Recently Search Console started to send websites owners messages about errors in web pages structured metadata. It is a part of search giant moving to a completely remastered and redesigned Web Master Tools interface. Google released a set of new tools to accompany these changes:
- AMP Page Test,
- New Page Speed Test
- Structured Data Test
Let's focus on the last one as it helps most to show up to in search results reach snippet. The recommended format is JSON-LD, Microdata and RDFa are also accepted. “Google recommends using JSON-LD for structured data whenever possible.” Use the most specific type and property names from schema.org in your markup.
Main categories are: Article, Book, Breadcrumb, Carousel, Corporate Contact, Course, Critic review, Dataset, Employer Aggregate Rating, Event, Fact Check, FAQ, How-to, Job Posting, Livestream, Local Business Listing, Logo, Movie, Occupation, Product, Q&A, Recipe, Review snippet, Sitelinks Searchbox, Speakable, Subscription and paywalled content, Video.
With right use of shema org syntax there is a space for your product or service there.