Beautiful brand identity examples to inspire you
Crafting your brand identity takes time and thoughtful consideration of who you are and what you aim to share with the world. A great way to create your own unique identity is to look at other great brand identity examples for inspiration.
Illustration by OrangeCrushAs you develop your brand identity by fleshing out your brand, take a look at the successful brand identities below and be inspired by how they use these identities to communicate who they are and what they do best.
What is brand identity (and why do you need one?)
Brand identity is a cohesive collection of branding elements that creates your company’s persona. Branding is the ways your company expresses that persona, like the images on its website or the color palette you choose for its logo. Your company’s brand identity is the collection of ways you express your company’s brand.
Before you can build a brand identity, you need to have a clear vision of your brand. Ask yourself, “how do I want my customers to describe my company to their friends?”. Then take a look at other companies you’d describe in the same terms and see how they’re communicating their brands through design choices like color palettes and choice of social media platforms
Individually, these are branding elements. Together, they’re a brand identity. Brand identity design by goopanic.Take McDonald’s, for example. Their brand is youthful, value-focused, playful and fun. McDonald’s is the safe choice, the please-everyone choice when you need to buy lunch for an office full of colleagues or a minivan full of cub scouts. That’s McDonald’s’ brand. The red and yellow color palette, the warm, welcoming golden arches, the “I’m lovin’ it!” tagline and the upbeat tone of all their commercials are branding elements. Together, these brand elements comprise McDonald’s brand identity, the image of McFlurries and budget-conscious convenience that comes to mind when you see McDonald’s logo.
Your company needs a brand identity because it needs a way to communicate its brand to the world—and the designers who’ll be in charge of communicating that brand to the world. Don’t make people try to guess who you are and what you’re all about. Show them with a strong, cohesive brand identity.
What makes up a brand identity?
All the design elements we’ve discussed are ways to communicate brand identity. These branding elements include:
Top 15 Gardening and Landscaping WordPress Themes
With the ever-growing need of practicality along with aesthetic, there is a rising awareness amongst people about landscaping and gardening. As houses are getting bigger, so are the gardens – and eventually, the need for landscaping. This, in return, has increased the consciousness about techniques as well as services provided by businesses that are into this niche market. Though the most important thing to highlight while building your website is the services provided, the reassurance of quality through images, and customer satisfaction might be secondary to focus on.
Here are a few easy to understand landscaping website templates and WordPress themes that essentially incorporate the above pointers while creating your website:
Greenova is a modern, sophisticated and user-friendly landscaping WordPress theme. It comes with seven different mega-menu options in the header, each with a dynamic multi-page drop-down menu. The homepage flashes a reassuring slider that could essentially reinforce the brand’s anchor-line/moto. An amalgam of strong statistics and infographics right on the homepage, it also embodies testimonials and profiles of the dedicated team – to make sure the customers are in safe hands.
Apart from that, the theme has about 27 inner pages, a descriptive text bubble to fit in every necessary information, a WPBakery Page Builder option that allows to drag and drop elements while building the website and several layout options for every section to choose from.
Apart from being compliant on all the hand-held devices, Gardner is a landscaping WordPress theme with an elegant, modern and accessible user interface. With all the details visible on the top header menu of the website, it makes a statement about the brand on the homepage. The gallery showcases four distinct layouts to choose from – a hover-over animation prevalent on all images for a smooth transitional effect.
With all the positive testimonials displayed on the homepage, a bank of engaging animations and infographics, this theme takes care of the assurance part. The key features also include cross-browser optimization wherein the website shall run exquisitely on any of the web browsers.
Etalon is a multi-optional WordPress theme, which provides a wide array of built-in service-oriented themes depending upon market segments....
Can Best Practice Replace Design Research?
Heart-warming or not, co-creation with a client—the utopian ideal of shared vision—has its drawbacks. There are only so many times you can hear the words “brand strategy” before actually chewing your own face off. In the age of WordPress, Drupal and, dare I say it, Wix, it’s never been more tempting to pay lip-service to research and consultation. Instead of building a principles framework from scratch, why not roll out something from a template in a fraction of the time?
Well, in fact, there probably are situations where a simple WordPress-type approach will work really well. The trick is knowing when.
What Is “Best Practice” Anyway?
Even if you slept through design school, or didn’t go at all, you probably know the fundamentals already. And it’s true. If you stick to first principles, you won’t go far wrong. Here are some examples:
Color and Contrast: 2-3 colors maximum, use contrast to highlight important elements;
White Space: Use plenty of it, be consistent with proportions above and below;
Layout: Symmetric Grid. Err…Always. Work ‘above the fold’;
Typography: No more than 2-3 typefaces;
Logo: Long, top left, always;
Compexity vs Simplicity: Look for balance and visual interest;
Visual Hierarchy: Use color, contrast, size and complexity to highlight important elements;
Consistency: With all of the above, whatever you decide, be consistent;
And so on…
One size, though, doesn’t fit all. By bending and even breaking the rules sometimes, you’ll create designs that stand out and, more importantly, meet the real requirements of the brief.
The One Unbreakable Rule
It’s pretty hard to find a “Best Practice” that really works in every situation, but here’s one:
No matter what you’re doing, make sure you know why you’re doing it.
And, just in case you were wondering, “err…because it looks pretty?” and “because it’s easier than what I probably ought to do instead…” aren’t really reasons.
There are clearly situations where a client—whatever they may think—is best served by a simple off-the-shelf approach. Particularly if their budget is more Scrooge than Soros. The thing is, you probably still need to go through a research process to find out whether that’s the case or not.
When And How To Go Off Piste
Before or just after accepting the job, you’ll likely need to do some research with the client. This process should focus on (you guessed it)...
5 skills you can learn to advance your design career
Want to advance your design career and make extra income as a designer? There’s no shortage of options today. You can pick up freelance gigs. Or join or start a remote design agency. Or do it the old-fashioned way by moving to a better-paid in-house position. No matter which route you choose, there’s one big thing that can boost that figure on your paycheck: a new, in-demand design skill.
Here are five skills you should invest in as you move forward in your design career. Every skill on this list is already in high demand among employers and clients. That will help you make extra money in the long run and really take your career to a whole new level.
5 ways to make extra income and advance your career as a designer
1. UX copywriting skills
UX writing is the practice of creating and incorporating copy (written text) during the design process, instead of doing so afterward. This builds a stronger connection between design and text, which can massively improve product development and minimize revisions.
A great UX and microcopy example by TypelabWriting and design both go after the same mission: to provide a clear roadmap for users to accomplish a certain goal.
Both writers and designers are responsible for imagining different user interactions and exploring all of the “what if” scenarios of their project. Before putting a word down, every writer considers whom they’re addressing, what they’re communicating and how their narrative will resonate. Digital designers have a similar thought process: they consider the different ways to visually convey a concept as simply as possible.
The only difference is the toolkit: writers use words, while designers leverage visuals to jointly create a delightful digital experience for the user. Mastering both of these mediums can make you an in-demand specialist or a UX writer.
PayPal, for example, has a great interplay between text and design during their onboarding process. New users are provided with a quick walkthrough that shows the key account menus and explains their purpose using conversational language.
PayPal uses conversational language in tooltips to engage users via Really Good UXUX writing is an in-demand skill. And high demand often commands high pay. The average salary for in-house UX writers is $126,000. As a freelancer, you can extrapolate your own project/hourly rate from there.
Alright, you got me: how...
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There are plenty of reasons why WordPress is the most popular CMS on the planet. Chief among them are its general ease-of-use and flexibility. Both of these attributes are keys to the rise of the “headless” WordPress trend. That is, …
14 Steps to Creating the Perfect Illustration for Your Brand
Branding is an essential part of any marketing mix. A brand is creating an identity for your range of products. By giving your products a brand name and a brand image, you give certain characteristics, definition, guidance, and path for the business to grow. It represents the emotional gut feeling a business wants the customer to feel when they interact with their products or services. Previously, branding used to be related to just a visual look or logos. However, with the progressive market, branding has become much more than that. There are many aspects of branding, and one such aspect is how a business can create the perfect brand illustration for their brand.
Illustrations are something that earlier seemed to hold aesthetic and visual value. They were only looked like an element that would enhance the look and feel of a product. While they still hold this value, they have also started getting attention as a core element in branding. There have been various developments in Brand Illustration over the year, in both relevance and process.
Below are the few considerations to be kept in mind, for Brand Illustrations 101- Creating the perfect Illustration for your brand:
1. Get to know the brand:
Though this might seem obvious, it is the first and foremost essential practice before starting Brand Illustration. If the designer is unsure or unaware of what the brand stands for, they would not be able to create a relevant brand illustration that would be perceived by the audience or have any impact. When it comes to an understanding of the brand, designers have to have a more holistic approach rather than just understanding its visual identity.
Any brand comes with a vision, a mission, the promise to the customers, and their target audience. Good practices for getting this down is not to be shy and ask relevant questions to your client that would help you enhance your knowledge on the needed illustrations. Moreover, reading about ongoing trends, searching the web is also an excellent method to go about the same.
2. Don’t rush the Brand Illustration project:
If you are planning on delivering a Brand Illustration that stands out for the brand and is closest to its brand image and characteristics, you can’t compromise on the time taken for the project. Finding folds and shortcuts would significantly reduce the efficiency of your brand illustration....
Understand Your Users with Positionstack
One of the best things about the Internet is that it (mostly) doesn’t care where you are. The person you’re interacting with might be in Rio or Rhode Island, Bahrain or Birmingham. The Internet opens up the world.
But opening up the world doesn’t mean removing it. The geographic independence loved by users can be a real headache for businesses, because nearly all businesses are constrained by geography. For business, having an accurate picture of where your users are means understanding them, understanding your relationship to them, and can mean the difference between an enviable user experience, and a PR disaster.
Geocoding grants you Sherlock Holmes-like powers of deduction
One option for understanding a user’s location is Geolocation, which allows you to locate a user via their IP address; it’s not perfect because IP addresses are tricky things. Arguably a better option, thanks largely to the accuracy of the starting data, is Geocoding. Greater reliability than Geolocation makes Geocoding a more useful option for UX designers.
Geocoding grants you Sherlock Holmes-like powers of deduction, to seek out rich data about your users. But where do you start? One of the best ways is to integrate your site or app with positionstack.
What Are The Benefits of Geocoding?
It’s awesome that you can sell your band’s T-shirt to a fan in Vietnam, or ship a used car part to a mechanic in Siberia, but until 3D printing gets a lot more sophisticated there needs to be a way to move objects from Point A, to Point B; step 1 in that process is figuring out exactly where Points A and B are.
Shipping goods, with all the automatically calculated costs, isn’t the only reason you may want to know someone’s location. For example, it’s good manners to present prices in the local currency, or direct customers to a support line that speaks their language. And unfortunately, there are legal issues to consider: national and international bans exist on trading with some nations, accepting certain orders from some users could land you in hot water.
The key to a great user experience is gathering data about your users and then acting on it
One of the best features of a Geocode API like positionstack is that once your user has disclosed their location you can make an educated-guess at a whole lot more, from their probable first language, to their marketing preferences, and even the time...
2020 New Year’s Resolutions For Web Designers
A new year is upon us and that means many people take a moment to pause and reflect on the goals they wish to achieve for themselves over the course of the next 12 months. Setting resolutions looks different for …
How to build a brilliant brand concept
A good brand concept is the most important starting point for any brand. What is the first thing that comes to mind when you think of Ikea? Maybe it’s blue and yellow. Or pre-assembled Swedish modernism. Or an unexplained urge to makeover your home. And don’t forget those delicious meatballs. That’s what a solid brand concept looks like in action.
Uncanny Simpsons setup from Ikea’s Real Life Families Campaign via adsoftheworld What is a brand concept?
A brand concept consists of the core ideas behind a company’s branding that pull together its purpose and goals. A brand concept is all about how a brand makes you feel, which becomes the base to build an entire brand and marketing strategy. All of those things that immediately pop into your head about a company make up its brand concept.
No matter how great your product is or how clever your performance marketing, what really sets your brand apart from the rest is a well thought out brand concept that connects with your audience.
Start with authenticity
You know that famous Oscar Wilde quote that gets used for cheesy, inspirational instagram posts: “Be yourself. Everyone else is already taken.” The same is true for your brand concept. People can tell when you aren’t true to yourself.
The key to building a stellar brand concept is to be authentic—always. People are much more likely to trust you and buy into your brand if you are being real. Understanding the basics of who you are and exactly what your brand offering is will build a bond between you and your audience.
Know your brand basics
Who are you?
The best place to start developing your brand concept is to look inward. You must know exactly what you offer and what makes you different. To truly know your brand, you have to be completely authentic and own your space.
More often than not, you’ll face competition in your market. Don’t pretend it’s not there, own it! Take Pepsi, for example—they are more than aware that they have the biggest competition in the world that requires some extremely clever brand marketing. They might have a similar product, but they’ll forever be known as Coca-Cola’s challenger. That’s why Pepsi’s 2019 Super Bowl commercial “More Than OK” was such a genius move. They acknowledge their position as a challenger, but then they completely own it by making fun of themselves.
Find the things—or the one big thing—that sets...