9 inspiring packaging design trends for 2019

When it comes to product packaging, 2018 has brought us lots of innovations and fresh new options to experiment with, both aesthetically and functionally. And 2019 will pick up right where 2018 left off. Get ready to see designers play with color, graphics and materials in exciting new ways. Here I’ve compiled a list of the most influential trends in packaging design we’ll see in 2019. As designers, in order to evolve alongside changing styles and trends, we must take some time to analyse the tendencies that impact our trade the most. Only if we reflect on the evolution of design we’re seeing all around us, we can anticipate the trends to come and work on shaping the future in new and inspiring ways. 9 big trends in packaging design for 2019 — 1. Minimalism that lets color shine
2. Bright gradients
3. Nude palettes
4. Flat illustration
5. Vintage-inspired packaging
6. Black and white packaging
7. Atypical packaging design
8. 8-bit packaging design
9. Plastic free packaging 1. Minimalism that lets color shine
— Minimalism doesn’t seem to go away and for good reason: more and more brands aim to be transparent and upfront. What better way to do that than through packaging design? With minimalistic packaging, everything non-essential is stripped away and the substance of the object is exposed—a core principle of minimalism that has found a welcoming home in packaging design and lets elements like color and typography really shine. The act of cutting back to the core essence of something will always be challenging, but equally rewarding. It can turn out to be something that speaks to people from all walks of life through functionality, simple shapes and patterns, communicating their essential message. Even if less is more may have become a cliché, it’s still true as ever and the ideal of simplicity is hard to attain and master. Minimalistic packaging in 2019 will focus on clean and simple designs that let color and typography take center stage—which is incredibly impactful and guaranteed to stand out. Sleek packaging design by joejoejoe22 2. Bright gradients
— It is no surprise that gradients keep fascinating both designers and audiences. Gradients offer packaging designers the possibility to create something that feels fresh and new by blending colors, resulting in something unique and revitalizing. Just look at nature...

20 Free Graphic Design Resources to Use in 2019

As designers, we are constantly looking for ways to improve our creative skillset. Having access to a myriad of free graphic design resources and visual assets like stock photography, fonts, illustrations, and other graphical elements can help take your visual representations to the next level. Whether you are looking for color, typography or image inspiration, we have got you covered. Here is a list of 20 best online resources that can help a designer hone his or her craft. Color Inspiration Color is an important part of a design. Its use or lack thereof can affect the way the human eye perceives a graphic. How do you pick a color palette? What motivates your choices in color? Finding the perfect palette may seem like a daunting task but there is a wealth of freely available resources that can help make it easier for you to find the right shade. We have accumulated a list of websites that can serve as an inspiration for designers looking to find that perfect hue. 1. FlatUIColorPicker This website is a great resource for UI designers. It showcases a collection of colors within the primary color palette that can be viewed in RGB, RGBA, HEX and CMYK modes. 2. BrandColors This website lets the user search for a brand and finds its color code. 3. Colorhunter This website lets you upload an image and make a color palette from it. 4. TineyeLabs Tineyelabs makes it easier to locate images that match back to your color palette. Upload a color palette to find an image with the same color scheme. 5. Coolers Is an automatic color generator that lets the user adjust the temperature, saturation, and brightness of a color at the click of a button. Image Inspiration Photographs are used extensively in design. Check out this collection of websites, featuring free stock images that are absolutely beautiful to behold 6. Pexels Pexels offers high-quality free stock images for creators worldwide. All the images are hand picked by the Pixels team and they constantly refresh their site by adding 100 new stock images every day. All images are tagged and are easy to discover. 7. Stocks Snap Stocksnaps tag based category system allows the user to search for images based on their emotive qualities. If you are looking for an image that depicts a specific theme, surprise yourself by typing it in the search bar. You will see thousands of images that portray the specificity of your...

How Images Could Be Your Secret SEO Weapon

Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google owned the majority of online search queries (with U.S. users, at least). What is surprising, however, is that searches through Google Images were the second most popular type of search. As such, I’d like to focus this discussion around Google Image search and how to use image SEO to boost your website’s presence there. Why You Need to Optimize Images for SEO Getting to that first search engine result page has long been the goal for those who own and build websites. But with Google Image searches being so popular nowadays, why not give your website another opportunity to be discovered in the search engines? Plus, this way, you won’t have to rely on a bunch of words to show off how truly awesome your site is. Your images will do all the talking on its behalf. Let me show you what I’m talking about: Humanizing Business In some cases, a website is a vehicle through which people connect with actual professionals and experts. When the goal is to connect with a human being (as opposed to buying a product or subscribing to a service), it’s a good idea to provide your visitors with a face. As I searched for “boston real estate agency”, you can see that the top results put a face to the agency’s name. In so doing, they’ve chosen to humanize their business and make it easier for their trusted agents to establish a connection. Window Shopping Although there are some consumers who go straight to the e-commerce website of their choosing, many still use Google as a way to window shop. And this presents e-commerce sites with a big opportunity to get in front of those who are looking for a better deal, a better quality of product, or perhaps a niche shop through which they can buy the product they’re interested in. Showing off your product photos in the best light, at the best angles, and in the proper context can get your website front and center with consumers in search. Data Gathering You might be wondering who the heck would do a search for data in Google Images…and the answer to that is people like me. I conduct extensive amounts of research every day for the content I write for the web. As such, I grow very tired of having to read reports, blog posts, and other informational content in order to get the data I need. Infographics are a great way to...

Content Management is Design

Content management is design. I usually try to start an article with some sort of joke or metaphor for flavor, but I’m not going to do that this time. Content management is design, and that’s an important enough concept that it warrants a simple, clear statement, and needs no warm-up time. I’ll say it again for the people at the back: content management is design, and everyone who does it is a designer. Good content can carry a bad UI, but no UI can carry bad content In fact, it is the biggest factor in any user experience besides (perhaps) the navigation. Every word, every picture, and every decision about where all the content goes is a design decision. Good content can carry a bad UI, but no UI can carry bad content that the user finds pointless. Bold text is a design decision. So is the placement of a link within a paragraph. Everything done in the process of creating and managing content is a design decision. The writer is therefore a designer. So is the editor. So is whomever decides whether images should be floated to the left, or fill up the width of the container. The client or manager who signs off on content is a designer, too. And they all need the tools to do their job right. You might be starting to see a pattern in my article, here. Feel free to widen your eyes and hoarsely whisper something like, “It’s all connected. I see it all so clearly, now.” (Well I had to put a joke in somewhere.) I am hardly the first person to realize this, of course. The design community as a whole has been slowly adapting to this principle in recent years. Most notably, they’ve been producing content management systems that restrict our formatting and layout options so we’ll stop screwing things up. You think I’m kidding? Look at Medium, and the proliferation of services like it. Instead of the range of options provided by something like TinyMCE, we’re seeing more and more restrictive content editors used in an effort to make all the content look equally good. Further along this end of the spectrum, we come to CMSs that use nothing but plain old Markdown. It’s an approach that simultaneously limits our design options, but allows us to focus on the writing itself, and nothing more. This, of course, does not entirely solve the problem of poorly designed content. If you’ve handed your client control of their site, you can’t stop them from typing in all caps, even...

Brand Identity Design: a 6-Step Creative Process

Brand in its true essence is a unique design, a combination of words, a sign, a symbol, or a combination of any of the aforementioned, employed in creating an identity for a product or service that makes it different from its competitors. Or simply put, it is a visual representation or an image of the company that people can relate to.
To create a brand identity for a business, designers have to dive deep into the story behind a brand. By understanding the overall message, emotional appeal, target audience, competitors, and the core values of the company, designers are able to develop a thoughtful visual representation that connect to the masses. To break this down further, let us try to define a brand and then its identity. A brand is a perceived image of the company and the subsequent emotional response to its products and services. Whereas an Identity describes the visual devices used to represent a company. Identity systems are a compilation of style guidelines and framework used to create the visual representation. Large brands and companies usually have an identity system in place and use this to keep their visual identity cohesive and consistent. 1. Understanding the company, its personality, and design brief To develop a successful brand, it is important to understand the priorities and goals of the company. It is important for the company to set up its priorities and values at the start point so that the designers working on branding have a visual map to follow. Here are a few foundational questions and key dynamics to consider before you begin your process. What is the story of the brand? How is the brand perceived against its competitors in the market? Who is your audience? What are their behavioral patterns?  What values and beliefs do the brand hold about the business and its mission statement? It is also helpful to ask for 4-5 keywords describing the business Role of psychology in design is also quite potent. It is helpful to understand the behavior of the user and their possible reactions to the design. If the designer manages to ask the right questions, she is able to design a style guide based on the clients wish. 2. Understanding the market and the user The second stage of branding design is user and market research. In this step, designers research the market, identify trends, competitors and collect other relevant information to...

20 Freshest Web Designs, December 2018

Welcome to our roundup of the best websites launched (or relaunched with interesting new updates) in the last month. Traditionally November is a time of last-minute launches before the holiday season gets into full swing, and the last four weeks are no exception. There’re dozens of great ecommerce stores just launched—we’ve included a few of our favorites—and more than a few studios have updated portfolios so they can hit the ground running in 2019. The color red is huge right now, and typography seems to becoming a little braver than it has been in throughout 2018. Enjoy! Red Clay I defy anyone to name a foodstuff that isn’t improved by the addition of hot sauce. Red Clay’s hot sauces hail from the South, and the great food photography on its site, combined with brand artwork, and some creative typography really sells them. Julie Cristobal Julie Cristobal is a Paris-based fashion stylist. Her simple site is brought to life with sophisticated animation, and a color palette that reflects the shoots she’s worked on. The seamless link to the next project at the bottom each project is exceptional. Denver & Liely With Christmas just around the corner, it’s the perfect time to think about a seasonal tipple. Whatever your poison of choice, drinking from a classy glass will make all the difference. Denver & Liely’s split-screen site, showcases their exceptional glassware. Eduardo Nunes The portfolio of Eduardo Nunes opens conventionally enough, with a statement about who he is, with links to his work. Where the site really excels is in the frank, and confessional case studies. This could be the perfect designer portfolio. Forged by Meta Meta is a workstation manufactured for use by tattoo artists. Personal recommendations are important to them, so the main section of their homepage is divided into thumbnails linking to testimonial videos. It’s an original and effective approach. Baunfire Baunfire is a design agency pitching itself to Silicon Valley. As part of the push, it’s published this excellent microsite, with fun animations, and some well-argued text, explaining exactly what design’s role, in places like Silicon Valley, should be. Bitmap Typographer Bitmap Typographer is an minimal site that allows you to design your very own bitmap font. Click on the letter to be designed and click the pixels on the grid to design your own pixel-based alphabet...

Popular Design News of the Week: November 26, 2018 – December 2, 2018

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. Advent of Code 2018   How to Create an Amazing Email Signature   10 UX Trends at Google   Design Trends from Cyber Monday 2018   What if Amazon.com Actually… is a Horrible Website?   Brutalism’s Comeback: Web Design and the Art Movement   Hue – Free Website and App Color Palettes   5 Key Phases to the User Experience Design Process   Major Sites Running Unauthenticated JavaScript on their Payment Pages   Sblack   Progressive Web Apps the Future of Mobile Web   We are Google Employees. Google Must Drop Dragonfly   A Statement About Facebook and Color of Change   New Logo and Identity for the British Academy   The Headspace App Achieves Design Zen   How to Earn a Living as a Freelance Designer   Bad Excuses for not Using TypeScript   Is PHP Dead? No! At Least not According to PHP Usage Statistics   OPTICIAN SANS a Free Font Based on Optical Eye Charts and Optotypes   Why Good Designers Can Never do their Best Work   Who will Fix Facebook?   Microsoft is Worth as Much as Apple. How Did that Happen?   Why do Laptop Makers Have Such Terrible Websites   The Problem with Invisible Branding   How to Balance Full-time Work with Creative Projects   Want more? No problem! Keep track of top design news from around the web with Webdesigner News. Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

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13 small business owners’ tips for hiring an outsourced design team

Outsourcing design work has quickly become an increasing trend, and everyone from solopreneurs and small businesses to large agencies and Fortune 500 companies, are taking advantage of the convenience and multiple benefits of hiring outsourced designers. While agencies and large corporations are able to diversify their talent pool and hire for specific tasks without having to bring on additional full-time employees, smaller businesses are able to find qualified designers for specific projects, whether it’s web design, logo design, social media creatives or brand packaging, and receive top quality work at affordable rates. The biggest hurdle facing small business owners looking for outsourced designers is knowing how to properly vet and hire them. To help you, here are hiring tips from thirteen small business owners that have all successfully outsourced design work in the past. Their first-hand knowledge and suggestions can help you avoid common mistakes and connect with designers that are best-suited for your specific needs. 1. Hire the right designer for each specific project
— Hire the perfect match. Design by OrangeCrush.Just like with any job, you want to make sure you qualify all prospects and hire the individual best suited for your exact needs. “Rather than just looking for a general designer, you will want to start your search with specifics in mind. If you are in need of a website design, then you need to seek out experienced web designers that also have extensive knowledge of the platform you are using,” suggests April Gillmore, CEO of ClickFirst Marketing. “For example, if you are an e-commerce brand and will be using Shopify as your platform, you will specifically want to seek out web designers with experience designing Shopify themes.” Gillmore is spot-on, as different platforms require different design strategies. An eye-catching design is one thing—but if it doesn’t work for its specific application it will not deliver the desired results. 2. Check prior clients’ work—are they still using it?
— Check if prior designs are still being used, like this soap packaging for North Whidbey Farm by Mj.vass.It’s always a good idea to review portfolios and ask for examples of past work relevant to what you are looking for, but you should dig a bit deeper than just reviewing sample work. “I like to perform a little due diligence on the brands and...

34 unique logos that are truly one-of-a-kind

There’s no business like yours. You know it. We know it. And that’s why you’ve come to the right place. We’re taking a look at how businesses use unique logos to let their customers know how they walk off the beaten path. There are tons of great ways to do it, so let’s jump in and check out some awesome examples that will inspire your next unique logo design. Unique logos with unique colors
— Here’s an easy way to let your customers know that you’re one-of-a-kind: use unique colors. So what makes a color unique, you ask? It’s all relative. Take a look at your industry. You’ll likely see a lot of blue (it’s the number one logo color, after all). But you’ll also find that typical “Crayola” colors like red, green or purple dominate, too. With that in mind, trying out colors like teal, turquoise or magenta in your next logo will set you apart on the color spectrum. Here are some great examples that use outstanding colors in an unusual way. by MaleficentdesignsUnique logos with hidden meanings
— Another way to let your customers know that you are unique is by dropping a concept that makes them think twice. These examples have dual meanings and visual illusions. Take a look at the logo for Tiempo De Decision, which features a shape that represents both a cross and an hourglass. Not only does this create an interesting visual play, but it also plays with the reference to time (tiempo) in the name. Two stories, one logo. by cucuque design Unique logos that are rebellious
— Your business might be unique because you break the norm. And that’s exactly what these designs do. They ignore the idea that logos need to be clean and perfect. They’ve got a punk attitude and are a bit more carefree and rebellious. To create a rebellious logo, think about how to add a little more “mess” to your design. Use imperfect lines and shapes. Layer in some grungy textures. Or to be more literal, use punk imagery like studs and collars! Unique logos that are surreal and weird
— If you want to go completely out-of-this-world, go abstract. Check out these logos that enter into the psychedelic realm or are just plain weird. They’re a bit surreal and crazy at first sight. Actually, they might not make any sense. But this helps snap the viewer out of any preconceived notions they have about the design world. By using an intentionally logic-free design, you are letting your...

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08 Dec 2018