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35 children’s logos that are not kidding around

Unlike other logos, children’s logos have two jobs to do: appeal to both kids and parents. A successful logo will appeal to the curious, colorful and energetic nature of a child, while speaking to the responsibilities of the adult making the purchase. Whether your business involves toys for toddlers, crafts for kids or blankets for babies, you need a creative and professional logo design to build healthy and direct relationships with customers. It’s not enough to focus on the “fun” aspect of having a kids brand without considering all the other details that go into creating your logo. Here are some things to take into consideration when creating children’s logos. What makes a good children’s logo?
— To design a kids logo, you need to first understand the realities of the industry. While those using your brand will be children or babies, the ones who are ultimately selecting your brand for children will be adults. Kids are looking for something that’s humorous and playful, and adults are looking for a brand they can trust. Your logo should appeal with children by being youthful and energetic. But this doesn’t mean that it should be condescending or simple! Kids logos require a level of thoughtful sophistication just like any other brand. Prioritize eye-grabbing visuals: colors, characters, popping typeface. Your brand might also tell a story or involve an adventure—and that might mean including a character in your logo. Think of all the cereal brands that have mascots. These mascots are friends children meet everyday for breakfast. And don’t forget, people of all ages like cute characters. Your logo should capture your brand in a single image. This is a way for adults to recognize that your brand has the specific traits they are looking for. For example, if your toys are made to spark creativity in children, emphasize that with inspiring color pairings, magical looking animals and other unique combinations. If your snack bar is healthy and sugar-free, use images of fruits and natural colors. Finally, when designing a logo for children, empathy is key. Put yourself into the mind of a child. Remember when you were a kid and you always went for the same brand of chocolate and watched your favorite movie over and over again. And think of what it’s like to be a new parent and trying to pick the best out there for your baby. Having a thoughtful logo design...

Top 10 Drawing Apps for IOS and Android

Drawing is one of the most common and fun past times. Nowadays, with the release of new and powerful Android tablets and iPads, you don’t even have to break out your drawing pad and favorite drawing utensils. There are dozens of drawing apps that allow you to draw digitally and hone your artistic skills. The only problem is, which drawing app to pick? To help you answer that question, we’ve rounded up the best drawing apps for Android and iPad. Procreate Procreate is an exclusive iPad app that was built with professionals in mind and works flawlessly with the Apple Pencil. It has an unobtrusive UI and and easy-to-use color picker as well as over 136 brushes. A few exclusive tools include dual-texture brushes and incredibly responsive smudging tools. You can export your finished masterpiece as PSD, native .procreate, TIFF, transparent PNG, multi-page PDF, and JPEG file formats. Affinity Designer Affinity Designer is another well-known app for all of you who want to use iPad and Apple Pencil to create works of art and digital drawings. Affinity Designer supports both CMYK and RGB color formats and comes with a full-blown Pantone library in the swatch panel. The finished drawing can be exported to a wide variety of formats such as JPG, PNG, PDF and SVG. You will also find more than a 100 brushes, in a variety of styles including paints, pencils, inks, pastels, and gouaches. Adobe Illustrator Draw Be sure to check out Adobe Illustrator Draw if you use an Android tablet. Adobe Illustrator Draw has full layer support, much like its desktop counterpart. It also supports zoom up to x64 so you can easily see all the fine details. The app comes with 5 different pen tips, all of which have various customization features. You can export your work to other devices and open it later in the desktop version of Illustrator or Photoshop. Adobe Illustrator Draw is free and it’s also available as an iPad app. ArtRage ArtRage is a full-fledged painting and drawing software that can be used not only on your Windows or Mac computer but also on your Android tablets and iOS devices. The app features a range of tools that will help you create a digital drawing or painting. You will find various canvas presets, brushes, paper options, pencils, crayons, rollers, and pastels. ArtRage also comes with the ability to create custom brushes and powerful perspective layout tools....

5 Inexpensive branding strategies for small businesses

As a small business owner, you might think branding is something that’s best left to the Apples, the Googles and the McDonalds of the world. But the truth is, it doesn’t matter how big (or how small!) our company is; if you’re in business, you need to think about branding. Larger companies have larger budgets to spend on branding. But you don’t need an Apple-sized bank account to build an effective branding strategy from the ground up. There are plenty of things you can do to help your business stand out, grab your customers’ attention, and make your business memorable without blowing your budget. Let’s take a look at five branding strategies that will help you take your small business to the next level: 1. Define your brand identity
— Check your inbox We've just sent you your first lesson. Sign up for our free, 7-day email course and learn to build the perfect brand identity. We'll also send you creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Zionks! Looks like something went wrong. Sign me up! View our privacy policy Branding is more than just a logo you slap on your website. Your branding is who you are as a company; it’s your values and your mission, it’s the way you treat your customers, it’s the look and feel of your visual assets. So, before you can move forward with the more tactical steps in your branding strategy (like designing your logo), you need to take the time to get really clear on who you are as a company—or, in other words, your brand identity. There are a few steps to the process: Figure out who you are If you already have a clear idea of who you are as a brand, that’s great—but if you don’t, that’s ok, too. It’s just time to do a little corporate soul-searching. Asking yourself some deeper questions can help you figure out who you are—and who you want to be—as a brand. When you’re defining your brand identity, ask yourself questions like: Logo design by Bila Designs If I had to describe my company in three words, what would they be? What do I want to be known for in the marketplace? What are my company’s core missions and values? What kind of difference do I want to make in my industry? The more clarity...

10 Simple Strategies for Successful Content Marketing

Whether you are an established brand or a startup, content marketing is one thing you should be thinking about. In fact, 98% of Chief Marketing Officers (CMOs) are advocating for the trend and their reasoning is simple; it works. In recent years, many startup founders have talked about how sales of their products skyrocketed after being featured in popular websites like Techcrunch and Business Insider. So, without beating around the bush, here are ten content marketing strategies that will propel your business to the next level: 1. Make it Short While you can be proud of the long-form articles your team produces, the reality is that most people prefer short-form articles. In fact, according to research, most people prefer articles to be 1000-words and less. Another report found that readers spend about 15 seconds or less. This is because your readers have a short attention span and are on the look-out for the next interesting thing to read. 2. Use Visuals As a follow-up to the first point, most people prefer quality visuals in the content. These visuals could be infographics, quality images, or video. The reasoning behind this is simple: When you visit a website, what do you look at first? Is it the sea of the words or the graphics on the site? The visuals have another advantage: They help in optimizing your content for search engines. 3. Keep Content Light As a content manager, you might be proud of the formal content you produce. The truth is that readers are more interested in content that is formal but written in a fun, light way. Make the paragraphs short and add informal words. Doing this will make the content fun to read and more shareable. 4. Optimize Content for Search As you write, remember that you are targeting people and search engines as well. Most people find your content by searching using the search engines. Therefore, you should ensure that your content is optimized for all the search engines. A few things that will help you in this are: Having a specific keyword in mind, having the keyword on the title and in the body of the article, and attributing all the visuals used in the article. 5. Write to go Viral As a content marketer, your content should not be the same. Some of your content is not intended to go viral, and that is fine. At the same time, you should not be afraid of producing some written and visual content that is targeted to...

Understanding the Importance of Shapes in Logo Design

The most powerful tool for a brand to promote their services or products is a logo. It is the first thing the human brain notices while looking at a brand. Logo designers have to consider the emotions of their targeted audience while designing the logo. A brand’s logo must communicate the message. Features such as font, color, and shape should be provided utmost importance while designing a logo. The shape of a logo is most significant as it gives a structure to the design. The human brain accepts different shapes in a different psychological manner. Some of them appeal to them while others put them off completely. Hence, logos must be designed so that it is easy to memorize and understand. Opting for shapes that evoke the wanted response will be useful. It is possible to influence how customers feel about the brand. The wanted reaction can be generated by carefully opting for appropriate shapes. Geometric shapes, organic shapes, and abstract/symbolic shapes are 3 major categories of shapes in logo designing. 1. Geometric shapes: Geometric shapes are the first thing that arises in our mind while thinking of shapes. These include basic mathematical shapes or man-made shapes that are not present naturally in the environment. So, by using geometric shapes it helps the logo design provide organization, efficiency, and proper structure. Some of the most common geometric shapes are circles, squares, and triangle which are popular in bigger brands. a) Circles: Circles are continuous. Harmony, eternity, and unity are symbols of circular shape. Human brains feel comfort, love, and presence while looking at a circular logo. Curves have been considered to be feminine. Hence, they communicate softness and gentility. Also, circles reflect a positive message. While sending a message like unity, compassion, and relationship this shape is very useful. Symbol of stability and endurance can be shown by rings. b) Squares: Squares have a well-defined structure; therefore, it conveys strength, courage, and discipline. Squares also show stability which helps with building a strong relationship with the customers. Also, square sometimes may appear to be boring but if paired with dynamic colors it can become interesting. Stability and reliability are symbols of this shape. c) Triangles: Triangle has a broad base and small tip which shows growth. While associating with power,...

How to Find a Marketplace to Sell Your Designs

Once you have finished your batch of logos, website design, or whatever creative work you made, you need a marketplace to sell it on. There are a vast number of websites out there for you to choose from. Selling your designs is a very easy way to make some extra money and to expand your brand. Whether you are an illustrator, 3D artist or logo maker, there is a demand for your creative work. There is no longer a need to build your own website to sell designs. Now, it is easier than ever to list your work on ecommerce websites to help you reach thousands (if not millions) of people. This article will help you find the one that best suits your needs. Creative Market “Empowering creators to make a living doing what they love” is a phrase that Creative Market uses to describe what they offer and this holds very true. Creative Market has a network of about 5.9 million potential customers that could be interested in purchasing your work. This marketplace is used to sell graphics, WordPress themes, stock photos, and many other digital goods. There are many success stories from sellers using Creative Market to sell their goods and making a lot of money doing so. Stories such as Nicky Laatz, a South African shop owner, who has earned more than $1,000,000 selling her work on Creative Market. Envato Elements Envato Elements is a digital marketplace that allows creators to sell multiple digital goods such as graphics, fonts, WordPress themes, web templates and photos – along with many more digital items. The company believes in supporting independent designers and that when the community succeeds, the company succeeds. With this belief they share an even 50% of the net revenue with their designers and sellers. This marketplace is driven exclusively by the community of designers who sell their work with them. Envato Elements is a great way to get paid for your creative work. DesignCuts DesignCuts is a digital marketplace that is driven by the community. They are very selective in who they allow to sell on their marketplace. Taking a visit to their website, you will see the quote “We’re very exclusive and work with only the best designers in the world, curating the highest quality marketplace around.” This means it is tough to become a seller on their marketplace. But once you do, you will be part of a small group who has access to a large share of potential...

Does the Web Really Need Cookies?

Every day, millions of people visit websites all over the world, and are confronted with a simple message: “We use cookies to make our site work, because we have yet to find a viable alternative to this somewhat insecure method of tracking our users, their preferences, their purchases, their mood swings, and the color of their aura. Mmkay? We good?” Okay, you can probably tell there was a little sarcasm, there, but I’m not entirely kidding about, well, any of that. Cookies are inherently insecure, and they are one of the bits of tech used to track so very many things about us all over the Internet. Used correctly, there’s nothing really wrong with them, but implemented incorrectly, they can be a bit of a security risk. Cookies are inherently insecure Just like everything else in computing, really. Well, someone in Europe got a bee in their bonnet, and now I have mobile ads loading under cookie notices on mobile sites, and I have to close five things just so I can see the content I came to see. Ain’t progress grand? Well, most people would agree that these little notices aren’t terribly great for the general experience, aren’t good for usability, aren’t good for the aesthetic, and aren’t good for our mood as users. But short of the entire Internet pulling a Brexit (which would be both a terrible move, and hilarious from the outside), what can we do? Just Don’t Use Them Look, we’re all gathered here, Internet Advertising Companies (and pretty much everyone else) because we love you. We’re concerned about your health, your wellbeing. We just want what’s best for you. (What, the coke? Who cares?) We’re concerned about all the user tracking you’re doing. It’s a very serious addiction, even if it is mostly legal. You just don’t need all that information about us. I know you think it’s interesting that I bought an air purifier, but what have you done with that information? You advertised more air purifiers. I’m not starting a damned collection. I only need the one. Same for my mouse cord bungee, okay? There are millions of sites out there that don’t actually need cookies until a user actually creates an account Being serious again, or perhaps for the first time in this article, you don’t always need cookies for everything. Why are you even using them on something as simple as landing pages? You only really need to know two things about a darned landing page:...

How to balance full-time freelancing with family

I began my freelancing journey a few years ago, motivated by the arrival of my first baby and the idea of being my own boss. I always liked the idea of working for myself, so I jumped right in! I’ve learned a lot along this journey of self-employment—some things the hard way. Here, I share the tips that have helped me the most to find balance between my professional obligations and my familial responsibilities. Yes, balance is possible! 1. Create a schedule and stick to it
— Illustration by Fe MeloAs I launched my freelance career, I quickly discovered that it’s essential to create a work schedule—and make a commitment to stick to it. When you are your own boss the day never ends, unless you say it does. To keep your work/life balance in balance it’s a good idea to design your ideal work day, deciding how many hours you’ll work and when you’ll work them. Be sure to factor in family obligations (when do your kids get home from school? Will you be making dinner for the family? Will you have any outside help? ), self-care (you’ll need to exercise to stay strong for all of your responsibilities) and your prime working hours (do you produce your best work in the early morning or later in the evening?). I usually work when my son is at daycare, so I can give him attention when he comes back. Some days, I also try to get in a few extra hours when he’s gone to sleep. It’s important to work during the hours you have set aside for work. Even if you don’t have many projects, keep the professional energy flowing—that means avoiding distractions like scrolling Instagram or catching up on household chores—use the time to network or pursue marketing or branding projects that will help to grow your business. Animation by by Konstantin KostenkoCommunicating your work hours with friends and family is also essential. When you work for yourself it’s easy for your loved ones to assume that you’re always available to socialize. They may ask you to meet for lunch or coffee or to engage in a big conversation during your work day. Let them know that work time is work time. Don’t be afraid to set boundaries, and say, “no.” 2. Know when enough is enough
— I’m still mastering this one, and probably will be for years to come. Setting limits on the amount of work you take on—and how often you communicate with clients— is absolutely essential. When you work for yourself, the...

Does Your Choice of Web Host Affect Your Website?

When you design a website for a client, you’re in charge for the most part. You’re the one that’s mastered the art of web design, who understands search engine optimization strategies, and so on. However, there may be cases where the decisions your clients make before hiring you end up adversely affecting how you design their website. Web hosting is a critical part of every website, whether you’re building on a self-hosted platform like WordPress or a hosted one like Wix. Nevertheless, the choices your clients make with regards to web hosting can affect what you’re able to do for them. If you’re not part of the web hosting conversation, then you at least need a good understanding of how their decision will dictate what exactly you can build on top of their chosen hosting plan. Here’s what you need to know. Does Web Hosting Affect How You Design a Website? The answer to that is very much “Yes”. Web hosting doesn’t just affect the kind of website you build either. It can also affect how well the website performs down the road. Speed, security, SEO — many of the issues websites face when it comes to these critical elements often stem from the web hosting used. Here are some of the web hosting decisions and features that can affect how you end up designing a website for your client: Hosted vs. Self Hosted When you build websites with a hosted site builder platform (e.g. Wix, Squarespace, Shopify), there’s definitely less to worry about. These kinds of site builders automatically include hosting — hosting that they manage — so all you have to focus on is designing the website. But is that always a good thing? Unless you’re building a website for a very small business or for yourself as a freelancer, it might not be. Control panel access — which you typically only get when you purchase your own web hosting for content management systems like WordPress — gives you more control over the backend. This includes things like domain management, FTP file uploads, .htaccess edits, and so on. Self-hosting also gives you the ability to own your data. So, if your client ever decides to migrate to a different site builder solution, you don’t have to start from-scratch. That will be a problem with hosted platforms. Web Hosting Type If you’re building a website on a self-hosted platform, you also need to think about how the type of web hosting will affect your work. Typically...

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Aug 16 2019