What Does an SEO Platform Cost?
Before you engage in further conversation with a salesperson, you may be wondering, “How much does an SEO platform cost? or "Does my budget fit what an all-in-one SEO software costs?”
We know how it goes - no one really talks about this until after you commit to see a demo or get an official proposal. Likely for you however, this is an extremely important question to answer to see if this even fits with what you want, where you are in your SEO journey, and if it makes sense for your budget.
We Analyzed 5 Million Google Search Results. Here’s What We Learned About Organic Click Through Rate
We analyzed 5 million Google search results to better understand organic click through rate.
First, we analyzed CTR data across 874,929 pages and 5,079,491 search queries.
Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR.
Thanks to data provided from ClickFlow, we were able to get CTR data from several different Google Search Console accounts.
So without further ado, let’s see the results.
Here is a Summary of Our Key Findings:
1. The #1 result in Google’s organic search results has an average CTR of 31.7%.
2. The #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
3. Organic CTR for positions 7-10 is virtually the same. Therefore moving up a few spots on the bottom of the first page may not result in more organic traffic.
4. On average, moving up 1 spot in the search results will increase CTR by 30.8%. However, this depends on where you’re moving from and to. Moving from position #3 to position #2 will usually result in a significant CTR boost. However, moving from #10 #9 doesn’t make a statistically significant difference.
5. Title tags that contain a question have a 14.1% higher CTR vs. pages that don’t have a question in their title.
6. Title tags between 15 to 40 characters have the highest CTR. According to our data, pages with a title tag length between 15 and 40 characters have an 8.6% higher CTR compared to those that are outside of that range.
7. URLs that contain a keyword have a 45% higher click through rate compared to URLs that don’t contain a keyword.
8. Adding “Power Words” to your title tag may decrease your CTR. We found that titles with Power Words had a 13.9% lower CTR compared to titles that didn’t contain Power Words.
9. Emotional titles may improve your CTR. We found that titles with positive or negative sentiment improved CTR by approximately 7%.
10. Writing meta descriptions for your pages may result in a higher CTR. Pages with a meta description get 5.8% more clicks than those without a description.
I have detailed data and information of our analysis below.
The #1 Result In Google Gets 31.7% of All Clicks
The initial goal of our study was to establish CTR benchmarks.
Using our full data set of ~5 million results, we found that the #1 result has the highest CTR (by far).
We also saw a sharp CTR dropoff starting on the 2nd page of the...
Lead Volume vs. Lead Quality By RuthBurrReedy
Posted by RuthBurrReedyRuth Burr Reedy is an SEO and online marketing consultant and speaker and the Vice President of Strategy at UpBuild, a technical marketing agency specializing in SEO, web analytics, and conversion rate optimization. This is the first post in a recurring monthly series and we're excited!
When you’re onboarding a new SEO client who works with a lead generation model, what do you do?
Among the many discovery questions you ask as you try to better understand your client’s business, you probably ask them, “What makes a lead a good lead?” That is, what are the qualities that make a potential customer more likely to convert to sale?
A business that’s given some thought to their ideal customer might send over some audience personas; they might talk about their target audience in more general terms. A product or service offering might be a better fit for companies of a certain size or budget, or be at a price point that requires someone at a senior level (such as a Director, VP, or C-level employee) to sign off, and your client will likely pass that information on to you if they know it. However, it’s not uncommon for these sorts of onboarding conversations to end with the client assuring you: “Just get us the leads. We’ll make the sales.”
Since SEO agencies often don’t have access to our clients’ CRM systems, we’re often using conversion to lead as a core KPI when measuring the success of our campaigns. We know enough to know that it’s not enough to drive traffic to a site; that traffic has to convert to become valuable. Armed with our clients’ assurances that what they really need is more leads, we dive into understanding the types of problems that our client’s product is designed to solve, the types of people who might have those problems, and the types of resources they might search for as they tend to solve those problems. Pretty soon, we’ve fixed the technical problems on our client’s site, helped them create and promote robust resources around their customers’ problems, and are watching the traffic and conversions pour in. Feels pretty good, right?
Unfortunately, this is often the point in a B2B engagement where the wheels start to come off the bus. Looking at the client’s analytics, everything seems great — traffic is up, conversions are also up, the site is rocking and rolling. Talk to the client, though, and you...
How to Become an SEO Expert: The Definitive Guide
This guide will show you exactly how to become an SEO expert.
So if you want to go from SEO rookie to SEO pro, this guide is for you.
Let’s get started.
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