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Popular Design News of the Week: May 20, 2019 – May 26, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. I Charged $18,000 for a Static HTML Page   A New Look for Google Search   Landing Page Inspiration   Designing for Code and Coding for Design   CSS Can do That?   Things I Wish I Knew Before I Started Web Development   Animation Handbook   Normalize CSS or CSS Reset?!   3 Reasons Why as a Digital Agency We Switched from Sketch to Figma   My Git Workflow   Meet the All-new Typography.com   BT Unveils New Logo After 3 Years of Work   Front-End Documentation, Style Guides and the Rise of MDX   The Browser Can Remember Edited Content   How to Get into Design Leadership   IFTTT Adds 13 New Services to its Catalog, but Removes 31 Others   Augmented Reality for Art   Random Colors   A Collection of Dev Checklists   An Ultimate Guide to Designing User-friendly Forms   Unraveling the JPEG   Talk: The Faker You Are, the More Successful You Can Be!   Microsoft’s Edge for Mac Browser Now Available in Preview   Watch Out for these Phrases Designed to Trap Freelancers   HTML Emails 101 for Web Developers   Want more? No problem! Keep track of top design news from around the web with Webdesigner News. Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

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The different types of digital marketing (and how to use them)

Digital marketing is a beast. Which channels should you be on? What do SEO and PPC really mean? What are the advantages and disadvantages of each of the different types of digital marketing? Where do you even start? Digital marketing is much more than just a website and a fun ‘viral’ video… Design by Spoon Lancer.To help you out, we’re looking at the top 10 types of digital marketing. Clearly, the lines are blurred between the various options, but at least you’ll have a kind of menu to choose from. When it comes to choosing, the usual questions will apply: WHY do you want to use digital marketing and WHO are you trying to reach with your marketing efforts? This will help you select the right formats and channels to achieve your objectives. Types of digital marketing
— Content marketing Search engine marketing Display Advertising Mobile Marketing Social Media Marketing Email Marketing Influencer Marketing Affiliate Marketing Video Marketing Audio Marketing Let’s take a look at the top 10 types of digital marketing, the pros and cons of each and a couple of next steps you can consider if you want to get started.
1. Content marketing Content marketing involves creating and distributing content—text, pictures, multimedia— that adds value for your audience, instead of just broadcasting an advertising message. If you’re in B2C (business to consumer), ‘content’ can mean social media posts, blog articles and fun videos; if you’re in B2B (business to business), it might be more white papers or reports, webinars and educational videos. The pros It’s free in the sense that it’s about attracting customers to you and your brand instead of paying to push your message out to a cold audience Content is incredibly versatile and can help you build your brand as you educate, entertain and inspire your audience; it’s what fuels all the other types of digital marketing, driving search engine optimization, social media, email, etc. The cons With everyone now waking up to the importance of content and pumping out blog posts, videos and whatever else, it’s a very cluttered space that makes it hard to stand out To be effective, you need to come up with consistent, high-quality content that meets the needs of your customers while also representing your brand and achieving your business objectives Content sits right at the heart of your entire digital marketing eco-...

33 delicious beverage and drinks logos that will quench your thirst

Drink choices are often part of our daily rituals—a morning coffee, a lunch time soda, maybe a replenishing kombucha, or a cold beer after work. Just think about how many drink logos we see every day. Yet, we don’t remember all of them—some stand out more than the rest. Having a creative and memorable logo is crucial for your brand. Successful logos for drinks and beverages connect with customers by telling their story and what makes them special. Here we’ve collected some thirst-quenching, eye-catching drinks logos to inspire you. What makes a good beverage logo?
— Just like food logos, beverage logos need to call out to our appetites. When creating a beverage logo, it’s important to emphasize alluring imagery and colors that draw us in. The images need to symbolize not just the contents but the flavors. Think delicate looking leafs for tea, coffee beans for coffee logos, juicy-looking fruit for juice, a coconut cut in half for coconut milk or beautiful grapes for wine logos. Beer logo design by RaveartAnd your logo needs to convey more than the contents of a drink. Colors that represent the fruit for juices may seem like a sure choice but it’s not enough. It’s crucial that your logo is an extension of your overall brand image and brand identity. When choosing a logo, it’s good to remember that the logo speaks on your behalf, so it must be contrived wisely, paying attention to every detail. Your logo has to be timeless and lasting. People build long-term relationships with their favorite beverages and wherever they see it the logo evokes feelings of familiarity. It has to be memorable and distinctive enough to claim its spot among other seemingly similar beverages. And it should be able to adapt to whatever changes your brand might want to take on over the years. Amazing ideas for beverage & drinks logos
— Organic & natural drinks logos As our awareness of what we eat and drink increases, so do our suspicions that everything’s filled with sugar and chemicals. Often our first clue as to whether a brand sells healthy and clean flavors come from the logo design. If you’d like your brand to be known as organic, ingredient forward and transparent, then you’re going to want to opt for either a natural monochrome scheme or a few fresh colors that seem to come from a garden. Including realistic produce images works well for these brands and so do...

The Top SEO Plugins for WordPress in 2019

For websites running on WordPress, there’s a myriad of plugins that can ramp up their SEO ranking and enhance organic traffic. But with more than 50,000 WordPress plugins available in the official directory, it becomes quite daunting to choose the most suitable plugin for managing your SEO. Today, we‘re going to look at the top three plugin options, and explain why they’re essential to boosting your SERPs. 1. Yoast SEO One of the most popular WordPress plugins is Yoast SEO. It has gained immense popularity owing to its huge range of features that allow the user to optimize their site for both search engine bots and humans as well. Yoast SEO is so popular because it is easy to use, and gives you control over the optimization and readability of your content. As a result, you don’t have to write for Google, or any other search engine, you can just write for humans and still end up with content that ranks better. Yoast SEO’s main features include: Submit an XML sitemap to help Google and Bing index your site; Set the focus keyword for your content; Edit the snippet of text that is displayed on search results alongside your title; Shows you how to optimize your site by providing suggestions; Adds canonical tags to ensure there’s no duplication of content; Allows you to control breadcrumbs on your site; Allows multiple focus keywords; Monitor the number of inbound and outbound links; Integration with the Google Search Console; A readability score to help you improve your content. There is also a premium version of Yoast, predictably named Yoast SEO Premium, available for $89 per month. It’s expensive, but includes features that benefit video SEO and WooCommerce SEO, so if you’re running a profitable ecommerce business it’s worth considering. 2. Google XML Sitemap An XML sitemap helps search engines index your website, by listing the URLs of all of your content, as well as their likelihood to need indexing. Google XML Sitemap generates this important file for you. The main benefit of Google XML Sitemap is that you can update your file regularly, which is important if you have lots of fresh content to add frequently. It also ensures that you don’t make any mistakes, which could damage your ranking. Google XML Sitemap has been around for almost a decade, and is one of the most widely installed plugins. Once installed, it can take care of all of the work for you....

5 Ways Software Teams are Producing Better Apps Faster than Ever

Companies across the US face high app costs and development lifecycles, according to an article published on ITProPortal.com. Companies that want to launch their own app also face a shortage of coders and time. Traditional app development can take six months to a year and cost hundreds of thousands of dollars. Now, however, innovative techniques and tools empower business owners to solve customer pain points and level the competitive playing field. The Zenith Mobile Advertising Forecasts predicted that 66% of the population in developed countries would own a smartphone by the end of 2018. With the success of consumer apps, many companies want to extend their web offerings to mobile users. The following are five ways that software teams are producing better apps faster than ever. Method 1. Low Code Development Low code development is a way to design and develop software applications with minimal manual coding.  This development makes app creation easier by eliminating traditional methods which historically have included hand-writing code, a series of quality tests, and then final review and publications.  Low-code speeds up this process by allowing for fast, visual modeling using a graphic interface. Low-code is increasingly allowing non-technical workers to create business applications, allowing developers to spend time on larger projects. Appian, for instance, allows both coders and non-developers with a new way to build software. Rather than writing raw code, a project is kicked off by creating a visual flowchart. Then, using drag-and-drop elements, anyone can build a customized for the business needs. Low-code is growing increasingly relevant as companies build applications that must work across a range of devices. Method 2. DevOps Automation DevOps is the next evolution of agile project management. The methodology harmonizes the function of development and operations business units. Using DevOps automation, coders can deploy builds faster while producing apps with equal or higher quality compared to using previous methods. DevOps automation does not replace humans but enhances coders’ ability to deliver applications. For instance, the JFrog platform is a full lifecycle DevOps platform that integrates with Docker Registries. Using JFrog Artifacts, programmers can set up a fully automated Docker pipeline. Even though available DevOps technologies can...

It’s Time to Talk About Testimonials

Word-of-mouth marketing is one of the best ways to get new business — and high-quality business at that. But unless you’re focused on a very small space where everyone knows each other, it can be hard to get your clients to refer you to others on their own. That’s why you need to be willing to ask clients for testimonials and online reviews. Look, consumers are smart. They know that anyone can build a website for their business and claim that they’re the best in their space. “We build websites that get you results” isn’t going to mean anything to prospective clients unless you have proof of those results. That’s where client testimonials and reviews come into play. You’re going to let the words of former clients and proof of their satisfaction and results speak on your behalf. How to Ask Clients for Testimonials and Reviews As a web designer, it would greatly benefit you to collect as many client testimonials as you can for your website. And, beyond that, to start encouraging clients to leave positive reviews for you on Google. Think about it like this: consumers need to read about 10 online reviews before they can trust a business Prospective clients are taking a big risk when they hire a designer to build their website. If they don’t know you, have never heard of your business, and don’t know anyone who’s used your services, how can they trust that you’ll design a great website for them? Bright Local conducted a Local Consumer Review Survey a couple years back and found that consumers need to read about 10 online reviews before they can trust a business. That’s because client reviews and testimonials are valuable. They give prospective clients a sense for what it’s like to work with you and what they can realistically expect to get out of the relationship. For example, you can see here the level of detail included in this testimonial for BA Creative: Then, you have to think about what happens when reviews come into a channel like Google and are assigned a star rating. That could be really great for standing out in search results amongst the competition. For instance, here is a search I did for “web designer London”: Above the organic search results is this map snippet that highlights the most popular and well-reviewed results that match the search. Imagine what that would do for your business’s visibility. That said, you can’t just expect former...

6 Popular Page Builders for WordPress in 2019

WordPress is without a doubt one of the easiest and yet most customizable site-building platforms available. It brings the difficulty of creating a website down for beginners, while also not chaining down expert designers and developers. But what if you want to customize your website with your own special touch? Making a theme isn’t exactly easy. Thanks to WordPress page builders, anyone can easily customize their website with tons of design options and functionality. Both individuals creating a personal site and new designers breaking into WordPress site building should try out these six great page builders. Semplice Built by designers for designers, Semplice is a feature-rich portfolio page builder optimized for the needs of professional artists. Everyone from agencies down to individual designers can use this platform; the Single, Studio, and Business plans are priced just right. And you only need to pay once! Semplace uses a dynamic layout builder rather than sticking you with repetitive templates. Drag and drop to create your responsive website, use the blocks feature on Studio+ plans, and create stunning full screen designs for your work. If you need a designer-focused tool, Semplice is the way to go. Elementor With two million users, Elementor is one of the most popular page builders, and you can see why. Built just for professionals, Elementor offers a simple yet powerful page builder that integrates seamlessly with almost any theme. With 80+ design elements from simple image widgets to buttons and forms, everything you need is there. You can also use it for free! But pay a per-year fee for the advanced plans, and you’ll get more widgets, WooCommerce integration, and a theme builder just for designers. Divi Builder Do you feel overwhelmed with most page builders? Divi is made for simplicity. It’s super easy to learn its drag-and-drop system. But as you grow, you’ll find that this builder is more powerful than it seems. 46 content modules let you easily insert sliders, menus, forms, portfolios, and other helpful widgets. Pay per-year or a one-time fee; no crucial features locked behind pricey paywalls. And designers can use Elegant Themes and Divi to build client websites! Beaver Builder Beaver Builder was made for both users and professionals, with some special features for WordPress designers. The front-end editor is easy to use and allows you...

42 animated logos that will inspire your brand to get moving

Animated logos are on the rise, and it’s no surprise. Our eyes gravitate towards things that move: ocean waves, blazing fires and computer screens. That same eye-catching magic has recently surfaced in logo design. Here are some inspiring logos that spin, bounce, fold, warp, transform and more. Check out these 42 amazing animated logos: 1. LUX
— For investment company Lux Capital one thing is clear: make money. Design studio Mucho plays with the idea of addition, multiplication and profit by rotating the “X” in Lux. Additionally, after the “X” rotates, it rises upwards and to the right, another nod to the idea of profit. Lux by Mucho2. Giant Owl
— The Giant Owl logo takes a different approach to rotation. The circular forms start by rotating like a film reel, then they blink like owl eyes. This is the practicality of animation; we wouldn’t necessarily understand what those shapes were without the movement. The animation opens up doors to logo design concepts that wouldn’t succeed with static art. Giant Owl by Alphabetical3. Terri Timely
— Terri Timely is a duo of directors that specialize in quirky and comedic short films. Their logo uses animated rotation to add character and personality to the logo design. All of the elements of the clock spin in a silly and rapid manner. The rotation takes a logo that is quite modest and turns it into something fun and playful. Terri Timely by Bedow4. Talawa
— The triple-reveal of the Talawa logo gives it rhythm and energy. Designer Spay says the design’s “color, typography and imagery enhance the company’s bold spirit and positive outlook.” Talawa by Spy5. 500px
— Photography network 500px rebranded with this bold and playful animated logo that “evokes a fingerprint with animation that echoes the turn of a camera lens.” 500px by William Kesling6. Zoom
— This animated logo for Zoom uses rotation and map iconography to represent travel destinations around the world. By Maryia Dziadziulia Check your inbox We've just sent you your free logo ebook. Want to learn how to create the perfect logo for your brand? Get the free logo ebook! Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Zionks! Looks like something went wrong...

36 amazing travel logos that take you on an adventure

Traveling is awesome. You’ll be searching for hours to find somebody who says they don’t like to travel and even longer to find someone who doesn’t have a dream destination—or five—on their bucket list. Effective travel logo design taps into humanity’s collective love of travel and uses it to sell adventures. Whether you’re a travel blogger or you need a travel agency logo, having a stunning travel logo will inspire adventurers to go ahead and book that flight. Here we collected some amazing travel logos to inspire you. What makes a good travel logo?
— When you think of a travel brand, you probably think of a travel website, hotel or a travel group. Maybe you think of a travel agency or booking website. But the travel industry is way bigger than that. It’s transportation companies, cool experiences, travel blogs, apps that make booking flights and finding lodging quick and easy and pet and child-sitting services that give parents the peace of mind to take some time to themselves to explore. Travel logo design by SkillineThink about the value these kinds of companies deliver. They all, in some way, help us live out our desire to explore the world. Effective logos in this industry inspire wanderlust by being imaginative and fun. After all, even the most boring business trip is at least a little bit fun. Travel companies can make their industry clear by using travel imagery in their logos, like airplanes and suitcases. But they don’t have to stick to these kinds of images. Because the travel industry is a fun, creative, leisure industry, prospective clients don’t need to be explicitly told what to expect from your brand like they might in another industry, like home improvement or legal representation. They’re already flying high in their imaginations, and you’re just providing the bridge their dreams can cross into reality. Whimsical, abstract and witty logos work great for travel brands, as do logos that aren’t afraid to get extreme, funny and weird. Inspiring ideas for travel logos
— Nostalgic vintage travel logos Vintage-inspired logos are a popular choice for all kinds of companies. For brands in the travel space, a vintage logo typically means one that throws it back to the glamorous art deco travel posters of the 1920s and 30s. When it doesn’t, it might be a throwback to the Golden Age of Flying, the 1950s through the 1980s. Or it might get...

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