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Understand Your Users with Positionstack

One of the best things about the Internet is that it (mostly) doesn’t care where you are. The person you’re interacting with might be in Rio or Rhode Island, Bahrain or Birmingham. The Internet opens up the world. But opening up the world doesn’t mean removing it. The geographic independence loved by users can be a real headache for businesses, because nearly all businesses are constrained by geography. For business, having an accurate picture of where your users are means understanding them, understanding your relationship to them, and can mean the difference between an enviable user experience, and a PR disaster. Geocoding grants you Sherlock Holmes-like powers of deduction One option for understanding a user’s location is Geolocation, which allows you to locate a user via their IP address; it’s not perfect because IP addresses are tricky things. Arguably a better option, thanks largely to the accuracy of the starting data, is Geocoding. Greater reliability than Geolocation makes Geocoding a more useful option for UX designers. Geocoding grants you Sherlock Holmes-like powers of deduction, to seek out rich data about your users. But where do you start? One of the best ways is to integrate your site or app with positionstack. What Are The Benefits of Geocoding? It’s awesome that you can sell your band’s T-shirt to a fan in Vietnam, or ship a used car part to a mechanic in Siberia, but until 3D printing gets a lot more sophisticated there needs to be a way to move objects from Point A, to Point B; step 1 in that process is figuring out exactly where Points A and B are. Shipping goods, with all the automatically calculated costs, isn’t the only reason you may want to know someone’s location. For example, it’s good manners to present prices in the local currency, or direct customers to a support line that speaks their language. And unfortunately, there are legal issues to consider: national and international bans exist on trading with some nations, accepting certain orders from some users could land you in hot water. The key to a great user experience is gathering data about your users and then acting on it One of the best features of a Geocode API like positionstack is that once your user has disclosed their location you can make an educated-guess at a whole lot more, from their probable first language, to their marketing preferences, and even the time...

2020 New Year’s Resolutions For Web Designers

A new year is upon us and that means many people take a moment to pause and reflect on the goals they wish to achieve for themselves over the course of the next 12 months. Setting resolutions looks different for …

How to build a brilliant brand concept

A good brand concept is the most important starting point for any brand. What is the first thing that comes to mind when you think of Ikea? Maybe it’s blue and yellow. Or pre-assembled Swedish modernism. Or an unexplained urge to makeover your home. And don’t forget those delicious meatballs. That’s what a solid brand concept looks like in action. Uncanny Simpsons setup from Ikea’s Real Life Families Campaign via adsoftheworld What is a brand concept? — A brand concept consists of the core ideas behind a company’s branding that pull together its purpose and goals. A brand concept is all about how a brand makes you feel, which becomes the base to build an entire brand and marketing strategy. All of those things that immediately pop into your head about a company make up its brand concept. No matter how great your product is or how clever your performance marketing, what really sets your brand apart from the rest is a well thought out brand concept that connects with your audience. Start with authenticity
— You know that famous Oscar Wilde quote that gets used for cheesy, inspirational instagram posts: “Be yourself. Everyone else is already taken.” The same is true for your brand concept. People can tell when you aren’t true to yourself. The key to building a stellar brand concept is to be authentic—always. People are much more likely to trust you and buy into your brand if you are being real. Understanding the basics of who you are and exactly what your brand offering is will build a bond between you and your audience. Know your brand basics
— Who are you? The best place to start developing your brand concept is to look inward. You must know exactly what you offer and what makes you different. To truly know your brand, you have to be completely authentic and own your space. More often than not, you’ll face competition in your market. Don’t pretend it’s not there, own it! Take Pepsi, for example—they are more than aware that they have the biggest competition in the world that requires some extremely clever brand marketing. They might have a similar product, but they’ll forever be known as Coca-Cola’s challenger. That’s why Pepsi’s 2019 Super Bowl commercial “More Than OK” was such a genius move. They acknowledge their position as a challenger, but then they completely own it by making fun of themselves. Find the things—or the one big thing—that sets...

How Many Types of X Acronym Are There? And Does It Matter?

One of the problems with coining a term like “user experience” or its acronym counterpart “UX” is that it opens up the floodgates for other trendy experience-related acronyms to enter the web design lexicon. CX, DX, EX, HX, JX, PX, UX, (U)XD… Is all of this really necessary though? While I don’t think you need to go adding EX or JX to your vocabulary anytime soon, it’s still a good idea to educate yourself on what these X acronyms mean and how to use them to your advantage in business. The X’s of Web Design and Marketing The two most common experience acronyms in web design and marketing are UX and CX. What you may be surprised to learn, however, is that the “X” in these acronyms doesn’t always stand for “experience” nor does it always pertain to the end customer. Let’s review what each of the X acronyms means and then we’ll talk about which ones you actually need to worry about and use. Customer Experience (CX) CX refers to the quality of interactions a customer has with a brand, from the very first encounter to their very last. As such, customer experience is the most important of all the X’s to monitor, measure, and maintain. Think about all of the places where the CX could go off the rails: A broken form on the website dissuades them from trying to connect with a brand; A support representative fails to respond in a timely fashion, leaving the user feeling helpless; The customer makes a purchase every month for two years, but has noticed a degradation in quality over time. This is why it’s so important for businesses to have a game plan from Day 1 — especially one that ensures a consistent delivery of products and services throughout the lifetime of a customer relationship. Any misstep in CX could cost a brand a customer’s business and loyalty. Digital Transformation (DX) DX refers to a technological evolution within a company. Although it’s not a term you commonly hear thrown around, it’s happening around us all the time. If you’ve ever made a digital shift within your own business (say, from one OS to another or from a manual process to one that’s automated), you know what far-reaching effects it can have. Your time, money, and sometimes even your clients can be impacted by the change if you don’t prepare for it in advance. Imagine what happens when it’s not just a sole business owner or freelancer who’s affected by a digital transformation....

Popular Design News of the Week: January 6, 2020 – January 12, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. Design Trends 2020: Outside the Box   What are the 10 UX Trends for 2020?   Flat UI and a Half   Designers React to the New PS5 Logo (and it’s not Pretty)   This Website Lets You Name a HEX Code   Notably – Create Markdown Content, Code Snippets and Text Notes   New Logo and Identity for Fisher-Price by Pentagram   2019: Projects of the Year   Design Resolutions   Figma’s Features for the Entire Design Process   Instagram Font Generator   The Next Decade of Design will Be About Fixing the Last Century of Excess   Using the “Flywheel Effect” in Product Design   Neumorphism will not Kill the Skeuomorphism Star   Toyota’s Creepy New ‘Prototype Town’ is a Real-life Westworld   The End of “Someone”   Fritch – Free Vintage Typeface   The Split Personality of Brutalist Web Development   All Design Conferences   Anatomy of a Logo: The Star Wars Logo Evolution   6 Category Page Design Examples   Color Stuck? Try the Color Palette Finding Technique Graphic Designers Love   7 UI Trends to Watch in 2020   Here’s the Typography of the Next Decade   Designers Need to Get Paid. Let’s Ban ‘Exposure’ Once and for all   Want more? No problem! Keep track of top design news from around the web with Webdesigner News. Source p img {display:inline-block; margin-right:10px;} .alignleft {float:left;} p.showcase {clear:both;} body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

15 Best Drupal Themes for All Website Niches

As a website developer and designer, it is essential to have a vast knowledge of all the niches of the industry. Almost every niche of the market requires a proper website to create their online presence and make it impactful today. Successful websites help create awareness as well as convert the visitors into clients for many companies. There are certain themes that are known as Drupal Themes. Drupal is a powerful CMS and is an alternative to using WordPress. Drupal themes can be used to create a variety of different websites. Using Drupal themes is ideal for any individual or company that is just starting out or in the experimental phase, to get a great website. There is a wide collection of both free and premium Drupal themes on the market today.   We’ve put together a roundup of 15 Drupal themes which we think are the best for any niche, and are a perfect place for you to start creating a website based on the Drupal framework. They are as follows: 1. Stability – Responsive Drupal 7 Ubercart Theme: Stability is an excellent Drupal Theme suitable for creating portfolios, creative agencies and websites as well. The design is clean and responsive that optimizes it for any screen size. The theme is modern and flexible to enable the user to customize this theme as per their liking. It comes with 8 predefined color schemes. However, the theme allows the user to choose a different color scheme altogether if they like. There are seven homepage layouts, premium slider, four portfolio layouts, four blog pages, contact page, coming soon page and more relevant inner pages. The entire theme has 50 pages. 2. Wunderkind – OnePage Parallax Drupal 7 Theme: Wunderkind is a great Drupal theme for people who have less content and want to create an essential website. The theme comes with an impressive parallax effect animation that would appeal to the audience. It has a powerful layout builder as well as many customization options that make the theme reflect the brand. It is an entirely responsive theme and comes with detailed documentation to ease the process of setting up the website in minutes. The theme works on Bootstrap 3.1 framework, has a clean and efficient code that in turns results in faster programming and speed performance. Moreover, the theme is responsive, which makes it optimized for all screen sizes and has been tested on specific...

5 Tasks to Jumpstart Your Freelance Design Business in the New Year

The start of a new year is a great time for freelance web designers to launch a business review. It’s an opportunity to take a look at where you’ve been, where you are and where you want to go. So …

The 22 best branding quotes to inspire you

Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why we’ve collected the best branding quotes from the most successful entrepreneurs and branding experts. Their branding advice can provide you with invaluable insights into the secrets of effective branding. Here are the best branding quotes of all time to inspire you and your brand: 1. Lisa Gansky
— A brand is a voice and a product is a souvenir. - Lisa Gansky Lisa Gansky is an American entrepreneur, writer and speaker. She was co-founder and CEO of Global Network Navigator and Ofoto. She is a thought leader on topics of innovation and entrepreneurship. Lisa Gansky, photo by Kris Krüg 2. Henry Ford
— You can’t build a reputation on what you are going to do. - Henry Ford Henry Ford, the founder of Ford Motor Company, was a business magnate, visionary and industrialist. His quotes and insights on entrepreneurship and branding are legendary. via thehenryford.org3. Warren Buffett
— It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. - Warren Buffett Warren Buffett, CEO of Berkshire Hathaway, is a business magnate and philanthropist. He is one of the world’s most successful investors. Warren Buffet via Markets Insider4. Jeff Bezos
— A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. - Jeff Bezos Entrepreneur and investor Jeff Bezos is the founder and CEO of Amazon, owner of The Washington Post and founder of space venture Blue Origin. He is one of the richest people in the world. Jeff Bezos via Alex Wong | Getty Images5. Elon Musk
— Brand is just a perception, and perception will match reality over time. - Elon Musk Tech entrepreneur, innovator and visionary Elon Musk is CEO of Tesla Motors and space exploration venture SpaceX. Elon Musk via The Verge6. David Brier
— David Brier via BKC If you don’t give...

Exciting New Tools for Designers, January 2020

We typically start the month with a roundup of new tools and resources for designers, but with the start of a new year (and new decade), we thought a roundup of things to help you get more organized would be appropriate. Some of these tools have been around for a while with features you might not be using. Other tools are on the new side and offer great functionality. How many of these tools are part of your kit? Which ones will you resolve to use this year? Here’s what you need to get organized this month and start 2020 off right. Dropbox Dropbox is one tool that’s hard to live without. Not only can you use it to manage files and share, you can also use it to run presentations directly with Zoom conferencing or in Slack. Free plans are enough to get started and upgraded plans provide greater storage capability for individuals or teams. Working from multiple locations with desktop sync and sharing client files are features that make this tool something I use every day. Feature you need to be using: Shared link expiration dates. When you share files via link, set an expiration date to ensure files aren’t hanging out with access indefinitely. Slack Slack is probably a tool that you are already using, but are you making the most of it? Channels, hashtags, and integrations are the key to ensuring that Slack works for you in the way you need it. Take the time to set these up for an efficient, and organized, workflow across multiple teams. Feature you need to be using: Sync Slack and your Google Calendar for real-time away statuses that work for you. Cloud Libraries We all work from a variety of locations—home, work, on desktops and laptops—so cloud-based libraries are a must. Save common files in a location that you can access from anywhere. Feature you need to be using: Adobe Creative Cloud comes with a place to save libraries, but you can save and connect library files from any cloud-based tool. Trello Trello is a free organization and collaboration tool for just about any project. Think of it as a giant project checklist that allows you (or other team members) to keep an eye on how anything from a website build to planning a trip. It works cross devices and isn’t hard to figure out. Feature you need to be using: Workflow automatons with due date commands and rule-based triggers to make tedious processes happen on their own. Google Keep Google Keep is the...

Number of Total Worldwide Registered Domains Updated: Feb 22 2020