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Get More Out of Your Content with Amy Woods: Content Repurposing 101

To Amy Woods, Founder of the creative agency Content 10x, creating amazing content is all about discoverability, credibility, and establishing trust among your audience.

But the thing is, your audience probably consumes your content in different ways. Some people prefer reading blog posts, others like to catch up on your Instagram stories, and others may like to watch videos. And by creating content for all these channels, you’re checking the box for all three things above.

So how do you do it all?

The answer: content repurposing. 

Content repurposing is about finding different ways to communicate with your audience through different formats. It means figuring out your core message in a piece of content, and communicating it across channels.

But if you’re worried about being overwhelmed, sounding like a broken record, or connecting with your audience in multiple places, Amy will put your mind at ease in the latest episode of The FWD: Thinking Show. 

Take me to the episode

What is content repurposing?

Content repurposing is the act of creating content for multiple communication channels. 

But what type of content can you repurpose? Any type of content can be repurposed for multiple mediums — including blog content, podcasts, videos, email content, search engine optimized content, online courses, social media content, and so much more. 

When figuring out what content you’re going to create, you need to first understand your audience. Talk to your customers. Listen to the language they use and figure out how you can resonate with like-minded people. 

Then, Woods advises going all in on one channel at a time. Be streamlined and episodic in the type of content you create. Start by repurposing content for one channel at a time, and introduce additional channels over time.

A great place to start is with your existing content that’s still current and relevant. This is called evergreen content, and generally it’s timeless, great content that your audience will benefit from. 

How do I repurpose content without sounding repetitive?

Sounding repetitive is a common concern among businesses who are repurposing content for the first time. 

Woods says breaking down the content in creative ways and being very platform specific wil help you avoid sounding like a broken record. While you may...
5 Steps to Send Valentine’s Day Emails Your Subscribers Will Love

#left .image {border: 4px solid #ffffff;-webkit-box-shadow: 0 1px 10px rgba(0,0,0,0.75); -moz-box-shadow: 0 1px 10px rgba(0,0,0,0.75); box-shadow: 0 1px 10px rgba(0,0,0,0.75); margin-bottom: 20px;}<br /> Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love. 

And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email. 

Don’t have an email campaign planned? You don't want to miss out. Last year, it was estimated that the average person will spend around $71 on Valentine's Day.

Want in on the action? Here are our top 5 tips to send Valentine’s Day emails your audience will love. 

Tips to send lovable Valentine’s Day email campaigns

Craft the perfect Valentine’s Day email subject line

Be specific in your subject lines and use words that clearly convey what your email contains. Subscribers prefer opening emails that are most relevant to them.

For your Valentine’s Day emails, be sure to mention that you’re sending them a message that relates to the holiday. Whether you’re a restaurant owner and want to remind subscribers to make a reservation, or you’re a baker hoping to encourage people to buy sweet treats for a loved one, be sure to tie it to the holiday:

“Time’s Almost Up! Make Your Valentine’s Day Dinner Reservation at Cibo Ristorante Now”

“Need Chocolate? Pick Up A Sweet Treat For Your Valentine at Joe’s Bakery!

Offer something thoughtful for the holiday

Valentine’s Day is a time to celebrate love — and self-love. Can you offer something unique and special that stands out? How can you add a special twist to the traditional Valentine’s Day gift giving?

And don’t forget about those who may be celebrating Valentine’s Day alone. That’s why I love this email from Papersource, which focused on self-love this time of year. 

Send a personalized follow up email to those who purchased — and those who did not

Send some extra love to those who purchased from you. You can send a tailored email with related products or services that they may be interested in based on their purchase. Or, send them a ‘thank you’ gift with a gift card or discount on their next purchase. 

Using segmentation, you can also find out who did not open your Valentine’s Day email. Entice them with a...
4 Steps to Sell Digital Products & Make Money Online Fast

“To make money, you have to spend money.”

It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C.

Well, here we are, more than 2000 years later, and it’s still true — to an extent. 

Scaling and growing a business without increasing expenses is a tough puzzle to solve. 

Thankfully, it’s not impossible. There are ways to do it without making a huge investment. 

One of the best ways for entrepreneurs to scale and grow is through selling digital products.  

Not sure what to sell? Or how to sell digital products? Chances are you have a skill, product, or service that your audience would love — you just need some inspiration. 

Here’s everything you need to know about creating digital products and selling them online without spending an arm and a leg scaling your business. 

What are digital products?

Digital products are downloads or services that don’t have physical substance. They can be delivered entirely through a digital format, and the transaction takes place online. 

Think of them as intangible products that hold value — like ebooks, courses, templates, and more.

Of course, some digital products can be printed out, depending on how they’re used and how the buyer wants to use them. 

You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. And they still can be. It all comes down to your unique business and audience.

For example, if you’re a food blogger, you may want to offer a small 5-recipe guide as a lead magnet to encourage people to opt-in for your email list. This is a great way to let people try your recipes without them having to commit money just yet. Then, you can sell a recipe ebook with 50 of your top recipes.

Pro tip: Offer your email subscribers an exclusive discount on your recipe book. This will make them feel special and valued. 

Delivering digital products saves you the hassle of having to ship physical products, store inventory, and deal with third-party delivery services. All you need to sell digital products is a reliable email marketing, landing page, and payment processing platform, like Stripe.

The benefits of selling digital products...
What Are Web Push Notifications & How Should You Use Them?

What do successful marketing strategies and breakfast have in common? 

Answer: The best ones involve variety. 

Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs. You need a variety of foods with different nutrients to fuel your body and stay healthy.

A healthy marketing plan needs variety, too. To be successful with marketing, you need to use different tactics and test strategies to find what works for your business. You can’t go all in on one thing, and one thing only.

Side note: if you hear “this is the only tool you need,” turn and run the other way. Always be skeptical of tools or strategies that promise it all. Small business influencer Rieva Lesonsky talks about this more on The FWD: Thinking Show. 

So what can you do to diversify your marketing strategy? 

Enter: web push notifications. Not only do push notifications let you communicate updates to your audience, they enable you to drive traffic to your website or landing page, build your audience, and grow your business. Plus, they work great in tandem with email marketing. 

Read on to learn all about web push notifications and how you can use them to complement your marketing strategy. 

What are web push notifications?

Web push notifications — also known as desktop notifications or simply push notifications — are short, one-time messages that are delivered straight to a subscriber’s desktop when they have a browser open. 

Web push notifications are sent to people who have opted-in to receive messages from you. Once they’ve opted-in, subscribers do not have to be on your website in order to receive a push notification.

They usually appear in a corner of your desktop or laptop screen and serve to alert your audience of exclusive deals, offers, promotions, or even freebies. 

The goal of push notifications is to drive your audience back to your website or landing page and take the action you want them to take. 

What’s the difference between a web push notification, an in-browser notification, and a mobile push notification?

An in-browser notification is another form of online messaging that targets active website visitors when they are actively on your website. 

Mobile push notifications are the types of notifications that appear on a mobile device. These...
Landing Page vs. Website: All Your Questions, Answered

“Do I need a website? What should I use a landing page for? Do I need both?”

If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away.

Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it.

In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to get started. 

Landing Page vs. Website: Definitions

What is a website?

A website is usually made up of five or more web pages, including:

Homepage*About pageFeatures, services, or products pageBlogContact pageAnd more, depending on the business, it’s goals, and audience

*It’s worth noting that people sometimes use the term “website” and “homepage” interchangeably. For the purpose of this blog, I am calling a “website” a collection of web pages and the “homepage” the main page of a website.

Ultimately, the goal of a website is to encourage visitors to browse, learn about the company, get answers to their questions, and get familiar with what you do.

You’ve no doubt visited countless websites, but to show you how people are using both websites and landing pages, I’ll give you an example. 

Check out the website for the podcast “Foodie Buddies” below. A visitor can easily navigate around the site to learn about the podcast, listen to the latest episodes, and get recipes.

To sum it all up: websites are a one-stop-shop for all information about your business. 

But they can also be expensive and time-consuming to build. If you’re not sure if you need a website, you might want to consider starting out with a landing page. 

What is a landing page? 

Unlike a website, a landing page is a single web page with limited navigation ability. Meaning, you can’t click around to different pages on a landing page like you can on a website. 

The goal of a landing page is to drive visitors to take one, very specific action, like: subscribe to a newsletter, buy a product, or sign up to receive a lead magnet. Ultimately, that means you have one main call-to-action (CTA) on the page. 

You also don’t need a website to use landing pages. And you don’t need to decide between one or the other.

Remember the...
Make Customers Smile with the Perfect Birthday Email

Let’s imagine it’s your birthday for a moment …

Happy Birthday!

You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate.

Can't you feel the warm and fuzzies?

Have you ever wondered if you should send personalized birthday emails? If you can put together an offer that makes someone smile, then the answer is yes. 

But before you do that, you need to know how to create a birthday email that wows.

Why you need to send birthday emails to your customers

Birthday emails should be part of your email marketing strategy for one simple reason — they work!

Think of the birthday emails you get from brands — don’t you prefer to open and engage with personalized ones with a digital gift or code? Then it should come as no surprise that birthday emails have significantly higher open and click rates than regular promotional emails.

Birthday emails are incredibly effective 

Just look at the numbers from an Experian study consisting of 50 brands and their email birthday campaigns!

Birthday emails see a 481% higher transaction rate than promotional emails, 342% higher revenue per email than promotional emails and 179% higher unique click rates than promotional emails.

The numbers speak for themselves.

How to send birthday emails that stand out from the rest

You’re probably not the only one wishing your subscribers a happy birthday in their inbox. Make sure your emails stand out by avoiding three common mistakes. 

Don't send generic emails.

Birthday emails only work if they make your customer feel special. Generic, one-size-fits-all emails don’t typically cut it. 

Plus, don’t make your gift difficult to redeem or something that you regularly discount. It’s their special day — gift them something unique.

Make the focus of the email about your subscriber, not your business.

It is their birthday, not yours. Send your birthday wishes, include your gift, and that’s all you need. You want your birthday emails to come across as a nice gesture, not a blatant attempt for another sale.

Make your gift something they cannot ignore.

Give the subscriber something they’ll be excited about and something you don’t usually offer. Typically, birthday emails...
8 Easy Ways to Save Time, Boost Productivity, and Grow Your Business

You probably wear a lot of hats.

Marketing hats, finance hats, customer support hats, and even sales hats.

That's not even including all the operations and strategy work that goes into running your business. 

With juggling all these different priorities, you probably feel like there is never enough time to get everything done.

But when you add a few integrations that automate your email marketing, you'll be amazed how many hours you can save each week. With this new free time, you can focus your efforts on growing your business. 

This post will explore how you can use AWeber and a few easy-to-install integrations to save time and increase productivity.

1. Grow your list on all marketing channels 

What’s the number one regret most established business owners have?

They wish they started growing their email list sooner. 

Look for opportunities to grow your business on any channel that you interact with potential customers. 

For instance, social media is an awesome way to raise awareness and have meaningful conversations with your audience. With some key integrations, it is easier than ever to collect contact information from all of the different marketing channels you use to interact with your audience. 

Let’s look at Facebook. You might find Facebook Lead Ads a great way to grow your audience since this tool allows you to find people who may be interested in your products of services and collect information from them. You can automatically add new leads to your AWeber account and send an automated email to welcome a new subscriber. 

You can also add tags to each new contact. This lets you personalize your communication even more. Automating this integration will not just save you time but could increase conversions by 53%.

Pro tip: Consider installing new Facebook Leads through to grow your subscriber list.

2. Segment contacts based on website behavior

Personalization in email marketing is the secret sauce to converting visitors into customers. 

80% of customers are more likely to purchase from a brand providing personalized experiences, and the best way to get that information is by monitoring their behavior on your website. Knowing how visitors navigate your website will help you understand their pain points, interests and cater your message accordingly —...
4 Ways to Grow your Blog with Web Push Notifications

Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. 

If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether.

What if there was a new way to connect with the visitors and get them to your website, even those who are not comfortable giving you their email address? Wouldn't it be awesome if you could display a message directly to one of your web visitor's browsers, even when they aren't on your website?

And how cool would it be to have an easy to use way to instantly add website visitors to a list without requiring them to input their email address? 

With web push notifications, all of the great stuff I mentioned above can become reality. In one click, they can be added to your web push notification list — making it super easy for you to start sending instant messages to your audience. 

Plus, when you combine email marketing with web push notifications, you create a targeted multi-channel campaign that increases engagement and revenue. 

And if you are an AWeber customer, web push notifications are included in AWeber Free and AWeber Pro — at no additional cost!

What are web push notifications?

Web push notifications are short, and clickable messages delivered straight to a subscriber's desktop when they have a browser open.

You've probably already seen web push notifications, even if you never subscribed to one. It's not an intrusive pop-up, but a notice from your browser, letting you know the site you are visiting would like to send web push notifications. 

Each browser may display a push notification a bit differently, but most likely, you have seen something like this:

When you click “allow,” you become a subscriber to that website's web push notifications and are giving them permission to send you real-time notifications. 

How do web push notifications work for bloggers?

Web push notifications are super easy to create and can be done even by those with little or no technical background. 

They slide in either on the top or bottom right-hand corner of the screen, depending on the...
Want More Virtual Engagement? Get to Know Your Audience Better

Can you believe it’s 2021? 

After the year we just had, you’re probably breathing a sigh of relief like I am. 

But here’s the thing: The world is more virtual than ever. And being able to connect with people digitally has become incredibly important if you want your business to thrive. 

That’s why we’re throwing it back to a conversation with Chris Vasquez, AWeber’s Chief Product Officer, and Meghan Nesta, Senior Product Manager at AWeber, about getting more virtual engagement with your audience.

While this episode was recorded a few years ago, it’s never been more relevant than now.  

Take me to the episode

Why is getting virtual engagement so hard?

Algorithms, distractions, too little time...

People are busy. And when you add it all up, the conclusion is obvious: connecting with people virtually is not easy.

In fact, it takes a lot of intentional work and dedication. 

In this episode, Vasquez and Nesta answer a listener’s question about getting more virtual engagement — likes, comments, shares, opens, clicks, and more. 

Want a quick peek before diving in? Here are the highlights. 

2:20: Introducing today’s topic: how can you get to know your audience better and get more virtual engagement?

4:00: Treat virtual engagement like a consistent call to action.

5:20: Give an example of the types of engagement you want. Show your personality and be vulnerable with your audience — you might just inspire them to do the same. 

8:15: Share something about yourself so the other person feels comfortable sharing something too.

8:50: Remove the phrase “ email blast” from your vocabulary, because it’ll be really hard to get virtual engagement that way.

10:00: To have a friend you have to be a friend. 

12:00: Valuable takeaways from Jonah Berger’s book “Contagious.” How tapping into emotions can encourage communication. 

19:56: Ask less of your subscribers and encourage “micro-engagement” instead.

20:50: Conduct a survey with email marketing.

22:50: How to test your emails without split testing: Treat email like an experiment and formulate a hypothesis. Construct your email around that hypothesis.

25:00: How to get immediate feedback and temperature check your audience with a sentiment widget.

31:30: If you want to have human conversations, act...

Number of Total Worldwide Registered Domains Updated: May 07 2021