In computer world changes come quickly. Do you remember old Google search engine result page, how simple it used to be. Not anymore, today SERP show featured snipped, reviews, site links, people also ask, images, knowledge panel, local pack, video and more.
To catch up with changes search engine optimization process become a continues process with daily checking, correction, updates and changes. Today we talk about one super important part called Schema.org vocabulary encoded as Microdata or JSON-LD. They are used for structured data extensible schemas. Correct implementation of this tool let web developers provide search engines with better way to understand web page content.
It was founded by Google, Microsoft, Yahoo and Yandex on June 2, 2011, and these days over ten million sites are using Schema.org to markup their content. This small not visible to visitors markup code significantly increases chance for a web page to be displayed as a featured snippet. And this makes schema a valuable tool for effective SEO.