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The Ultimate Guide to Using UTMs for Marketing and Link Tracking
Marketing online can be frustrating work. Sometimes you may feel like you’re throwing spaghetti against the wall and hoping it sticks. It doesn’t have to be that way, however. Urchin Tracking Modules (UTMs) make it a lot easier to determine the best methods for driving traffic and revenue via your marketing campaigns.
In this post, we’ll dive into UTMs and explain why you might want to implement them in your marketing strategy. Then we’ll show you how to create and use them to improve your future campaigns.
Let’s get to it!
An Introduction to UTMs (And Why They’re Useful)
UTMs are strings of text that you can add to the end of URLs in order to send information to Google Analytics and similar tools. They’re primarily used for tracking your website’s traffic sources, so you can see which of your marketing campaigns directed visitors to your site.
A UTM looks something like this:

Each UTM consists of at least three parameters: the ‘source’, the ‘medium’, and the ‘campaign’. In short, they can communicate the following information:

Source: Identifies where the traffic is coming from (e.g., Facebook, Twitter, email).
Medium: Describes how the traffic is getting to your website (e.g., post, bio, newsletter).
Campaign: Notes the specific campaign or promotion associated with the link (e.g., winter...
How to Design Eye-Catching Book Reviews for Your Divi Ebook Landing Page
Every week, we provide you with new and free Divi layout packs which you can use for your next project. For one of the layout packs, we also share a use case that’ll help you take your website to the next level.
This week, as part of our ongoing Divi design initiative, we’re going to show you how to design eye-catching book reviews for your upcoming ebook landing page using Divi’s Ebook Layout Pack and Divi’s built-in options only. This is a great way to add social proof to your landing pages, increase credibility and share people’s short reviews in an elegant way.
Let’s get to it!
Preview
Before we dive into the tutorial, let’s take a quick look at the outcome across different screen sizes.
Desktop

Mobile

Download The Book Reviews Section Layout for FREE
To lay your hands on the free book reviews section layout, you will first need to download it using the button below. To gain access to the download you will need to subscribe to our Divi Daily email list by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.


Download the Files



.et_bloom .et_bloom_optin_1 .et_bloom_form_content { background-...
When Disaster Strikes: Business Continuity Plans 101
Starting and maintaining a business is no small task. With all the work you’ve poured into your company, the last thing you want is for it all to go up in smoke. Whether you’re facing a natural disaster, a cyberattack, or some other unforeseen emergency, having a business continuity plan in place can be crucial for the survival of your company.
In this post, we’ll explain what a business continuity plan is and why it’s vital for you to have one. Then we’ll share six steps you can take to create yours, and be prepared for whatever comes your way.
Let’s get started!
An Introduction to Business Continuity Plans
A business continuity plan describes how your company will continue to function during and after a disaster or crisis. Strong plans include provisions for a range of possible events that could impact your business’ ability to function.
This might include:

Natural disasters such as floods, fires, hurricanes, tornadoes, or other severe storms
Cyberattacks that cause your or clients’ websites to become compromised
Loss of your server(s), data, power, or third-party services
Unexpected unavailability of a large number of employees, due to widespread illness or other causes

Regardless of what difficulties your business is facing, clients will still need your products, services, and support. Having a plan in place gives your...
Get a FREE Veterinarian Layout Pack for Divi
Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative; where each week, we give away a brand new, free Divi Layout Pack from our design team to you.
For this week, Kenny and his team have created a beautifully polished Veterinarian Layout Pack. This layout pack is the designed with a beautiful blend of playfulness and professionalism. The design is packed with custom icons and images that will work for any veterinarian website. Plus it has all the pages needed for veterinarians to promote all their services, educate visitors on important information, and attract new customers. Check it out and take it for a spin!


Check Out The Divi veterinarian Layout Pack Below
Get it for free today!


Landing Page Design

View The Live Layout Demo
Home Page Design

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About Page Design

View The Live Layout Demo
Blog Page Design

View The Live Layout Demo
Contact Page Design

View The Live Layout Demo
Services Page Design

View The Live Layout Demo
Service Page Design

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Key Features
One of the key features of this layout pack has to be all the beautiful custom icons and graphic illustrations included, which really make it easy to promote services effectively. And there are also two dedicated pages for showcases those services as well.
Live Demos
Click the links below to see a live demo for each...
Celebrating Pride Month with WordPress.com
Happy Pride Month! My favorite parts about celebrating this month are the stories shared from LGBTQ+ folks, their loved ones, and organizations looking to show support. At WordPress.com, we strive to be a platform that democratizes publishing so that anyone can share their stories regardless of income, gender, politics, language, or where they live in the world. This month is a great reminder for why we work hard to expand the open web.



For me, democratizing publishing means more than just my ability to publish my own story. It’s about being able to share, but also being able to receive. As I celebrate Pride Month as a young, queer person, I think back to early online communities on which I found other LGBTQ+ people and how much I resonated with their stories. I feel lucky to be able to share my own story, but there are many LGBTQ+ folks who can’t.



To this end, we wanted to provide resources, inspire, and highlight organizations to support as you celebrate Pride Month in your own way, whether that’s seeking out stories or writing your own.



Resources



The LGBTQ+ community is vast — I’m part of it, but I’m still learning new things daily. Whether you identify as LGBTQ+ or not, make sure you properly represent the community at large when you share your story with the help of these resources:  



It Gets Better Project’s GlossaryThe Trevor Project’s GlossaryILGA...
How to Update Your PHP Version to Keep in Line with WordPress Recommendations
When a WordPress website is loaded, it runs on code. Once upon a time, that code was strictly HTML. Now, it’s a few different things, typically CSS, HTML and JavaScript.
That’s the front-of-the-house, though. The waitstaff that all visitors see. Back-of-the-house runs a bit differently; there are different cooks in the kitchen, and they influence a little bit of everything.
When it comes to WordPress, the programming language PHP is what’s really running the show. You’ll find PHP in everything from your WordPress dashboard (back end) to your website page templates (front end). PHP is also in your plugins, your theme… basically, your website doesn’t exist without it.
What is PHP?
PHP is an open source, free-to-use programming language, and because it’s so accessible, it’s one of the most-used programming languages in web development (Facebook uses it, too).
Here’s how the back-of-the-house impacts the front-of-the-house: PHP essentially takes information from your database, packages it as CSS and HTML, and then creates your gorgeous site for visitors to see.
PHP exists on the server end of things. To compare, something like JavaScript is processed on the client-side of the website, in the browser when someone visits your site. If a website problem is due to a PHP issue, you have to be the one to fix it (or your host does, at least) – even a super fast computer can’t...
3 Seamless Transform Hover Effects That You Can Apply to Your Images with Divi
Looking for a cool way to showcase images on your next Divi website? Keep on reading, because in this post, we’re going to handle 3 image transform hover effects that will help elevate the overall look and feel of your page. You’ll be able to follow the A to Z recreation process of three different examples and even download them for immediate use. The main purpose of this tutorial is inspiring you to combine Divi’s new transform options with the already-existing options out there to create beautiful web design.
Let’s get to it!
Preview
Before we dive into the tutorial, let’s take a quick look at the outcome of all three examples across different screen sizes.
Desktop
Example #1

Example #2

Example #3

Mobile
Example #1

Example #2

Example #3

Download The Image Transform Hover Effects for FREE
To lay your hands on the free image transform hover effects, you will first need to download them using the button below. To gain access to the download you will need to subscribe to our Divi Daily email list by using the form below. As a new subscriber, you will receive even more Divi goodness and a free Divi Layout pack every Monday! If you’re already on the list, simply enter your email address below and click download. You will not be “resubscribed” or receive extra emails.


Download the Files



.et_bloom ....
Using Lean Methodology for Your Software Startup
No matter what your business does, the methodology you employ to make sure quality is high while processes remain efficient is vital to your success. As such, you’ll want to consider your options carefully. The ‘Lean’ methodology is a popular choice, and one that’s made the leap from the manufacturing realm to the software and tech space.
In this post, we’ll discuss what a business methodology is. Then we’ll take a deeper dive into Lean, before looking at whether you should adopt it as your methodology of choice.
Let’s get to work!
What a Business Methodology Is
If you’re not quite sure what a ‘business methodology’ is, it’s simply a way of running your company in a fashion that maximizes your available resources. That could include money, time, staff, or any number of assets or other factors.
There are plenty of popular methodologies to choose from. You could consider them as similar to diet plans, in that they all have a slightly different focus but work towards the same rough end goal. For example, here are just few different business methodologies that are currently in use:

Agile. This is one of the most popular methodologies, and is great for projects that need iteration and incrementation.
Scrum. There are five values that are core to Scrum, and it’s designed to promote accountability, collaboration...

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