Why you shouldn’t make a logo in Photoshop
Adobe Photoshop can seem capable of anything. It is known for photo touch-ups, but it is so powerful that it can accomplish digital painting, video editing, web design and even 3D graphical artwork. As a result, you might assume it is possible to design a logo in Photoshop. The reality, however, is much more complicated.
Design by OrangeCrush
In spite of appearances, Photoshop is not magic. It may be one of the most commonly used graphics software—by everyone from professional photographers and graphic designers to grandmothers touching up family photos. It may even have become one of those rare products to be used as a verb (any manipulated image is often accused of being ”photoshopped”).
As one of the premiere graphic design programs on the market, Photoshop is made for many people with many diverse needs, but there are some projects for which Photoshop is not only an imperfect tool, it is the worst tool...
Poll: Is AMP Dead, and Do We Care?
It’s fair to say that AMP (Accelerated Mobile Pages) is a controversial topic among web developers.
AMP is a Google-guided technology that strips down web pages to a limited sub-set of tags to serve pages faster. It was developed as a web-based rival to native news apps from vendors like Apple.
The controversy first arose when it was clear how much influence Google had over the conventions, essentially creating a tiered Web overseen by a single entity. The clamor didn’t calm when it became clear that Google prioritized AMP pages for mobile search results. Developers were left in a difficult position: stand by best practices supporting a platform-agnostic Web, or do what’s right for their clients by building the most competitive mobile site possible.
But that was 2015, six years is a lifetime for a web technology, and things are about to change.
Hidden among the announcements about the much-...
How to use website localization to reach new global audiences
You’ve probably visited a website where it asks you which country you’re in before letting you see the products for sale. That’s website localization in action.
Website localization is the practice of creating an alternative version of a website specifically for a different market’s audience. The most obvious component of website localization is translated text and prices displayed in the local currency, but there’s a lot more to website localization than this.
Read on to learn more about what website localization is, why it’s important for any website that attracts international audiences and how you can get your website localization just right.
Design by OrangeCrush
What is localization?
Localization isn’t just something brands do with their websites. Just about anything can be localized: logos, product offerings, branding and even content like video games and tv shows.
The Office is...
3 Ways to Design More Inclusively
Inclusive design is often mistaken for accessibility, or even used as an interchangeable term, which is a good indication that most designers don’t know what it means.
Accessibility is a process that seeks to mitigate issues in a design that is not sufficiently universal; inclusive design increases the universality of the design. In real-world terms, an accessible building may replace its front steps with a ramp; an inclusive building is constructed at the same level as the sidewalk.
Accessibility is concerned with objective, measurable improvements. It’s a UI concern. Inclusive design is subjective, more difficult to measure, and is a UX concern. By designing inclusively, we extend our designs to the widest possible user group and contribute to a better society. Here are three ways to get started.
1. You’re the Edge Case
When designing, it’s normal to assume that we are normal. After all, we are the...
7 pop-up design tips: how to create pop-ups that don’t annoy your visitors
Even the best, most creative, most entertaining, most expensive advertisements are nothing more than interruptions. The viewer did not ask for them and often does not want to see them. But pop-up ads—as the name implies—have a reputation for being especially intrusive. Like a jump scare in a horror movie, they’re an in-your-face surprise. This is why exceptional pop-up design is important: it can make the pop-up not only tolerable but persuasive.
Design by OrangeCrush
Despite their potential for aggravating site visitors, pop-ups have stuck around for good reason: their conversation rate can average 9% at top performance according to research by Sumo. This makes designing good pop-ups not only essential for mitigating the user’s frustration but for business success. With that in mind, let’s walk through some best practices on how to create pop-up designs that convert.
1. Weigh your options for pop-up design...
14 Time Tracking Secrets all Designers Must Know
Whether you are a freelancer or employee at a graphic design firm, the design process stays the same. There are many steps involved in every design category that create the complicated method for the best creative output. And when you are working on multiple projects simultaneously, it becomes really tedious if your organizational skills are lacking.
So time management and time tracking are very important parts of a graphic design professional’s life. You might have to report to your boss as a part of your job, or you might have to do it for your satisfactory practices. But with designing, it can be a little challenging to track down every step and every process because of its fluid nature. And therefore, we have put together 14 time-tracking secrets all designers must know.
These secrets are expert’s guidance, and they talk about how you can keep track of work in your design career with minimum hassle...
Mobile-first design: everything you need to know to get it right from the start
It is becoming increasingly rare to meet someone without a smartphone in their pocket. In the past five years, the use of mobile phones has surpassed desktops—according to research by Statista mobile website traffice is at 54.8% in 2021. Whether users are just browsing or looking up specific information or service, it is vital that you offer a smooth experience of your website on mobile phones. Any kind of loading delay or navigational niggle can send valuable customers straight to your competitors. To avoid this, many websites take the mobile-first design approach.
In this article, we cover what mobile-first design is, why it’s important and some tips to get your mobile-first design underway.
Illustration by OrangeCrush
The lowdown on mobile-first design
Everyone started to pay attention to the concept of mobile-first design back in 2010, when Eric Schmidt, then CEO of Google, announced at the Mobile...
22 Exciting New Tools For Designers, June 2021
This month’s new tools and resources collection is a mixed bag of elements for designers and developers. From fun little divots to tools that can speed up development, you are sure to find something usable here.
Here’s what new for designers this month:
June’s Top Picks
Codewell is a service to help you learn, practice, and improve HTML and CSS skills with real templates. The benefit here is pretty obvious. When working with real templates, you can see the result of actions and changes. The tool includes free and premium options with new templates to work on weekly. Everything works in a responsive environment, and free plans have access to free challenges and a Slack community; a paid plan also includes source files and premium challenges. You need a Github login to get started.
LoomSDK is an easy and reliable way to add video messaging to your product – and it’s free. The...
12 Common Myths About Graphic Designers
The profession of graphic design has evolved from being a mere passion-driven work to a highly sophisticated business. The term ‘graphic design’ was coined by the famous illustrator William Dwiggins way back in 1920. He used this term to describe the whole ambit of activities he used to undertake like printed communications, book design, lettering, and calligraphy. By the early 1950s, this term had become a common phrase. The Mad Men era of New York helped in transcending this term into a full-fledged profession. With the advent of technology, this profession has undergone a drastic change.
The introduction of the digital world has opened up tons of opportunities. Today, we see well-designed, visually appealing content almost everywhere; be it newspapers, magazines, billboards, websites, mobile applications, or social media.
But still, there exists an enigma in this field. Not everyone can...