It is a part of bigger term e-marketing or digital marketing both used mostly in academia while in common world social media marketing is becoming more popular. After all the main marketing target are people in general. And social marketing is the system of using modern social apps and platforms to achieve marketing goals. There are many media out there Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Google+ probably the most popular, they have millions and billions of accounts. To build successful marketing campaign research what social media sites have your potential audience to get engages in future. What content in addition to your products or services will you be able to produce to share on these networks regularly? Check your competitors, how are they doing?
Numbers, numbers and numbers they drive digit era and todays media let you collect and analyze arrays of information and present it right away real-time on computer screen.