Alexa Rank checker is more than just the traffic rank. Their own full name is “Keyword Research, Competitive Analysis, & Website Ranking”. Yes Alexa is better known for its global traffic monitoring and analytics, but it does much more. The vast amount of data generated and processed by Amazon itself has super valuable information about consumer behavior, their preferences and choices. The real data in real time. Amazon has its own search and statistic. And Amazon is the biggest internet service provider in the world with it AWS Cloud Service. Alexa was founded in 1996 as an independent company and in 1999 bought by Amazon in 1999 for approximately US$250 million in Amazon stock. The reason was to acquire statistical and analytical leader to feed its own data and create one of the best marketing platform. And now as in search engine optimization and marketing keyword research and competitive analysis come first and only after goes website ranking.