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22 Brilliant Lead Magnets to Grow Your Email List Right Now

If you want to maximize your email list growth, you need a lead magnet.

A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it's something your subscribers want.

The only problem?

Sometimes, it can be really difficult to come up with an idea for your lead magnet.

You may struggle to figure out what your audience would want. You may worry that it'll be too time consuming to create a lead magnet. You might doubt that your ideas are any good. Or, you may just be out of ideas.

So what can you do about it?

Check out these 22 brilliant lead magnets. Not only will you get proven ideas from 22 different businesses across multiple industries, you'll also be inspired by how fun and simple creating your own lead magnet can be.

Let's dive in.

Food blogger lead magnet ideas

Do you have a blog with recipes, cooking, or baking tips or anything culinary? These lead magnet examples are for you:

Minimalist Baker: Recipe E-book

Minimalist Baker gives their subscribers a free e-book with their fan favorite recipes for joining their email list.

This lead magnet pops up when someone visits their website. This is a great way to provide instant value, since visitors are coming to them in search of delicious, healthy recipes. And since lead magnets should be aligned with an audience's needs and interests, this makes it a great lead magnet.

Skinnytaste: exclusive content and recipes

You don't always need to create something big to give your audience a valuable lead magnet.

Skinnytaste, a site filled with beautiful food images and healthy recipes, offers exclusive content as their lead magnet. This works because of FOMO (fear of missing out). If blog followers don't subscribe, they'll miss out on exclusive content and recipes.

High Carb Hannah: A free weight-loss cheat sheet

Who wouldn't give up their email address for a 76-page ebook that teaches them something they've been dying to learn?

That's exactly what Hannah of High Carb Hannah delivers to subscribers for free once they subscribe to her email list. And it's an awesome lead magnet because it's incredibly comprehensive and packaged in one, easy-to-follow cheat sheet.

The Full Helping: Plant-Based Starter Kit

If you've decided to start eating vegan, you probably want some expert...
Build Custom Email Templates with AWeber’s Smart Designer!

If you are looking to achieve brand consistency across your marketing assets and get instant brand recognition, you should give AWeber’s Smart Designer a try.

AWeber’s Smart Designer is a free, intelligent design assistant that lets you automatically create an amazing-looking, branded email template in seconds. That’s right: seconds!  

In a snap, AWeber’s Smart Designer analyzes your website or social media account for logos, imagery, and colors, and then automatically builds a gallery of ready-to-use, custom email templates for your business. 

Plus, AWeber’s Smart Designer is now accessible directly in AWeber's Drag & Drop Email Editor, making it easier than ever to connect with your audience and drive success for your business. 

With AWeber’s Smart Designer, you can:

Drive more sales: Branded email templates stand out in the inbox, which means more subscribers will engage with your content and click-through to your landing page or site. Get instant brand recognition: Achieve brand consistency across your marketing assets with free, auto-created custom email templates built exclusively for your business. Save time and money: Spend less time designing emails or paying someone to do it for you. AWeber’s Smart Designer can do the design work in seconds, so you can get back to focusing on other important, revenue-generating aspects of your business.

AWeber’s Smart Designer is super simple to use

AWeber Smart Designer is even more powerfully-simple than ever as customers can now access the Smart Designer in AWeber's Drag & Drop Email Builder or the Email Template Manager page. 

How to get started with the AWeber Smart Designer

Create a Smart Designer email template in the Drag & Drop Editor

In your AWeber account, go to green "Create a Message" button and select the Drag & Drop Email builder option.

2. Next go to the template galley by clicking the blue "Templates" button

3. Enter your URL or public social media account in the Smart Designer box. Then click the orange "Create Template" button. Sit back, relax and let our intelligent design assistant do the work.

4. Smart Designer analyzes your website or account for logos, imagery, and colors. 

5. Seconds later, check out your gallery of ready-to-use, branded email templates!

6. Save your...
The 6 Most Common Subject Line Mistakes to Avoid

Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. 

Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

Here are six of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

1. Using ALL CAPS 

Imagine receiving an email with a subject line like this in your inbox: GET 40% OFF YOUR NEXT PURCHASE RIGHT NOW

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

Before pressing send, keep in mind that USING EXCESSIVE CAPITALIZATION CAN SCARE AWAY SUBSCRIBERS AND KILL YOUR OPEN RATES. It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use caps in subject lines very carefully.

Do this instead:

Using caps in an email can be effective if you use it on a single word in a subject line. But it also needs to be the right word.

Dick’s Sporting Goods does a good job subtly calling out “MORE”, “BIG” and “NOW” in the subject line examples below.

Related: Your Guide to Writing the World’s Best Email Subject Lines

2. Using too much punctuation!!!!

Taking the example we used earlier, imagine we added punctuations - a lot of them: GET 40% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well. 

Do this instead:

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which...
21 Creative Email Ideas for People Who Don’t Like to Write

Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all.

Creative emails can include anything from videos, to podcasts, quotes and so much more. Forget about writer’s block for good with these powerful email content ideas.

Try one of these 21 creative ideas for email. They’re simple, easy, and proven to work — the pros use them all the time!

1. Videos

Adding video to your emails can increase click rates by 300%, according to one study from MarTech Advisor. To put that in perspective, if you average 1,000 clicks each email, adding a video would increase that to 4,000.

Photographer Jared Polin shares his videos on email and social media — in fact, we spoke with Jared to hear the strategy that helped him grow his YouTube following to 1.27 million and his email list to 260 thousand subscribers.

Related: Your Guide to Brainstorming Creative Video Ideas

2. Podcast episodes

Have a podcast? Add it to your next email newsletter to increase downloads. Notice how Productivity Expert Michael Hyatt uses a captivating story to introduce his latest podcast episode in the email below.

Did you know that subscribers can actually play and listen to your podcast episode directly from an email? With AWeber’s Curate app, you can simply add your new episode to a newsletter, and the app will automatically generate the code for you.

(And, if you use AWeber Landing Pages, you can use the Smart Content element to embed rich media like podcast episode right on your page!)

You can see this feature in action below with the Would You Rather Newsletter, a weekly message that presents “Would you rather… ?” scenarios.

Related: 4 Easy Ways Podcasters Can Use Email to Grow Their Audiences


Quotes are a great email idea. People love inspiring or motivating quotes. We know, because we include a quote in many of our FWD: Thinking newsletters, and our readers love it. And many of the most successful newsletters mix quotes into their content as well, like financial newsletter Finimize with this quote from Pearl S. Buck.

Want to get some extra reach with your quotes? Make them shareable with a fun design and let your readers know they’re welcome to share the images on their social media.

Ring in the New Year with Free, Animated Email Templates

So much time and energy goes into strategizing, planning, and executing Black Friday, Cyber Monday, and holiday email promotions. But have you thought about what happens when the gifts are wrapped and shopping is done?

Well, the holidays aren’t quite over just yet. The New Year celebration brings yet another new opportunity to meet your year-end sales goals. 

Plus, running a New Year email campaign can be a great way to connect with your customers and thank them for their patronage this year. 

To help you save time this holiday season, AWeber’s design team created email templates with a bit of extra sparkle just for your New Year's email campaigns. Plus, they’re animated!

Log in to your AWeber account — or get started with a free AWeber account today — to access the templates. 

Examples of New Year’s Email Newsletters 

Animated Seasons Greetings

Animation is eye-catching, particularly when combined with fresh, simple graphics. The shimmering tree animation is simple but effective without being overly distracting from your message.

The "Seasons Greetings" template is located in the template gallery under Holiday

Animated Happy New Year’s

The confetti animation is guaranteed to bring a smile to your subscribers’ faces. In this template, there are two different design options to select from with different font treatments and icon options. Choose whichever version works for your brand. 

The "Happy New Year" template series is located in the template gallery under Holiday

Happy New Year’s Fireworks

If animation isn’t your thing, don’t fret. Sometimes, your audience prefers simpler email design (remember to A/B test your messages to uncover what content your audience loves!) 

The New Year’s fireworks email complements a clean and crisp, uncluttered layout with eye-catching graphics that will get your reader’s attention.

The "New Years" template is located in the template gallery under Holiday

Rooftop Merry Christmas & Happy New Year

It’s not too late to send a holiday message to your audience. The “Wishing You a Merry Christmas and Happy New Year” email template series is festive enough to work for both holidays.  There are two color variations to choose from depending on your preferred color palette. 

The "Rooftop" email series is located in the...
Email Automation 101: How To Use Email Marketing Automation

“Email automation.”

You hear the phrase again and again.

Email automation is powerful stuff, but if you’re new to the email marketing game, you probably have a few questions about it. 

After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove it:

Automated email messages average 70.5% higher open rates and 152% higher click-through rates than other marketing messages, according to Epsilon Email Institute.

So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and how to use it in AWeber.

What is email automation?

Some marketers send every subscriber the same exact message with one-time emails.

The thing is, this generic content isn’t necessarily relevant or valuable to subscribers.

But, with the creation of email automation, messages send themselves. And, they can be segmented and properly timed, which will make them more relevant too.

But how does it do all of that?

Simply put, email automation is when you set up a series of emails to send automatically to subscribers at a specific time.

With it, you can connect with a person at every stage of their buyer journey (a.k.a. the marketing funnel) — from lead to customer to brand advocate. You can build a relationship with an individual over the long term.

And the best part? It runs on autopilot, creating connections and increasing revenue while you work on other aspects of your business.

You can set up a single series automation — where a person subscribes to your list and is automatically sent email 1, then email 2, then email 3, etc. in a sequence.

In the example below, La Colombe Coffee Roasters uses email automation to welcome new subscribers after they sign up:

But there’s no limit to how you can use automation. It can be used to trigger emails or email series that send based on almost any action: a newsletter sign up, an eBook download, a purchase, etc.

Why email automation works

1. Email automation gives you a direct line of contact to customers

There are 3.7 billion email users worldwide, and about 27% of them check their emails as soon as they receive a new email notification.

And 66% of online consumers have made a purchase as a result of an email marketing message,...
4 Steps to Plan Your Email Marketing for the New Year

Phew, what a year!

I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you, but I’m certainly looking forward to a fresh start.

The global pandemic brought about unforeseen challenges for small businesses — and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic.

So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and reflect on what worked, what didn’t, and what should change going into the New Year. 

In this blog, I’ll walk you through how to evaluate your email marketing results and make changes in the New Year. 

Don’t have an email marketing strategy in place? Pop on over to read how to create an effective email marketing strategy here before diving into this post. 

4 steps to plan your email marketing

Step #1: Evaluate your goals 

If you set goals going into 2020, now’s the time to evaluate whether you accomplished them.

Reflect back on the goals you set for yourself in 2020 and answer the following questions:

Did email marketing help you grow your business?How much of an increase in sales did you see as a result of your email marketing?Did you build relationships with your subscribers? How?Did you grow your email list? 

Use the answers to these questions to guide your SMART goals in 2021. This is a critical first step to plan your email marketing for the year ahead.

SMART stands for:

Specific: Be exact when setting goals and expectations. Measurable: Make sure you set checkpoints to measure your progress. Achievable: You need to make sure your goal is ambitious, but attainable with your current budget, time, and skillset.Realistic: Your goal should be challenging, but within reach. Time-bound: Give yourself a due date to complete your goal.

Want to grow your list? A solid SMART goal could be the following: I want to grow my email list to 300 subscribers within the next 3 months.

Step #2: Analyze your ideal subscriber

Chances are you have a specific target audience you want to buy your products or services. We call that your ‘ideal subscriber’ or ‘persona.’

But marketing personas can change...
How to Get Better Open Rates with Email Preheaders

Less than three seconds.

That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.

So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send. 

What is an email preheader?

When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.

How long is the ideal email preheader text length?

The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words. 

Below, you can see an email preheader example on a desktop inbox, and another on a mobile inbox. 

Why is an email preheader important?

When written well, an email preheader is a powerful tool to improve your open rate. 

Unfortunately, many email marketers don’t take advantage of the preheader. They spend lots of time crafting the perfect subject line, but barely think twice about this very important piece of text. So they leave it blank, or fill it out with some generic information.

In fact, here are a handful of common email preheaders examples I found in my inbox.

“Click here if you are having trouble viewing this message”

“You are part of an email list, you can unsubscribe here”

“This message contains images, please enable images”

"View in a web browser"

You may be wondering why these messages are pulled into the preheader field. ISPs will automatically populate this field with the first line of coded text in your email. If you don't customize your preheader, you're leaving it up to the ISP to determine your second most important line of text.

And looking at the examples above, do you think any of these messages make your subscribers super eager to open the message? No. So what kind of preheader will make your subscriber click open? And how do you set it up properly?

5 Email preheader best practices

Below are five ways to write an email preheader that will skyrocket your open rates. 

#1: Sum up the content inside

Add more context to your subject line with your preheader text. In it, give a short summary of what the reader can expect to...
The 10 Best Ways to Use Landing Pages

In fact, many of our customers at AWeber are business owners just starting out by selling on marketplaces like Etsy or Amazon. Some are content creators, bloggers, or podcasters who have ideas to share with the world. Others are restaurant owners, local shop owners, mechanics, and so much more.

While it sounds like these business owners are very different, they all have one major thing in common.

They want more people to know about their business. 

And while it can sound like a big task, increasing brand awareness doesn’t have to be difficult. You just need to make it easy for your customers to find you and take the desired action. 

That’s why having an online presence is so important. Think about it: what’s the first thing you do when looking for a product, service, or information on a company? You search for it online.

I’m not saying you need an elaborate website. For some companies, a website isn’t necessary. But if you don’t have a website, then you absolutely need a landing page. Even if you have a website, there are still situations where you may need a separate landing page.

Landing pages let you simplify your message while keeping your customer focused on a desired action.

There are several uses for your business or side project. We’ve highlighted the top 10 ways you can build the perfect landing page.

Facebook landing page

Set up a landing page for people who click on your Facebook ads. While driving people to a landing page from a Facebook ad is a bit more passive than a Google ad, it’s an effective tactic to grow your email list. 

The goal when building the Facebook landing page will be trying to figure your visitors’ intent. If you’re promoting a downloadable guide, their intent may be easy to figure out — they want the guide. But in other cases it may not be as obvious. This is where you’ll need to test different content to see which converts better.

Promote a webinar or event

Virtual events — like webinars — are a great way to educate your audience and to get them engaged with your brand. These are no small tasks to put together. A lot of your time and energy is spent on the planning and execution of these events. But without a webinar registration landing page, your hard work will go unnoticed.

The features that your event landing page needs to have are:

Headline with your event...

Number of Total Worldwide Registered Domains Updated: May 07 2021