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How to create a logo: comparing the best ways to get a logo designed

Logos are the face of your business. Not only do they make your company beer koozies look sharp, but they also attract the right customers by letting people instantaneously understand who you are and what you stand for. In other words, they’re really important to building your business’ brand reputation. Here are some of the best ways to create a logo: Logo maker: you can use a free website to churn out a logo in less than an hour. (Note that if you actually want to use that logo, you will have to pay for it in most cases.) Logo design contest: designers from all over the world pitch you multiple ideas for a logo. You give feedback and in the end select your perfect logo from the finalists. Work with a freelance designer: you collaborate with a single artist to create your logo. Hire a design agency: you work with a fully staffed design team on your logo design, often in the larger context of branding your business and conducting market research. How do you know which is right for you? Each option has its advantages and drawbacks. Logo maker Freelance designer Design contest Design agency Cost Free to use and $10-$50 to purchase Wide range from several hundred to thousands of dollars Packages from $200-$1300 Typically $10,000+  Time commitment Ten minutes to an hour for basic design Weeks to months depending on the freelancer One to two weeks Usually several months depending on the agency Quality Basic and generic logos built with a selection of stock icons and fonts Varies depending on the skills of the freelancer and your feedback Expect a range. Premium packages result in more options & experienced designers. High quality designs from a full-service team of creative strategists Who should use it Extremely budget- & time-conscious businesses that are OK with a basic design Businesses that have a specific style in mind and an understanding of the design process Businesses that are interested in seeing many design options Well-resourced businesses that want a complete, top-to-bottom branding package But it’s one thing for me to tell you what the pros and cons of each approach are. Instead, I am going to show you how the different ways of creating a logo compare by putting each to the test. Where to start when creating a logo
— Before you create your logo, you should have a clear...

10 Basic Tips for Non-Designers to get a Start in Designing

The application of Graphic Design is highly vast as well as versatile. Designing images for invitations, social media, or online ads, can be tricky, especially if you haven’t studied the fundamentals of design in depth. However, it is easy to wrap your head around the process, best practices, and to follow certain set rules and steps, to get the desired design, and to deliver the best to your clients! Additionally, there are many tutorials and websites that you can follow for tips, tricks and better understanding of graphic design like Line25 and WebDesignDev.  When working on your designs, you can also browse through other templates and designs and use them without any copyright violations from freebie websites. A compilation of freebie resources is available in our freebie section. Here are the top 10 tips to help you through the process, and create visually appealing posts! 1. Know Your Client: Before you begin designing the images for the client, it is wise to know what the client needs the images for, the sector for which you’re working, and his requirements. Understand the audience, so that they can react very favorably to it. Context always matters. For example- you wouldn’t want to use flashy images for a website for an upscale product, which would convey something opposite to what is actually intended. 2. Swipe It: While imitation can be wrong, nothing is wrong with inspiration. Whenever you are designing, ensure that you research before you actually begin. Even if you are browsing and come across something appealing, you can save it for reference purposes. Good designs are hard to find, and you can take the examples to store, and use them when needed. There are no qualms in getting inspired by the excellence of designs- provided that you don’t copy it completely. There are a lot of articles that provide design ideas for logos, business cards, flyers etc that you can check out. 3. Color Palette: It is worth noting that the aesthetically brilliant and dynamic designs have one thing in common- a great color palette. It is one of the vital components of making a great design. Before this overwhelms you, there are several websites where you can have unfettered access to millions of palettes- for eg: ColorLovers, Coolers, and Adobe Color. Find the Hex Code you like, and go on to create an excellent design! 4. Font Limit: Avoid going overboard with the...

The Benefits of Attending a WordCamp

Of all the tools web designers use to make a living, WordPress stands out as unique. And it’s not necessarily because of the software itself (which is excellent, by the way). No, what really separates WordPress from just about everything else out there is the amazing community built around it. It’s made up of an incredibly diverse group – web professionals, bloggers, business owners and educators (to name just a few). They hail from all over the world and pretty much every background you can imagine. Among the crown jewels of this community are the many WordCamps held annually. These events have taken place in over 60 countries, spanning 6 continents (sorry, Antarctica – your time will come). If you haven’t gotten around to attending an event, it’s definitely something to put on your bucket list. There are a number of benefits to doing so, including: A Low-Cost Day Out Everyone needs some time out of the office – even if it’s work-related (though WordCamps rarely feel like work). And you can’t get one much more affordable than a WordCamp. Prices are generally kept to around $20 USD per day! How many pro-level conferences can you attend for about the price of dinner at a pizza place? Speaking of which, you won’t go hungry while you’re there. For that more-than-reasonable price, you’ll often get a meal (typically lunch), while snacks and beverages are also included. Plus, just walking in the door nets you a giveaway item, like a custom T-Shirt. Prices are generally kept low due to the kindness of sponsors – both corporate and individual. As a bonus, they often attend the conference with their own collection of swag to give away. Depending on the location of the camp, the largest expense for attendees tends to be travel (and, if necessary, a hotel). However, various organizations may provide grants to those in need of assistance, such as the Kim Parsell Memorial Scholarship. The Chance to Meet New People Part of the WordPress community’s strength lies in its ability to attract people from all walks of life. Go to a WordCamp and you’re likely to run into experts and novices alike – not to mention everyone in-between those two skill levels. And you can’t help but find yourself in at least a few good conversations. This is particularly true between sessions and at meal time, when attendees often congregate in a common area. Therefore, you’ll want to be...

3 Essential Design Trends, June 2019

We’re heading into the Summer season where traditionally everyone gets a little more lax about life. Even the website designs seem lighter with more whitespace and simple designs. That translates into a few trending elements as well. We’re seeing plenty of navigation elements with a new twist, circles and perfectly symmetrical grids seem to be making a comeback. Here’s what’s trending in design this month. 1. White Nav on a Color Background Aside from the hamburger menu, when was the last time we really thought about trends in website navigation? This small part of the design is a necessity but not often the primary concern in many projects. People don’t often get excited about a row of links. But this trend is exciting. Designers are mixing up the standard navigation menu with a light background and dark text in favor of a reverse style design. And it’s quite nice. Each of the designs below features navigation elements in a dark color container background. Camo uses a more oversized background element that extends in to the main canvas as well for a two-tone hero header. What’s cool about this style is color actually brings focus to the design in a different way. First, the eye is drawn to the large white space that is the main part of the design. Then, they eye moves to the colorful area and scans navigational elements. This is a highly usable pattern because navigation elements can be a clue for users as to what the website is about. This row of small words can help someone decide if they want to stick around and learn more or bounce. Color, in this trend, provides an opportunity for them to linger for just a few seconds longer and potentially explore more of the website design. 2. Circles Circles in website design are one of those trends that seems to roar in and fade… and repeat. This shape seems to dominate design for a while and then vanish quickly. There’s no real reason for this phenomenon — maybe it is true of most design trends — but it seems most obvious with circles. Remember how obsessed design projects were with them as Material Design was really heating up? The best thing about using circles in design is that it’s a trend that doesn’t rely on other trends. Use circles for almost any part of the design, from navigational elements to a divot to catch attention to an animated display. There’s really no set of rules for using this shape...

Popular Design News of the Week: May 27, 2019 – June 2, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. The Future is Dark   Introducing Mercury OS   Internet of the Absurd: 6 Hilarious Apps and Services   Sign Me Up!   I Don’t Want to Be a Full-fullstack Developer   Tables for a Design System   9 Unique Free Fonts You (Probably) Haven’t Tried yet   10 Web Design Trends We’re Already Over   Seo Suite – 100% Free SEO Tools   Site Design: ALUFIRE   Your 6-Step Website Redesign Project Plan That’s Easy as Pie   The 30-second Trick that Can Make Anyone More Creative   Sketch to Web: Turn your Sketch Artboards in Fully Functional Websites   Zdog   Useberry – Codeless Prototype Analytics   How We Research for Designing a New Product   Everyone is a Designer, You’re a Facilitator   The New We Work Remotely   You Don’t Really Have Much of a Defense Against Manipulative Designs Online   6 Ways Digital Illustration Improves User Experience   Typography Terms Cheat Sheet   Welcome Overflow 1.0   Teaching Designers How to Code   Automation for Designers   How to Get Every Email Returned   Want more? No problem! Keep track of top design news from around the web with Webdesigner News. Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

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How to make your own professional-looking explainer video

Explainer videos (sometimes called promo videos) are key to growing your customer base. While your logo and branding is the first impression visitors have of you, an explainer video is where you get to sell who you are and what your mission is. You could accomplish the same thing with paragraphs of marketing copy, but an explainer video does so in a much more engaging, streamlined and shareable fashion. via UnsplashAs valuable as explainer videos are, they can take a lot of resources to produce professionally—resources you might not have. Not to worry! We’re about to show you how to make an awesome explainer video yourself. What is an explainer video?
— By h2.daExplainer videos are informative videos, usually less than 5 minutes long, that describe what a company does or how a product works. They are not tutorials but rather persuasive pitches that address a viewer’s pain points and make the case for how the product/process is the solution. They can be animated or as simple as a person talking directly to the camera. Usually, they are hosted on a business’ homepage, but they are also handy for social media ads or crowdfunding campaigns. What makes a good explainer video?
— A good explainer video is: Concise Easy to understand and remember Personal and uplifting Brand appropriate An answer to why your business exists Tailored to your target audience As high in quality as you can manage What it comes down to is this: a good explainer video tells a good story. It is an explanation, but it should take the viewer on a journey—your journey. It should make them care. Now that we’ve covered what it is, let’s dive in to how to create an explainer video. Step 1: Choose a type of explainer video
— You might think that producing even a short explainer video for your business will be prohibitively costly. That’s not necessarily true. You just need to know your options. There are many different types of explainer videos—some of which can be made with low cost equipment and software. Even with live action scenes, you can find a local production company to work with or hire a filmmaker through a platform like 99designs and get a high-quality video production for under a thousand dollars. But before you do any of that, you’ll need to decide on what type of explainer video will work for you. We’ll walk through each option now and explain how they work and how...

Top 10 Color Pickers for 2019

Saving color palettes you find online or as you’re working on a design is not always an easy process. You could use the browser’s Inspect tool to grab the hex code or grab a screenshot and use Photoshop later on to pull the colors from it. Or you could simplify the process and grab a dedicated color picker tool that will allow you to grab color from any website, on desktop or on mobile without having to leave your browser window. Here are 10 best color pickers that will make it easy to save color palettes. 1. Instant Eyedropper Instant Eyedropper is a free Windows-only tool that makes it easy to grab a color from anywhere on your screen. Once you install this lightweight app, it will sit in your system tray. All you have to do is click its icon and choose a color, then the app will copy the code to your clipboard. The app supports the following color code formats: HTML, HEX, Delphi Hex, Visual Basic Hex, RGB, HSB, and Long. 2. ColorPic ColorPic is another lightweight Windows color picker tool that works with all major versions of Windows. It’s not a free program although it offers a free trial. It was designed to work specifically with high resolution screens and supports HEX, RGB, and CMYK color formats. You can save up to 16 colors in the palettes, and use 4 advanced color mixers to adjust the colors. 3. Eye Dropper Eye Dropper is a browser extension that works on Google Chrome and any other Chromium-based browser. The extension allows you to quickly and easily grab a color from anywhere in your browser and displays it in HEX or RGB format. You can save colors to history and they are automatically copied to your clipboard when you pick a color. The extension is free to use. 4. ColorPick Eyedropper ColorPick Eyedropper is the second-most popular browser extension that works in Chrome and Chromium-based browsers. What sets it apart from the Eye Dropper extension above is the ability to zoom in on any area of the browser window to help you focus in on the exact color you want. The app is free for personal use and it also has its own desktop app if you want a tool that works outside your browser window. 5. ColorZilla ColorZilla is a Firefox extension that allows you to grab any color from any page that’s open in your Firefox browser window. This extension has a built-in palette that allows you to quickly choose a color and save the most used colors in a...

Advanced hand lettering tutorial: quotes and sentences

Have you ever looked at a hand lettered piece of art and wondered how the artist created such a perfect layout and design? Well, you’re in the right place because in this step-by-step advanced hand lettering tutorial we’re going to take a look at how to create beautiful compositions for long sentences and quotations. Colorful and playful piece using a simple composition by Andrea StanBefore you dive in, make sure you read our tutorial on the basics of hand lettering. Here’s a quick recap of what that guide covers: What is hand lettering and how can it be used The anatomy and construction of letters The basic lettering styles (serif, sans serif and script) How to add shadow, dimension, details and decorative elements How to bring personality and emotion to your designs But hand lettering does not only consist of always drawing single letters or words. Often times you’ll want to draw your favorite quote or song lyric. Or you might be commissioned to draw an even longer sentence. As intimidating as that can be, I assure you that once you get the hang of it, you’ll find the process fun and creative! Let’s start with some inspiration, just to see the many, many different ways that lettering can be used. The rules of advanced hand lettering
— Hierarchy First thing you want to do after choosing your sentence is look at your words and try to establish a hierarchy. You will want to EMPHASIZE the RIGHT WORDS in order to MAKE your piece EASILY UNDERSTOOD. Otherwise, IF YOU accentuate ALL the wrong words, THE reader WILL get disoriented AND your message will lose ITS power. (See what I did there?) You can emphasize words with a few different techniques. Size Draw the most important words in a bigger size. This automatically brings them to the front, leaving the smaller, less important words in the back. Establishing hierarchy by variating size. Work by Shauna Lynn Panczyszyn.Style and weight Choosing two or more lettering styles can also influence which words will be more noticeable (we’ll talk more about this later). You can play with the weights of the letters, too. A bold, slab serif for example will be noticed first, compared to a thin sans serif. Alternatively, adding details, dimension or swashes to a word will make it the center of attention. Establishing hierarchy by using different styles. Work by Kasi Turpin.Color Play with color, as well. If a word...

9 Unique Free Fonts You (Probably) Haven’t Tried Yet

As a web or graphic designer, you should always be on the lookout for an interesting new font to try. Typography is one of the most important elements of a design, and a unique font can really set your creation apart. Decorative ones in particular can be rare due to the difficulty in making stylized text both beautiful and legible. Less common is these fonts being released for free, even on a personal license. There’s also the trouble of the few free decorative fonts that are out there appearing in hundreds of thousands of creations, making it harder to create unique branding and excite people with a new, intriguing design. But when simple serifs and sans serifs aren’t doing the trick, a unique font might be just the thing to liven up your design and give it some personality. That’s why we’ve collected these nine interesting fonts here for you to try. These are newer or less popular, so your product will stand out more. Diversify your font repertoire with these beautifully designed typefaces! UNLIMITED DOWNLOADS: 400,000+ Fonts & Design Assets

DOWNLOAD NOW Ignite by James Lafuente Quantum by Greg “Seso” Ortiz Blacker by zetafonts Backyard by Mans Greback Pikolo Block Alt by ideabuk The Rock Brush Font by MLKWSN Shadow Stripes Vintage Typeface by Wahtung Botera Stencil Font by Javi Montoya Gutenberg Font Family by Unio Creative Solutions Unique Stylized Fonts Unique typography is one of the best ways to give a design some personality. With the right font, your work will be memorable and stand out from the crowd. Stylized fonts like these are less common, especially for free, because they’re harder to design. But when a well-made one appears, it’s sure to inspire many amazing creations. Now it’s time to try some of these free fonts for yourself. Just remember to check the license if you’re using it commercially!

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Aug 22 2019