Speed, security, and scalability are the key characteristics when choosing an e-commerce web hosting. Just several seconds of difference in performance might translate into big losses or gains when your business operates online 24/7. Site speed is the first and one of the major factor that not only help to create a positive user experience, but also impacts how search engines rank and show website. These days's website surfers expect website to load within one or two seconds and many of them will abandon a web page that takes three seconds or longer to load. The second and third factors to check when choosing an e-commerce web hosting are: uptime and scalability. Most of modern hosting advertise 99% uptime it's even better when they are able to prove that number by independent reliable source like Alexa from Amazon. Successful online store needs to be built with scalability in mind. So when your business grows and expands your hosting will be able to handle more visitors and more transactions without any delay or interruptions.