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Web Design Trends – Predictions For 2020

Every year we see new web design trends emerge, and every year experts and pontificators alike come up with their predictions of what we will see. While some web designers and developers may choose to buck these trends or try …

The Latest Research for Web Designers, January 2020

One of the most powerful tools we have in web design is consumer and industry data. It’s like a gauge that tells us whether we’re still heading in the right direction or it’s time to change course and adopt a new strategy or approach. Unless you’re combing the web for the latest news and reports in the areas of design, marketing, and SEO, it’s easy to miss this pertinent data. So, in this roundup, I’m going to take care of that for you. Below you’ll find a recap of 5 recent news stories and reports that need to be on your radar. Comscore Reports on the State of Mobile Comscore’s annual State of Mobile report focuses on the growing usage of mobile devices to explore the web. According to the report, users around the globe spend roughly three-quarters or more of their digital time on mobile devices: Even if mobile apps are a key driver of this activity (which they are for certain business types like gaming and social), we know that consumers are glued to their phones more so than they are to their desktop computers. If you haven’t yet made mobile-first design a priority—especially by bridging the gap between the mobile web and mobile app with PWAs—2020 is the year to do it. Your users already have their smartphones nearby, so why not make your website a must-visit destination there, too? UX Tools Survey Gives Us a Look at the Software Designers Love UX Tools’ 2019 survey of web designers found an interesting trend when it comes to the toolboxes they use to build websites: Sketch is the clear frontrunner when it comes to tasks like: User flows; Wireframing; UI design; Prototyping; Design systems. But Figma isn’t too far behind in all these categories. The surveyed web designers also named it the tool they’re most excited to try and use in 2020. If you’ve been looking to experiment with new tools for your business, give this short survey a read as there is some really interesting software on the list (that’s not all owned by Sketch, Adobe, or InVision either). MDN Asks Web Developers to Express Their Top Frustrations The MDN Web DNA Report 2019 is a long read. Since most of it is geared towards web developers (who were surveyed for it), I’m going to zero in on the bit I think web designers may find relevant: When asked to rank what were the most frustrating “needs” of the web, web developers expressed a lot of anguish over cross-browser design and testing...

Popular Design News of the Week: January 13, 2020 – January 19, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. Why I Quit Using Google   This is the One Skill Designers Need to Develop Most in 2020   The Definitive Guide to Landing Pages   Goodbye, Clean Code   Netflix Rejects their New Layout in this A/B Test   UX Design Trends Retrospective 2019   SPELLL   Design System Checklist   The Complete List of Font Formats and their Use   Hand-Picked List of the Best WordPress Themes in Every Niche for 2020   HTML Attributes to Improve your Users’ Two Factor Authentication Experience   3 Illustration Trends that will Be Big in 2020   Back to Basics in Typography   Typo Puns – Series of Fun Typographic Joke Posters   20 Best Number Fonts for Displaying Stylish Numbers   How to Make Money as a Product Designer   UXTweak: Platform for UX Researchers and Designers   Welcome to Apple: A One-party State   Yell Launches New Salary Tool for Graphic Designers   17 Trends in Illustration and Graphic Design to Meet 2020   Everything You Think You Know About Minimalism is Wrong   KPI is an Imperative Tool for UX Designers   Calculate Colors, Share Palettes   Being a Solo Founder: Pros, Cons, Tips and Tricks   How to Write your CTAs to Fit your Campaign   Want more? No problem! Keep track of top design news from around the web with Webdesigner News. Source p img {display:inline-block; margin-right:10px;} .alignleft {float:left;} p.showcase {clear:both;} body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

Beautiful brand identity examples to inspire you

Crafting your brand identity takes time and thoughtful consideration of who you are and what you aim to share with the world. A great way to create your own unique identity is to look at other great brand identity examples for inspiration. Illustration by OrangeCrushAs you develop your brand identity by fleshing out your brand, take a look at the successful brand identities below and be inspired by how they use these identities to communicate who they are and what they do best. What is brand identity (and why do you need one?)
— Brand identity is a cohesive collection of branding elements that creates your company’s persona. Branding is the ways your company expresses that persona, like the images on its website or the color palette you choose for its logo. Your company’s brand identity is the collection of ways you express your company’s brand. Before you can build a brand identity, you need to have a clear vision of your brand. Ask yourself, “how do I want my customers to describe my company to their friends?”. Then take a look at other companies you’d describe in the same terms and see how they’re communicating their brands through design choices like color palettes and choice of social media platforms Individually, these are branding elements. Together, they’re a brand identity. Brand identity design by goopanic.Take McDonald’s, for example. Their brand is youthful, value-focused, playful and fun. McDonald’s is the safe choice, the please-everyone choice when you need to buy lunch for an office full of colleagues or a minivan full of cub scouts. That’s McDonald’s’ brand. The red and yellow color palette, the warm, welcoming golden arches, the “I’m lovin’ it!” tagline and the upbeat tone of all their commercials are branding elements. Together, these brand elements comprise McDonald’s brand identity, the image of McFlurries and budget-conscious convenience that comes to mind when you see McDonald’s logo. Your company needs a brand identity because it needs a way to communicate its brand to the world—and the designers who’ll be in charge of communicating that brand to the world. Don’t make people try to guess who you are and what you’re all about. Show them with a strong, cohesive brand identity. What makes up a brand identity?
— All the design elements we’ve discussed are ways to communicate brand identity. These branding elements include: Colors...

Top 15 Gardening and Landscaping WordPress Themes

With the ever-growing need of practicality along with aesthetic, there is a rising awareness amongst people about landscaping and gardening. As houses are getting bigger, so are the gardens – and eventually, the need for landscaping. This, in return, has increased the consciousness about techniques as well as services provided by businesses that are into this niche market. Though the most important thing to highlight while building your website is the services provided, the reassurance of quality through images, and customer satisfaction might be secondary to focus on. Here are a few easy to understand landscaping website templates and WordPress themes that essentially incorporate the above pointers while creating your website: 1. Greenova: Greenova is a modern, sophisticated and user-friendly landscaping WordPress theme. It comes with seven different mega-menu options in the header, each with a dynamic multi-page drop-down menu. The homepage flashes a reassuring slider that could essentially reinforce the brand’s anchor-line/moto. An amalgam of strong statistics and infographics right on the homepage, it also embodies testimonials and profiles of the dedicated team – to make sure the customers are in safe hands. Apart from that, the theme has about 27 inner pages, a descriptive text bubble to fit in every necessary information, a WPBakery Page Builder option that allows to drag and drop elements while building the website and several layout options for every section to choose from. 2. Gardner: Apart from being compliant on all the hand-held devices, Gardner is a landscaping WordPress theme with an elegant, modern and accessible user interface. With all the details visible on the top header menu of the website, it makes a statement about the brand on the homepage. The gallery showcases four distinct layouts to choose from – a hover-over animation prevalent on all images for a smooth transitional effect. With all the positive testimonials displayed on the homepage, a bank of engaging animations and infographics, this theme takes care of the assurance part. The key features also include cross-browser optimization wherein the website shall run exquisitely on any of the web browsers. 3. Etalon: Etalon is a multi-optional WordPress theme, which provides a wide array of built-in service-oriented themes depending upon market segments....

Can Best Practice Replace Design Research?

Heart-warming or not, co-creation with a client—the utopian ideal of shared vision—has its drawbacks. There are only so many times you can hear the words “brand strategy” before actually chewing your own face off. In the age of WordPress, Drupal and, dare I say it, Wix, it’s never been more tempting to pay lip-service to research and consultation. Instead of building a principles framework from scratch, why not roll out something from a template in a fraction of the time? Well, in fact, there probably are situations where a simple WordPress-type approach will work really well. The trick is knowing when. What Is “Best Practice” Anyway? Well, exactly. Even if you slept through design school, or didn’t go at all, you probably know the fundamentals already. And it’s true. If you stick to first principles, you won’t go far wrong. Here are some examples: Color and Contrast: 2-3 colors maximum, use contrast to highlight important elements; White Space: Use plenty of it, be consistent with proportions above and below; Layout: Symmetric Grid. Err…Always. Work ‘above the fold’; Typography: No more than 2-3 typefaces; Logo: Long, top left, always; Compexity vs Simplicity: Look for balance and visual interest; Visual Hierarchy: Use color, contrast, size and complexity to highlight important elements; Consistency: With all of the above, whatever you decide, be consistent; And so on… One size, though, doesn’t fit all. By bending and even breaking the rules sometimes, you’ll create designs that stand out and, more importantly, meet the real requirements of the brief. The One Unbreakable Rule It’s pretty hard to find a “Best Practice” that really works in every situation, but here’s one: No matter what you’re doing, make sure you know why you’re doing it. And, just in case you were wondering, “err…because it looks pretty?” and “because it’s easier than what I probably ought to do instead…” aren’t really reasons. There are clearly situations where a client—whatever they may think—is best served by a simple off-the-shelf approach. Particularly if their budget is more Scrooge than Soros. The thing is, you probably still need to go through a research process to find out whether that’s the case or not. When And How To Go Off Piste Before or just after accepting the job, you’ll likely need to do some research with the client. This process should focus on (you guessed it)...

5 skills you can learn to advance your design career

Want to advance your design career and make extra income as a designer? There’s no shortage of options today. You can pick up freelance gigs. Or join or start a remote design agency. Or do it the old-fashioned way by moving to a better-paid in-house position. No matter which route you choose, there’s one big thing that can boost that figure on your paycheck: a new, in-demand design skill. Here are five skills you should invest in as you move forward in your design career. Every skill on this list is already in high demand among employers and clients. That will help you make extra money in the long run and really take your career to a whole new level. 5 ways to make extra income and advance your career as a designer
— 1. UX copywriting skills UX writing is the practice of creating and incorporating copy (written text) during the design process, instead of doing so afterward. This builds a stronger connection between design and text, which can massively improve product development and minimize revisions. A great UX and microcopy example by TypelabWriting and design both go after the same mission: to provide a clear roadmap for users to accomplish a certain goal. Both writers and designers are responsible for imagining different user interactions and exploring all of the “what if” scenarios of their project. Before putting a word down, every writer considers whom they’re addressing, what they’re communicating and how their narrative will resonate. Digital designers have a similar thought process: they consider the different ways to visually convey a concept as simply as possible. The only difference is the toolkit: writers use words, while designers leverage visuals to jointly create a delightful digital experience for the user. Mastering both of these mediums can make you an in-demand specialist or a UX writer. PayPal, for example, has a great interplay between text and design during their onboarding process. New users are provided with a quick walkthrough that shows the key account menus and explains their purpose using conversational language. PayPal uses conversational language in tooltips to engage users via Really Good UXUX writing is an in-demand skill. And high demand often commands high pay. The average salary for in-house UX writers is $126,000. As a freelancer, you can extrapolate your own project/hourly rate from there. Alright, you got me: how...

What Is “Headless” WordPress?

There are plenty of reasons why WordPress is the most popular CMS on the planet. Chief among them are its general ease-of-use and flexibility. Both of these attributes are keys to the rise of the “headless” WordPress trend. That is, …

14 Steps to Creating the Perfect Illustration for Your Brand

Branding is an essential part of any marketing mix. A brand is creating an identity for your range of products.  By giving your products a brand name and a brand image, you give certain characteristics, definition, guidance, and path for the business to grow. It represents the emotional gut feeling a business wants the customer to feel when they interact with their products or services. Previously, branding used to be related to just a visual look or logos. However, with the progressive market, branding has become much more than that. There are many aspects of branding, and one such aspect is how a business can create the perfect brand illustration for their brand. Illustrations are something that earlier seemed to hold aesthetic and visual value. They were only looked like an element that would enhance the look and feel of a product. While they still hold this value, they have also started getting attention as a core element in branding. There have been various developments in Brand Illustration over the year, in both relevance and process. Below are the few considerations to be kept in mind, for Brand Illustrations 101- Creating the perfect Illustration for your brand: 1. Get to know the brand: Though this might seem obvious, it is the first and foremost essential practice before starting Brand Illustration. If the designer is unsure or unaware of what the brand stands for, they would not be able to create a relevant brand illustration that would be perceived by the audience or have any impact. When it comes to an understanding of the brand, designers have to have a more holistic approach rather than just understanding its visual identity. Any brand comes with a vision, a mission, the promise to the customers, and their target audience.  Good practices for getting this down is not to be shy and ask relevant questions to your client that would help you enhance your knowledge on the needed illustrations. Moreover, reading about ongoing trends, searching the web is also an excellent method to go about the same. 2. Don’t rush the Brand Illustration project: If you are planning on delivering a Brand Illustration that stands out for the brand and is closest to its brand image and characteristics, you can’t compromise on the time taken for the project. Finding folds and shortcuts would significantly reduce the efficiency of your brand illustration....

Number of Total Worldwide Registered Domains Updated: Feb 22 2020