display Network
What is the Google Display Network?
Despite its name, the Google Display Network (GDN) is actually not owned and operated by Google. It’s a large network of websites, mobile apps, and videos (which include YouTube) that have placements for ads to be displayed. Aside from YouTube, those apps and websites are owned and operated by individuals and/or businesses. Those folks create spaces on their sites/apps for Google to show ads for a cut of the ad revenue.
Essentially, the website owner creates a space, you create the ad, and Google is the middleman that places your ads on the owner’s website based on your targeting options. You pay Google to show your ads, and Google keeps most of that payment but gives a portion of it to the website owner for using the space.
A Google Display Network ad example.
Should you be running ads on the Google Display Network? Find out with a free, instant account report using our Google Ads Grader!
Why should your business run ads on the Google Display Network?
The GDN is a massive network of properties that allows advertisers to reach a large portion of global internet users. With that reach, there’s quite a lot you can accomplish.
Google Display Network ads generate brand awareness
No matter what type of business you run, there’s always a moment when your available customer base first becomes aware of you. For some, that’s through word of mouth; for others, it’s through search, but the Google Display Network can be a great way to introduce yourself to your available market while they’re browsing...
https://www.wordstream.com/blog/google
Enhance Your Images in the AI Builder
A single product shot can now become whatever the moment calls for. A different scene, your branding, a fixed flaw, a promotional overlay.
AWeber's AI image editing is now live in the AI Signup Form Builder, and it's coming soon to the AI Landing Page Builder and AI Email Builder.
Improve any image with a text prompt
Add your branding
Stock photos and basic product shots rarely come with a logo already on them. Describe what you want added, and now they do.
Put your product in a scene it was never photographed in
Take a plain studio shot and place it somewhere that sells the lifestyle: a campsite, a kitchen counter, a desk setup. Describe the scene, and the same product appears in it.
Fix what's wrong with the photo
Bad lighting, a busy background, an awkward crop. Instead of redoing the shoot, describe the fix.
Add a text overlay that looks designed
Drop in a promo code, a callout, or a headline styled to match the scene, not just placed on top of it.
Each edit saves as its own file, and the original stays in the library too. So testing a new direction never means starting over if it doesn't work.
How it works
1. Add an image to the AI Signup Form Builder
2. Describe the change you want
The more specific the prompt, the better the result.
Start with a brand-new image
Image generate skips the photo entirely. Describe what you want and the AI builds it from scratch.
Try it in your account now
This is live in the AI Signup Form Builder right now. It's coming soon to the AI Landing Page Builder and AI Email Builder. too.
The post Enhance Your Images in the AI Builder appeared first on AWeber.
https://blog.aweber.com/updates/ai-ima
Put Your Signup Form Exactly Where You Want It
Where a signup form sits on your page changes who fills it out. A form embedded in your content catches someone mid-read, already interested. A form in a sidebar catches someone who's scanning.
AWeber's AI Signup Form Builder now creates inline forms and places them on your site visually. Pick the spot on your live page, confirm it, and the form is there. No code required.
{
"@context": "https://schema.org",
"@type": "VideoObject",
"name": "Place an inline form anywhere on your website",
"description": "Place email signup forms anywhere on your site. No code needed.
AWeber's visual form placement lets you drop inline signup forms exactly where you want them, just by clicking on your page. No editing HTML. No copying and pasting embed codes. Just point, confirm, and publish.
In this video, you'll see how to:
1. Use the AWeber editor to build and customize your signup form
2. Open your live site directly from AWeber
3. Visually select where the form should appear
4. Publish in one click",
"thumbnailUrl": "https://img.youtube.com/vi/oPR7hE8oKMI/maxresdefault.jpg",
"uploadDate": "2026-06-24",
"duration": "PT1M0S",
"contentUrl": "https://www.youtube.com/watch?v=oPR7hE8oKMI",
"embedUrl": "https://www.youtube.com/embed/oPR7hE8oKMI"
}
Create your inline form in seconds
Three starting points, depending on how you like to work.
1. Custom prompt: Describe what you want and mention it's an inline form for your site.
2. Fill-in-the-blanks: Answer a few prompts and select "embeds directly on my website" as your form type.
3. Template gallery: Browse the gallery and choose any inline template to start from.
All three start in the same form editor. Adjust your copy, design, and settings before you place anything.
Place it with four clicks
Once your form looks right, placing it takes four steps.
1. Click the Settings tab in the form editor
2. Set the domain where you want the form to appear and confirm your signup form snippet is installed
3. Click "Place on my site"
4. Your live site opens with the placement widget active. Click the section you want, then click "Confirm placement"
The placement widget shows your actual site, not a wireframe or a preview. You're clicking a real location on your real pages. Then you click confirm, and the form is there.
Works on self-hosted sites
This works...
https://blog.aweber.com/updates/create
14 Types of landing pages: What each one does and when to use it
A landing page is a standalone web page built for one goal: getting visitors to take a single action. No navigation. No distractions. Just one ask.
The type you build depends entirely on that ask. A page collecting email addresses is structured differently from a page selling a product. A page promoting a webinar needs different elements than one announcing a pre-launch. Choosing the wrong type is one of the most common reasons a landing page underperforms.
According to AWeber's research, more than 90% of small business owners who use landing pages say they're important or very important to their marketing strategy. The challenge isn't whether to use them. It's knowing which one to use and when.
New to landing pages? Start here: what is a landing page. Already know the basics? Keep reading for every type, what it does, and when to build one.
1. Webinar landing page
A webinar registration page promotes an upcoming event and collects sign-ups. It tells visitors what the webinar covers, who's presenting, when it happens, and why it's worth their time.
The most effective webinar pages lead with what the attendee will learn, not the presenter's credentials. "You'll walk away knowing exactly how to set up your first email automation" is more compelling than a speaker bio. Add credentials after you've made the case for attending.
Why it works
People register for webinars because of the outcome they expect, not the person delivering it. A registration page that leads with transformation rather than biography converts better because it answers the only question visitors are asking: what's in it for me?
When to use it
When you're hosting a live or recorded webinar and need a dedicated page to drive registrations. For more on driving sign-ups, see how to promote a webinar.
Webinar landing page example
Ebook landing page
An ebook landing page is specifically created to promote and offer an electronic book (ebook). It serves as a destination where people can learn about the ebook's content, benefits, and either purchase or download it.
When to use
Many aspiring entrepreneurs are looking to make money by selling ebooks online. By producing the ebook and selling it online, many business owners are bypassing the traditional publishers, print presses, and distribution centers.
Ebooks can also be used as a lead...
https://blog.aweber.com/learn/types-of
Draft, Send, and Analyze. All From ChatGPT
AWeber is one of the first email marketing tools in the ChatGPT App Marketplace.
That means you can draft your next broadcast, check how your content is performing, and learn about your audience right inside of a ChatGPT conversation.
The results you get won't just be a wall of text: you'll get interactive charts, profiles, and tables that make the story behind your data simpler to understand and act upon.
As Easy as Hitting “Connect”
Connect your account in just a few clicks. No Developer Mode, no admin permissions, none of the custom connector setup you need with other tools.
Ask ChatGPT anything about your email marketing
The AWeber app for ChatGPT puts your entire email marketing operation inside the AI assistant you're already using.
Ask it things like:
"Show me details on my last broadcast to [list name]."
“Give me details about [email address] on [list name].”
"Draft a newsletter for my [list name] list about [topic] using the same tone as my recent broadcasts."
"Add [email] to my [list name] list with tags X and Y."
"Who are my most recently subscribed contacts on my [list name] list?"
“How many subscribers do I have across my lists?”
ChatGPT pulls your actual data to answer. It knows your lists, your contacts, your broadcast history.
Here’s what makes this different: visual widgets inside the chat
This is where AWeber in ChatGPT stands apart from the typical "plug your email tool into chat" integration. While most other email platforms just dump raw data into the conversation (if they even let you connect at all), we built interactive visual widgets that make it simple to view and act right through chat:
1. Get Lists: a table view of all your lists
2. Get Subscriber: a subscriber details card with engagement history
3. Get Broadcasts: a scannable list of sent broadcasts
4. Get Broadcast Stats: performance stats and a graph of engagement for a specific broadcast
Instead of staring at rows of data, you get a clear picture of what's working.
Email analytics that go beyond what most platforms show
Ask ChatGPT how your recent emails performed and you get back a full analytical picture:
Average open and click rates across every message in the range you asked about, whether that's timeframe-based ("last 2 months") or count-based ("last 10 broadcasts")
A...
https://blog.aweber.com/updates/aweber
