Marketing News and Reviews
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Welcome Email Campaigns: How to Onboard New Subscribers
It's a big deal when someone signs up for your email list. You've put in a lot of work to attract this person and to build up enough trust with them that they'll let you into their inbox.
But the work isn't done once they've signed up. Now your job is to engage them – to build on the trust and interest you've established with them so they'll become a long-term, enthusiastic subscriber.
All that starts with a welcome email.
What's a welcome email?
A welcome email is an automated email message that is sent out to new subscribers as soon as they sign up for your email list.
Some email marketers don't send a single welcome email – they send a series of them. These welcome series are sent out over time, usually one per day, and are typically a sequence of three emails.
Why send a welcome email?
Welcome emails get dramatically more opens and clicks than regular emails.One study found that welcome emails get 396% more opens and have a 533% higher click-through rate than other promotional emails. To make the most of new subscribers' interest in your emails – right at the moment after they've signed up.To help your subscribers get to know you.To give your new subscribers a message right when they sign up so they won't have to wait until your next regularly-scheduled email.To showcase the content you want new subscribers to see first.To increase your subscribers' engagement with your list long-term by starting off with a great experience.
Welcome emails, confirmation emails, and thank you pages
Let's step back from welcome emails for a moment and talk about how they fit into the overall experience you're creating to welcome new subscribers. This involves welcome emails - yes. But it also includes the thank you page you show subscribers after they've signed up and a confirmation email message if you're using double opt-in.
Just to be clear: Welcome emails are not confirmation emails. Both types of emails are sent right after subscribers sign up, but a confirmation email is used to confirm that someone wants to be on your list.
Confirmation emails are part of a process called "double opt-in," where people have to sign up and then confirm again that they want to sign up. Double opt-in does require an extra step, but it's worth it. It generally results in higher engagement rates later on....
https://blog.aweber.com/learn/welcome-
25 Free or Cheap Ways to Build an Email List from Scratch
Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels.
But what's the best way to get started? How do you grow an email list without an existing audience to market to?
If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else.
Note: Ideas that require payment will have a U.S. dollar sign ($) next to them.
Jump ahead to your favorite list growth idea:
Optimize website signupsWebsite chatbotsUse your Newsletter HubHave a sign up form at your store/locationFacebook groupsFacebook lead ads $TikTokInstagramShared Instagram liveTwitterYouTubePinterestMediumLinkedInHire an influencer $Podcast commercials $Appear as a guest on podcastsAppear as a guest on a webinarHost a webinar with a well-known guest (and promote to their audience)Guest post on similar websitesPromote a special freebie to another audience via emailSupport local events $SlideShareQuoraClaim your local listings
Capture the audience you do have
1. Optimize website signups
Whether you're building an email list from scratch or you already have a sizable list, always be looking for the best way to get as many web visitors to sign up as possible.
The best way to do that? Test!
Test your sign up form's location.
There are tons of places on your website you can add sign up forms:
Navigation barFooterA homepage sectionA specific sign up pageBlog sidebar or footerPopups anywhere on the siteAnd many more
Start by adding one to your homepage, since that’s the page most people will see. Then, continue to test forms in other places to see if there’s a “sweet spot” for email signups. Social Media Examiner may cover all things social media, but the top section of their homepage is all about getting people to sign up for their email list.
Test what your form says.
The way you entice people to sign up for your email list matters. But every audience is different — there’s no secret sauce. You just have to test what works for your customers.
Here are a couple of things to try:
Add a testimonialWrite your form in the same style as your newsletterInclude your name and headshotWrite a funny call to...
https://blog.aweber.com/learn/build-an
5 Examples of a Unique Selling Proposition and How to Write Your Own
Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you define your overall marketing strategy. It will make all your marketing efforts easier.
What is a unique selling proposition?
Basically, your unique selling proposition (USP) answers these two questions:
What makes you better or different than your competition?Why should people buy from you?
Your unique selling proposition should be a short sentence or a phrase that sums up exactly why your business is better or different from your competition. It's what makes your business different.
Here are a few characteristics of strong USP:
It is true to your business.
Unique selling propositions can't just be made up to sound good and then slapped all over your advertising. They need to come from what your business is genuinely and inherently good at.
It's not enough to just claim, "We're the best." This is especially true if you're in a business with a lot of competition, like a pizza place or a candle shop. But a USP can illustrate why you think you're the best. If you say, "All about the quality," that's potentially a USP... but only if your business is unusually focused and dedicated to quality - if it's "your thing."
Your company mission statement and your USP should be similar, but your mission statement is usually directed at how and why you run your business. A USP is about the essence of your company, like a mission statement, but it is crafted specifically as a message to your target customers.
It sums up your promise to your customer.
Your unique selling proposition is as much about your potential customers as it is about your business. And a USP doesn't even have to be specifically about your product. It can be how you deliver the product. For instance, do you strive to offer world-class customer service? That's something that could be woven into a USP. A good USP explains your key benefit to customers.
Your unique selling proposition should also be written to attract your ideal customers. You don't need (or even want) to serve everyone. If your business and USP are well-defined, it will automatically speak to your ideal customers. So for a pizza place, "all about quality," would automatically attract foodies, not people...
https://blog.aweber.com/learn/unique-s
5 Examples of a Unique Selling Proposition and How to Write Your Own
Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you define your overall marketing strategy. It will make all your marketing efforts easier.
What is a unique selling proposition?
Basically, your unique selling proposition (USP) answers these two questions:
What makes you better or different than your competition?Why should people buy from you?
Your unique selling proposition should be a short sentence or a phrase that sums up exactly why your business is better or different from your competition. It's what makes your business different.
Here are a few characteristics of strong USP:
It is true to your business.
Unique selling propositions can't just be made up to sound good and then slapped all over your advertising. They need to come from what your business is genuinely and inherently good at.
It's not enough to just claim, "We're the best." This is especially true if you're in a business with a lot of competition, like a pizza place or a candle shop. But a USP can illustrate why you think you're the best. If you say, "All about the quality," that's potentially a USP... but only if your business is unusually focused and dedicated to quality - if it's "your thing."
Your company mission statement and your USP should be similar, but your mission statement is usually directed at how and why you run your business. A USP is about the essence of your company, like a mission statement, but it is crafted specifically as a message to your target customers.
It sums up your promise to your customer.
Your unique selling proposition is as much about your potential customers as it is about your business. And a USP doesn't even have to be specifically about your product. It can be how you deliver the product. For instance, do you strive to offer world-class customer service? That's something that could be woven into a USP. A good USP explains your key benefit to customers.
Your unique selling proposition should also be written to attract your ideal customers. You don't need (or even want) to serve everyone. If your business and USP are well-defined, it will automatically speak to your ideal customers. So for a pizza place, "all about quality," would automatically attract foodies, not people...
https://blog.aweber.com/learn/unique-s
Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers
Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high.
In this post, we'll show you:
Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examples
But first, let's talk about decay. Specifically, email list decay.
Email list decay (aka "email address decay" or "email database decay") is the percent of email subscribers' addresses that are abandoned or go inactive.
List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old email address. Or unsubscribing from an email list.
The exact rate of email list decay varies, but it's estimated to be about 22% to 30% a year. This means that if you don't purge your list of inactive subscribers on a regular basis, you'll be sending a lot of emails to addresses that aren't really active. This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall.
Not good, right?
So what to do? The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. At the very least, if someone hasn't opened an email from you within the last year, it's time to say goodbye.
Some email marketers use an even tighter timeline. In this email from Marketing Brew, they mention that the recipient hasn’t opened an email in three weeks. Do keep in mind that Morning Brew sends emails daily, but if they’re this diligent, they probably have an exceptionally clean list.
For more information about why and how to clean your email list regularly, see our blog post, Why You Should Delete a Bunch of Your Email Subscribers Right Now.
How to reactivate inactive subscribers
If you just thought, "Yikes - I don't want to lose all those subscribers!" we hear you, but honestly, most of them were "lost" already. Keeping those inactive email subscribers on your list is just hurting your inbox placement rates. However... if you do want to try to get some of those inactive subscribers back before you delete them, a re-engagement campaign (also known as a "win-back email") is your best bet.
How effective are re-engagement emails?
So you want to keep your list "clean," but you also want to retain as...
https://blog.aweber.com/learn/re-engag
How This Business Owner Increased Clicks by 50% with an AMP Poll
Kathi Simonsen’s business, MediaGrowth, offers a suite of community training and support to B2B media executives. Her business is successful, in part because of her consistent newsletter sent to prospective and current clients.
A newsletter with high open rates, but low click rates
MediaGrowth’s newsletter is well liked: Kathi consistently sees open rates ranging from 25% to 45%.
But her click rates were low. Too low to even mention.
Kathi knew she had eyes on her emails. How could she get her executives to get more engaged — interacting with her emails?
Eureka! A webinar about AMP for email piqued her interest
While musing on her low click rate problem, Kathi noticed an AWeber webinar on AMP for email.
Prior to the webinar, she had never heard of AMP for email. But quickly learned that it is a new technology that allows you to make interactive emails.
With AMP, she realized, she could create a better experience for her subscribers by adding elements such as polls, GIFs, carousels, live advertisements, and even fully functioning ecommerce stores directly within an email.
It’s no secret that interactive elements result in more engagement (just think of an Instagram poll).
Related video (the webinar): AMP for Email: The New Wave of Interactive Email
Kathi set up AMP for email
A natural innovator in her B2B space, Kathi immediately saw the value of AMP. So she reached out to our team to help her set up a poll.
Note: Before Kathi (or you) can add AMP elements to an email, AMP setup is required.
How to enable AMP in AWeber
There are several things you need to do before you can start sending AMP emails in AWeber. Follow these steps in your own account.
1. Set up custom DKIM records
Part of AMP's security specification requires all emails being sent with AMP content pass DKIM validation checks.
If you have your domain in IONOS, GoDaddy, or Google Domains, good news! You can set up custom DKIM records in just a few clicks. Go to Domains & Addresses in your account, add your domain, and then click “Connect Domain” and follow the instructions.
2. Register with mailbox providers to Send Dynamic Emails
Register here to send dynamic emails to all participating providers (Gmail, Yahoo!, and Mail.ru). You’ll need to wait for approval.
Her next email included a dynamic poll...
https://blog.aweber.com/success/how-th
How This Business Owner Increased Clicks by 50% with an AMP Poll
Kathi Simonsen’s business, MediaGrowth, offers a suite of community training and support to B2B media executives. Her business is successful, in part because of her consistent newsletter sent to prospective and current clients.
A newsletter with high open rates, but low click rates
MediaGrowth’s newsletter is well liked: Kathi consistently sees open rates ranging from 25% to 45%.
But her click rates were low. Too low to even mention.
Kathi knew she had eyes on her emails. How could she get her executives to get more engaged — interacting with her emails?
Eureka! A webinar about AMP for email piqued her interest
While musing on her low click rate problem, Kathi noticed an AWeber webinar on AMP for email.
Prior to the webinar, she had never heard of AMP for email. But quickly learned that it is a new technology that allows you to make interactive emails.
With AMP, she realized, she could create a better experience for her subscribers by adding elements such as polls, GIFs, carousels, live advertisements, and even fully functioning ecommerce stores directly within an email.
It’s no secret that interactive elements result in more engagement (just think of an Instagram poll).
Related video (the webinar): AMP for Email: The New Wave of Interactive Email
Kathi set up AMP for email
A natural innovator in her B2B space, Kathi immediately saw the value of AMP. So she reached out to our team to help her set up a poll.
Note: Before Kathi (or you) can add AMP elements to an email, AMP setup is required.
How to enable AMP in AWeber
There are several things you need to do before you can start sending AMP emails in AWeber. Follow these steps in your own account.
1. Set up custom DKIM records
Part of AMP's security specification requires all emails being sent with AMP content pass DKIM validation checks.
If you have your domain in IONOS, GoDaddy, or Google Domains, good news! You can set up custom DKIM records in just a few clicks. Go to Domains & Addresses in your account, add your domain, and then click “Connect Domain” and follow the instructions.
2. Register with mailbox providers to Send Dynamic Emails
Register here to send dynamic emails to all participating providers (Gmail, Yahoo!, and Mail.ru). You’ll need to wait for approval.
Her next email included a dynamic poll...
https://blog.aweber.com/success/how-th
