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How to Create a Landing Page in 2023 (Detailed Guide)
Creating landing pages is a superpower. Master it, and your conversion rates will soar as visitors turn into customers right before your eyes. But like any leverageable skill, it requires practice and the right resources to harness its potential. This guide will provide a treasure trove of tools, tips, and strategies to create a landing page. We’ve got you covered, from design principles to copywriting tips and conversion optimization strategies. We’ll show you one of the quickest ways to build a landing page, using Divi, as well!
What is a Landing Page?
A landing page is a standalone web page that has everything on it that a visitor would need to take a specific action. It serves as the entry point for potential customers, guiding them towards taking a desired action, such as signing up for a newsletter, subscribing to a service, or purchasing a product.
The magic of a landing page lies in its ability to focus on a single objective. Unlike regular website pages, which may have multiple links and distractions, a well-crafted landing page keeps the visitor’s attention fixed on the intended goal. Whether a product launch, a special offer, or an upcoming event, a carefully constructed landing page can significantly boost conversion rates.
Do I Need a Landing Page?
The answer is a resounding “Yes! You need to use landing pages if you have a clear offer....
What is a Landing Page?
A landing page is a standalone web page that has everything on it that a visitor would need to take a specific action. It serves as the entry point for potential customers, guiding them towards taking a desired action, such as signing up for a newsletter, subscribing to a service, or purchasing a product.
The magic of a landing page lies in its ability to focus on a single objective. Unlike regular website pages, which may have multiple links and distractions, a well-crafted landing page keeps the visitor’s attention fixed on the intended goal. Whether a product launch, a special offer, or an upcoming event, a carefully constructed landing page can significantly boost conversion rates.
Do I Need a Landing Page?
The answer is a resounding “Yes! You need to use landing pages if you have a clear offer....
https://www.elegantthemes.com/blog/mar
WordCamp US 2023: Celebrating 20 Years of WordPress
Last week, the WordPress.com team joined nearly 2,000 WordPress creators and users at WordCamp US in National Harbor, Maryland. If you’ve never been, a WordCamp is an informal, volunteer-organized event where everyone who knows, loves, and builds with WordPress is welcome.
Automatticians Antonio, Daniel, and Alex
The talks ranged from how whitehouse.gov was relaunched in six weeks (supported by our VIP division) to the work/life tightrope of a woman working in technology leadership. There was plenty of space for hallway conversations and the memorable closing social was held at the beautiful Smithsonian Museum of Natural History. Overall, it was an action-packed couple of days!
At WordPress.com, we were especially excited about Matt Mullenweg’s announcement of the 100-Year Plan. One of Matt’s inspirations is the Long Now Foundation, which is designing a clock to keep accurate time for the next 10,000 years. Thinking about a similarly aspirational goal is a worthy exercise. What does it mean to provide web services for 100 years? How do you register a domain for 100 years? Will people buy it at the beginning of their lives or at the end?
As WordPress hits 20 years, we’re thinking deeply about how it can continue to be a thriving software and community for the decades to come.
Our colleagues from Woo, Jetpack, and the WordPress Project also...
Automatticians Antonio, Daniel, and Alex
The talks ranged from how whitehouse.gov was relaunched in six weeks (supported by our VIP division) to the work/life tightrope of a woman working in technology leadership. There was plenty of space for hallway conversations and the memorable closing social was held at the beautiful Smithsonian Museum of Natural History. Overall, it was an action-packed couple of days!
At WordPress.com, we were especially excited about Matt Mullenweg’s announcement of the 100-Year Plan. One of Matt’s inspirations is the Long Now Foundation, which is designing a clock to keep accurate time for the next 10,000 years. Thinking about a similarly aspirational goal is a worthy exercise. What does it mean to provide web services for 100 years? How do you register a domain for 100 years? Will people buy it at the beginning of their lives or at the end?
As WordPress hits 20 years, we’re thinking deeply about how it can continue to be a thriving software and community for the decades to come.
Our colleagues from Woo, Jetpack, and the WordPress Project also...
https://wordpress.com/blog/2023/08/31/
How to Add Live Chat to Your WordPress Website in 2023
Adding live chat functionality to your WordPress website is easy and quite beneficial. Live chat has evolved considerably in recent years by incorporating powerful communication and automation features similar to popular AI chatbots. Whether you’re looking to boost sales conversions or integrate AI into your customer service process, using a live chat plugin or software on your WordPress site can be crucial to success. In this guide, we’ll show you the benefits of live chat, walk through how to add live chat to your website and look at the options available with live chat and WordPress.
Benefits of Using a WordPress Live Chat Feature on Your Website
Many rewards come with using live chat functionality on your website. Here are a few examples of what they can allow you to do:
Interact With Your Customers in Real-time – As the name implies, live chat takes place in real-time. Therefore, you can meet the needs of customers and visitors to your website as they come to your site. Your storefront may have set hours, and your phone line limited hours, but you can serve your customers at any time when they interact with your live chat.
Provide High-Quality 24/7 Support to Visitors to Your Website – If someone lands on your website after hours, your live chat can still service them. You can give your customers the help they need without getting out of bed...
Benefits of Using a WordPress Live Chat Feature on Your Website
Many rewards come with using live chat functionality on your website. Here are a few examples of what they can allow you to do:
Interact With Your Customers in Real-time – As the name implies, live chat takes place in real-time. Therefore, you can meet the needs of customers and visitors to your website as they come to your site. Your storefront may have set hours, and your phone line limited hours, but you can serve your customers at any time when they interact with your live chat.
Provide High-Quality 24/7 Support to Visitors to Your Website – If someone lands on your website after hours, your live chat can still service them. You can give your customers the help they need without getting out of bed...
https://www.elegantthemes.com/blog/wor
How to Add a Contact Form in WordPress (2023 Tutorial)
A contact form is an excellent way to gather information from visitors to your WordPress website. Whether you want to capture orders, survey responses, or job applications, adding a WordPress contact form is an effective way for website visitors to contact and interact with you and your brand online. In this post, we’ll show you how to add a contact form to your WordPress website (step by step), as well as some tips to help you get the most out of your new form.
Benefits of Using a WordPress Contact Form
There are many platforms and online tools available that allow you to create forms. Many modern platforms provide an easy-to-use interface, reporting, and analytics, among other features. However, using a WordPress contact form, you can have all these features and more within your WordPress interface. Here are some other benefits you can gain using a WordPress contact form:
Lead Generation – When you use a WordPress contact form, you can take advantage of those entries to grow your audience through your website. A good form plugin will have many many built-in features, so you won’t need separate plugins for lead generation, content funnels, email opt-ins, CRM integration, and more. It’s hard to do this if visitors email you directly from your website or their email platform.
Better Security and Validation – With a form natively built on your...
Benefits of Using a WordPress Contact Form
There are many platforms and online tools available that allow you to create forms. Many modern platforms provide an easy-to-use interface, reporting, and analytics, among other features. However, using a WordPress contact form, you can have all these features and more within your WordPress interface. Here are some other benefits you can gain using a WordPress contact form:
Lead Generation – When you use a WordPress contact form, you can take advantage of those entries to grow your audience through your website. A good form plugin will have many many built-in features, so you won’t need separate plugins for lead generation, content funnels, email opt-ins, CRM integration, and more. It’s hard to do this if visitors email you directly from your website or their email platform.
Better Security and Validation – With a form natively built on your...
https://www.elegantthemes.com/blog/wor
Free New Course: Elevate Your Website with Memberships
Today we’re excited to announce a free resource that’s going to take your website to new heights. Get ready to delight your audience, share exclusive content, and build a loyal community that keeps coming back for more.
Introducing our newest course: Membership Sites 101.
Ever imagined having a slice of your website dedicated exclusively to your most loyal supporters? With a membership site, that dream is just a click away. Whether you’re an artist, educator, blogger, or entrepreneur, our latest course unveils the secrets of crafting a thriving membership site.
Access Membership Sites 101
What you’ll learn
In this engaging course, you’ll dive into:
Setting up the Paid Content Block: Learn how to blend free content with paid content and entice new members with exclusive perks.
Crafting membership plans: Discover the magic of one-time, monthly, or annual payments, along with the power of “Pay what you want.”
Multiple membership levels: Unveil the secrets of Bronze, Silver, and Gold levels, or even create specialized topical memberships.
Managing subscriptions: Get insights on handling subscribers, earnings, and payment plans with ease.
Lessons tailored for you
We’re committed to your success, whether you’re a beginner or a seasoned pro. From no-cost options to the dynamic WooCommerce...
Introducing our newest course: Membership Sites 101.
Ever imagined having a slice of your website dedicated exclusively to your most loyal supporters? With a membership site, that dream is just a click away. Whether you’re an artist, educator, blogger, or entrepreneur, our latest course unveils the secrets of crafting a thriving membership site.
Access Membership Sites 101
What you’ll learn
In this engaging course, you’ll dive into:
Setting up the Paid Content Block: Learn how to blend free content with paid content and entice new members with exclusive perks.
Crafting membership plans: Discover the magic of one-time, monthly, or annual payments, along with the power of “Pay what you want.”
Multiple membership levels: Unveil the secrets of Bronze, Silver, and Gold levels, or even create specialized topical memberships.
Managing subscriptions: Get insights on handling subscribers, earnings, and payment plans with ease.
Lessons tailored for you
We’re committed to your success, whether you’re a beginner or a seasoned pro. From no-cost options to the dynamic WooCommerce...
https://wordpress.com/blog/2023/08/29/
Download a FREE Category Page Template for Divi’s Interior Designer Layout Pack
Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. This time around we’re building upon the Interior Designer Layout Pack with a brand new Category Page Template that matches the rest of the pack perfectly. Hope you enjoy it!
Check Out The Interior Designer
Category Page Template Below
Get it for free today!
Desktop View
Tablet and Mobile View
Download The Category Page Template For The Interior Designer Layout Pack
To lay your hands on the free Interior Designer Category Page Template, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our newsletter by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.
Download the Files
.et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-color: #4843d2 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container .et_bloom_form_header { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_1 .carrot_edge .et_bloom_form_content:before { border-top-color: #ffffff !important; } ....
Check Out The Interior Designer
Category Page Template Below
Get it for free today!
Desktop View
Tablet and Mobile View
Download The Category Page Template For The Interior Designer Layout Pack
To lay your hands on the free Interior Designer Category Page Template, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our newsletter by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.
Download the Files
.et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-color: #4843d2 !important; } .et_bloom .et_bloom_optin_1 .et_bloom_form_container .et_bloom_form_header { background-color: #ffffff !important; } .et_bloom .et_bloom_optin_1 .carrot_edge .et_bloom_form_content:before { border-top-color: #ffffff !important; } ....
https://www.elegantthemes.com/blog/div
Introducing the 100-Year Plan: Secure Your Online Legacy for a Century
For almost 20 years, WordPress.com has been committed to providing a user-friendly and stable platform where anyone with a story to tell can do so freely and securely. Many of our customers have been with us from the beginning, and we’re proud to have been a partner in their digital journeys.
Now, we’re thrilled to announce something truly new and exceptional: a plan designed exclusively for those seeking the ultimate in security and longevity for their digital presence.
Safeguard your online legacy with the 100-Year Plan. This brand-new offering is for:
Families who wish to preserve their digital assets—the stories, photos, sounds, and videos that make up their rich family history—for generations to come.
Founders who want to protect and document their company’s past, present, and future.
Individuals seeking a stable, flexible, and customized online home that can adapt to whatever changes the future of technology will bring.
WordPress.com has played an integral role in creating and stewarding the software that powers nearly half the web and remains the most trusted CMS on the planet. Our managed hosting provides blazing fast load times, airtight security, privacy protection, and everything else you’ve come to expect from a top-of-the-line host. Those elements remain our north star and are a crucial foundation for the millions of customers who trust...
Now, we’re thrilled to announce something truly new and exceptional: a plan designed exclusively for those seeking the ultimate in security and longevity for their digital presence.
Safeguard your online legacy with the 100-Year Plan. This brand-new offering is for:
Families who wish to preserve their digital assets—the stories, photos, sounds, and videos that make up their rich family history—for generations to come.
Founders who want to protect and document their company’s past, present, and future.
Individuals seeking a stable, flexible, and customized online home that can adapt to whatever changes the future of technology will bring.
WordPress.com has played an integral role in creating and stewarding the software that powers nearly half the web and remains the most trusted CMS on the planet. Our managed hosting provides blazing fast load times, airtight security, privacy protection, and everything else you’ve come to expect from a top-of-the-line host. Those elements remain our north star and are a crucial foundation for the millions of customers who trust...
https://wordpress.com/blog/2023/08/25/
Even More New WordPress.com Themes for August 2023
The WordPress.com team is always working on new design ideas to bring your website to life. Check out the latest themes in our library, featuring beautiful new options for bloggers and creators of all stripes.
All WordPress.com Themes
Negai
Negai (which means “hope” or “wish” in Japanese) is a bold blogging theme built on unadorned simplicity and minimalistic elegance. With monochromatic hues and oversized headlines, its straightforward and unapologetic style stands out in a world saturated with visual overwhelm.
Negai comes in nine color variations if blue/white isn’t the style you’re looking for.
Click here to view a demo of this theme.
Sten
Sten is a minimal blogging theme with a simple, straightforward homepage that displays a headline-only list of posts. Pages and posts are similarly spare, displaying a text-forward style that will appeal to writers and readers alike.
Click here to view a demo of this theme.
Overlaid
Overlaid is a theme that displays large titles and post excerpts that scroll over an image on the homepage. Text over an image doesn’t always work, but we solved that with large, center-aligned, and capitalized headings. Its blog post pages are crafted especially for users who want their writings to be simple yet beautiful.
Click...
All WordPress.com Themes
Negai
Negai (which means “hope” or “wish” in Japanese) is a bold blogging theme built on unadorned simplicity and minimalistic elegance. With monochromatic hues and oversized headlines, its straightforward and unapologetic style stands out in a world saturated with visual overwhelm.
Negai comes in nine color variations if blue/white isn’t the style you’re looking for.
Click here to view a demo of this theme.
Sten
Sten is a minimal blogging theme with a simple, straightforward homepage that displays a headline-only list of posts. Pages and posts are similarly spare, displaying a text-forward style that will appeal to writers and readers alike.
Click here to view a demo of this theme.
Overlaid
Overlaid is a theme that displays large titles and post excerpts that scroll over an image on the homepage. Text over an image doesn’t always work, but we solved that with large, center-aligned, and capitalized headings. Its blog post pages are crafted especially for users who want their writings to be simple yet beautiful.
Click...
https://wordpress.com/blog/2023/08/24/
