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Internal Links: The Ultimate Cheat Sheet on Internal Link Analysis for SEO


Fact: Internal links offer so many opportunities for boosting search visibility.
They help search engines identify the most important pages, guide crawlers through the site, and let you highlight the context of each page. 
Is there really anything else you could do with them other than just linking relevant pages together?
There is. Quite a lot, in fact.
This post will cover three specific strategies for improving your internal linking structure to boost your pages’ authority with just internal links. 
Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)
Posted by cheryldraperIt’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020.
You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.
(And if you want to skip ahead to the letter template, here it is!)
Copy the template
Step #1 - Gather evidence
Alright, so just going in and saying “Rand Fishkin is brilliant and have you seen any of Britney Muller’s Whiteboard Fridays lately?!” probably won’t do the trick — we need some cold hard facts that you can present.
MozCon delivers actionable insights
It’s easy to say that MozCon provides actionable insights, but how do you prove it? A quick scroll through our Facebook Group can prove to anyone that not only is MozCon a gathering of the greatest minds in search, but it also acts as an incubator and facilitator for SEO strategies.
If you can’t get your boss on Facebook, just direct them to the blog post written by Croud: Four things I changed immediately after MozCon. Talk about actionable! A quick Google (or LinkedIn) search will return dozens of similar recaps. Gather a few of these to have in your toolbelt just in case.
Or, if you have the time, pick out some of the event tweets from previous years that relate most to your company. The MozCon hashtag (#MozCon) has plenty of tweets to choose from — things like research findings, workflows, and useful tools are all covered. Some of our favorites from last year are listed below.



Attendees are often given access to exclusive tools and betas by the speakers, and that is something you don’t want to miss!
The networking is unbeatable
The potential knowledge gain doesn’t end with keynote speeches. Many of our speakers stick around for the entire conference and host niche- and vertical-specific Birds of a Feather tables over lunch, in addition to attending the networking events. If you find yourself with questions about their strategies, you'll often have the ability...
Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn
Posted by MiriamEllis
Image credit: Visit Lakeland
Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements.
If your local business/the local brands your agency markets aren’t using spam fighting as a ranking tactic because you feel you lack the time or skills, please sit down with me for a sec.
What if I told you I spent about an hour yesterday doing something that moved a Home Depot location up 3 spots in a competitive market in Google’s local rankings less than 24 hours later? What if, for you, moving up a spot or two would get you out of Google’s local finder limbo and into the actual local pack limelight?
Today I’m going to show you exactly what I did to fight spam, how fast and easy it was to sweep out junk listings, and how rewarding it can be to see results transform in favor of the legitimate businesses you market.
Washing up the shady world of window blinds

Image credit: Aqua Mechanical
Who knew that shopping for window coverings would lead me into a den of spammers throwing shade all over Google?
The story of Google My Business spam is now more than a decade in the making, with scandalous examples like fake listings for locksmiths and addiction treatment centers proving how unsafe and unacceptable local business platforms can become when left unguarded.
But even in non-YMYL industries, spam listings deceive the public, waste consumers’ time, inhibit legitimate businesses from being discovered, and erode trust in the spam-hosting platform. I saw all of this in action when I was shopping to replace some broken blinds in my home, and it was such a hassle trying to find an actual vendor amid the chaff of broken, duplicate, and lead gen listings, I decided to do something about it.
I selected an SF Bay area branch of Home Depot as my hypothetical “client.” I knew they had a legitimate location in the city of Vallejo, CA — a place I don’t live but sometimes travel to, thereby excluding the influence of proximity from my study. I knew that they were only earning an 8th place ranking in Google’s Local Finder, pushed down by spam. I wanted to see how quickly I could impact Home Depot’s surprisingly bad ranking.
I took the following steps, and encourage you to take them for any...
All About Fraggles (Fragment + Handle) - Whiteboard Friday
Posted by SuzzicksWhat are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk, Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday.







Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Hi, Moz fans. My name is Cindy Krum, and I'm the CEO of MobileMoxie, based in Denver, Colorado. We do mobile SEO and ASO consulting. I'm here in Seattle, speaking at MozCon, but also recording this Whiteboard Friday for you today, and we are talking about fraggles.

So fraggles are obviously a name that I'm borrowing from Jim Henson, who created "Fraggle Rock." But it's a combination of words. It's a combination of fragment and handle. I talk about fraggles as a new way or a new element or thing that Google is indexing.
Fraggles and mobile-first indexing
Let's start with the idea of mobile-first indexing, because you have to kind of understand that before you can go on to understand fraggles. So I believe mobile-first indexing is about a little bit more than what Google says. Google says that mobile-first indexing was just a change of the crawler.
They had a desktop crawler that was primarily crawling and indexing, and now they have a mobile crawler that's doing the heavy lifting for crawling and indexing. While I think that's true, I think there's more going on behind the scenes that they're not talking about, and we've seen a lot of evidence of this. So what I believe is that mobile-first indexing was also about indexing, hence the name.
Knowledge Graph and entities
So I think that Google has reorganized their index around entities or around specifically entities in the Knowledge Graph. So this is kind of my rough diagram of a very simplified Knowledge Graph. But Knowledge Graph is all about person, place, thing, or idea.

Nouns are entities. Knowledge Graph has nodes for all of the major person, place, thing, or idea entities out there. But it also indexes or it also organizes the relationships of this idea to this idea or this thing to this thing. What's useful for that to Google is that these things, these concepts, these relationships stay true in all languages, and that's how entities work, because entities happen before keywords.
This...
Why Artificial Intelligence is Important to Your SEO Content Strategy


Over the years, SEO has gone through many transformations. The way we searched in 2008 is not how we search today. Our behavior has evolved to encompass far more modern and sophisticated technology.
7 Reasons You Should Monitor Search Engine Rankings with an Enterprise SEO Platform


Can you think of an SEO who doesn’t consider monitoring search engine rankings as critical to their work?
How to Use Competitor Keyword Research to Plan Better SEO Campaigns


I don’t think that I have to convince you of the role of comprehensive keyword research in the success of an SEO strategy.
The Practical Guide to Finding Anyone's Email Address
Posted by David_FarkasIn link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address.
It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you can’t even find a contact email address.
So, for today, I want to focus on how you can become better at finding those important email addresses.
Link builders spend a lot of time just trying to find contact info, and it’s often a frustrating process, just because sussing out email addresses can indeed be quite difficult. The site you’re targeting might not even have a contact page in the first place. Or, if the site does have a contact page, it might only display a generic email address. And, sometimes, the site may list too many email addresses. There are eight different people with similar-sounding job titles — should you reach out to the PR person, the marketing director, or the webmaster? It’s not clear.
Whatever the case may be, finding the right email address is absolutely imperative to any successful outreach campaign. In our industry, the numbers around outreach and replies aren’t great. Frankly, it’s shocking to hear the industry standard — only 8.5% of outreach emails receive a response.
I can’t help but wonder how many mistakes are made along the way to such a low response rate.
While there are certainly instances where there is simply no clear and obvious contact method, that should be the exception — not the rule! An experienced link builder understands that finding relevant contact information is essential to their success.
That’s why I’ve put together a quick list of tips and tools that will help you to find the email addresses and contact information you need when you’re building links.
And, if you follow my advice, here is a glimpse of the results you could expect:

We don’t track clicks, in case you were wondering ;)
ALWAYS start by looking around!
First, let’s start with my golden rule: Before you fire up any tool, you should always manually look for the correct contact email yourself.
Based on my experience, tools and automation are a last...
App Store SEO: How to Diagnose a Drop in Traffic & Win It Back
Posted by Joel.MesherghiFor some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining.
However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.
Although there are overlaps with traditional search, there are unique factors that play a role in app store visibility.
The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back.
We’ll go through the process of investigating why your app traffic declined, including:
Identifying potential external factors Identifying the type of keywords that dropped in visitsAnalyzing app user engagement metrics
And we’ll go through some ways to help you win traffic back including:
Spying on your competitorsOptimizing your store listingInvesting in localisation
Investigating why your app traffic declined
Step 1. Identify potential external factors
Some industries/businesses will have certain periods of the year where traffic may drop due to external factors, such as seasonality.
Before you begin investigating a traffic drop further:
Talk to your point of contact and ask whether seasonality impacts their business, or whether there are general industry trends at play. For example, aggregator sites like SkyScanner may see a drop in app visits after the busy period at the start of the year.Identify whether app installs actually dropped. If they didn’t, then you probably don’t need to worry about a drop in traffic too much and it could be Google’s and Apple’s algorithms better aligning the intent of search terms.
Step 2. Identify the type of keywords that dropped in visits
Like traditional search, identifying the type of keywords (branded and non-branded), as well as the individual keywords that saw the biggest drop in app store visits, will provide much needed context and help shape the direction of your investigation. For instance:
If branded terms saw the biggest drop-off in visits this could suggest:
There has been a decrease in the amount of advertising spend that builds brand/product awarenessCompetitors are bidding on your branded termsThe app name/...

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