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Popular Design News of the Week: January 20, 2020 – January 26, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. Nototo – A Virtual Memory Palace of your Notes   Startup Colors – Killer Color Combos for your Internet Startup   The New Landing Page is to Have no Landing Page at all   Futuristic Patterns in Graphic Design   65 Best Creative Instagram Accounts for Design Inspiration   Improve your Sign-Up Form with Off-White Text Fields   PHP in 2020   OpenStudio – All-In-One Business Management Software   The Burnout List   My Favorite UX Research Mistake   My Personal Website – From Zero to Hero in 5 Years   The Illustrated Encyclopedia of Sleeping Positions on a Plane   UX Design Process: A Simple (but Complete) Guide   Google Releases 3 New Experimental Apps to Help Cut Down your Phone Usage   7 Requirements of a Holistic Design System   Isotope · Filter and Sort Magical Layouts   Movie Poster — Figma Plugin   10 Practical Principles for Designing Better Experiences   An ‘Ultimate Guide’ to ‘Tab Hoarding’   Why Design Systems Fail and How to Make Them Work in 2020   How to Design Emails that People will Actually Read   How to Build a Design System in Abstract   LinkedIn for Freelancers and Small Business Owners   Radiohead Launches Digital ‘public Library’ of the Band’s Archive   How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study   Want more? No problem! Keep track of top design news from around the web with Webdesigner News. Source p img {display:inline-block; margin-right:10px;} .alignleft {float:left;} p.showcase {clear:both;} body#browserfriendly p, body#podcast p, div#emailbody p{margin:0;}

10 Best WordPress Plugins for Digital Marketing

Currently somewhere in the region of 34% of websites are built with WordPress, it’s the most utilized CMS (Content Management System) in the world. Part of that popularity stems from its underlying technologies—PHP and MySQL—which allows for dynamic content in posts, but also enables a rich ecosystem of plugins. One of the trickiest aspects of launching a website is its digital marketing, and so naturally there are a plethora of WordPress plugins that aim to take care of this for you, from a simple helping hand, all the way to full automation. Today we’re going to roundup the 10 best WordPress plugins for digital marketing. 1. Hustle Hustle is an excellent WordPress plugin for digital marketing. It includes a wide range of features aimed at boosting site visitors and audience. Also, some of its features are designed to make your site as aesthetically appealing as possible. Hustle comes with a set of widgets, slides, pop-ups, and shortcodes among others, This allows users to set up targeted ad campaigns and expand audience reach to generate more leads. Furthermore, the plugin provides an avenue for swift social media sharing; digital marketers can easily share their sponsored posts (or ad posts) on notable social media platforms to generate leads and facilitate client conversion. 2. ThirstyAffiliates ThirstyAffiliates is another essential plugin for digital marketing, and it’s a perfect tool for affiliate marketers. It serves as an extension for monitoring clicks on WP platforms. Put aptly, the plugin enables you to keep track of visitors on a WordPress site. ThirstyAffiliates is mainly known for its link management functions, as well as its redirects and uncloaking features. These typically make your site marketable, attracting affiliate marketers and bloggers alike. 3. WooCommerce MailChimp Did you know that you can integrate MailChimp with WooCommerce? WooCommerce MailChimp makes this possible. With this integrated plugin, you can easily optimize MailChimp for your online store. The plugin allows you to set up MailChimp subscriptions for your clients, you can streamline your workflow and send those digital marketing campaigns to your customers without hassles. Also, you are provided with the opportunity to network or connect with interest groups and like minds, via the plugin’s “opt-in” options. 4. Click To Tweet Click To Tweet is another interesting...

11 Steps to Creating the Perfect Website Color Scheme

Humans are visually driven. The visual stimuli guide us in almost everything that we do. Successful brands across the world have a strong association of a distinct colour scheme in their brand identity. Hence, establishing a solid brand identity is highly essential for any business. It is a vital component in building trust and developing the comfort level with the consumers. It is also critical in the creation of the brand advocates in the target audience. Speaking of the brand, one of the most crucial elements is its logo. The colour scheme must be aligned with the brand and the logo, as it aides in consumers’ understanding of your business. It is also something which has to be in absolute alignment and synchronization, as it is associated with the brand identity. Over 90% of the snap purchase decisions are based on the colour schemes and its perception. Opting for the right website color scheme is very crucial for creating a lasting impression. After all, according to the research, colour increases brand recognition by almost 80%. When developing and designing a website, it is imperative to consider the selection of colors carefully, as different colors send different messages to the consumers. Here’s how to crack this and get the perfect colour scheme. 1. Understanding Color Psychology: You need to familiarize yourself with the colour psychology before attempting to compile the colour palette. Each and every colour resonates with the people in a different way. Different colours invoke mixed emotions in the people. However, this can vary depending upon the demographics. Based on the product, analyze the target audience- the personality and emotions. Ask yourself the question, that what is it you wish to invoke among the target audience. Accordingly, choose the best suited primary colour for your website colour scheme. For example, if the brand is related to finances, it is best to opt for the colour Blue, as it translates into trust and dependability. Similarly, if you are dealing with a brand which is an organic food company, the colour Green would be the best- as it is associated with health and nature. 2. Go Safe with Sector Knowledge: Understand the sector and the niche of the client. Colour Psychology is critical to the brand and its identity. Each colour and shade has a different psychological impact on the minds of the consumers. Various...

Analyzing the 2020 presidential candidates’ logos and branding

To reach the right audience, each 2020 presidential candidate’s logo and branding needs to convey their individual message. Why? Because politicians depend on the same branding and graphic design techniques that businesses do. Great branding can play a decisive role in convincing voters and telling a persuasive, engaging story through logos, typography, color and content. So what’s at work in the US presidential candidates’ logos and branding of the 2020 election cycle? With the widest range of different platforms and ideas among Democratic primary contenders (not to mention they’re competing against one of the most controversial incumbent presidents in history)… a lot is happening. Illustration by OrangeCrushHere’s our detailed analysis of the top presidential candidates’ branding for 2020—from their logos to their personality to their visual style. The Candidates: Joe Biden
Bernie Sanders
Elizabeth Warren
Pete Buttigieg
Michael Bloomberg
Amy Klobuchar
Andrew Yang
Tom Steyer
Donald Trump
Joe Biden
— Brand colors: Vibrant red and white, dark and light blues
Typography: Bold and blocky, sans serif
Voice: Hallmark-esque inspirational
Slogan: “Our best days still lie ahead.” Want a return to old politics? Call Joe! Want a middle-of-the-road unifier? Call Joe! Want a candidate whose branding plays it safe and takes no chances? Call Joe! Joe Biden, career politician and former Vice President, brands himself as the “candidate next door.” It’s in his very name: “Joe,” not “Joseph” or even “Biden.” He prefers to go by his nickname intentionally, as evidenced by his website tabs “Joe’s Story” and “Joe’s Vision,” a strategy also favored by Mike, Pete, Bernie and Tom. His down-to-earth style is what made him so popular in the Obama era (though his critics are quick to point out that this is no longer the Obama era). He’s a people’s president, a guy you could have a beer with. Via joebiden.comHis visual style is traditionally political, using the color scheme of the American flag, a design that’s echoed without subtlety in his logo. No muted colors, though. Bold reds and whites complimented by both light and dark blues show strength and fearlessness. The typography, too, goes straight down the middle with sturdy and straight fonts that are softened without the serifs. The voice of his campaign brand is optimistic and...

Web Design & Development Conferences to Attend in 2020

How to hire a photographer for your brand

Hiring a photographer can be challenging: on one hand there are so many photographers to choose from, but on the other it can be difficult to find someone who does exactly what you need. I’m here to help you make an informed decision and avoid any potential pitfalls by hiring the wrong type of photographer for you. I have chosen not to focus upon the technical aspects of photography—such as the camera settings the photographer uses, or the equipment and type of cameras they have—for two reasons: 1. If you do your homework and work with a reputable photographer, this should never be an issue. 2. Camera settings and types are among the least important factors when choosing a photographer. Illustration by OrangeCrushHere’s everything you need to know about hiring a photographer for your brand. Finding a photographer
— Understanding photographer specialties Before you can start your search to find a photographer, you need to understand your own needs so you can find someone who specializes in the type of photography you’re looking for. Logo design by ultrastjarnaMany photographers specialize not only in a particular type of photography—e.g. portrait photographer or product photographer—but also go further and specialize in working with a particular type of product or client. Common types of photographer specialties: Event photographers take photos of events (like your conference or party). Some common sub-specialties include: wedding photographer, concert photographer, behind-the-scenes movie or theater photographer. Product photographers take pictures of objects, usually for companies that are trying to sell them. They can further specialize by type of product (e.g. food, glass, clothing) Portrait photographers take photos of people. Specialities include headshots, family photos, baby or maternity portraits, and graduating senior portraits. Documentary photographers or photojournalists take photos of historical or newsworthy events. Scientific photographers assist scientists by taking photos that aid their research. Nature photographers shoot outdoors. They can specialize in landscapes and/or wildlife. Architecture photographers take photos of buildings. Editorial photographers shoot posed images for publications. This can be anything from glamorous fashion shoots to portraits that tell a story. Sports photographers shoot sports. Advertising photographers...

How this British entrepreneur is shaking up the spirits industry with CBD

Everyday, our designers bring to life the brands (and dreams) of founders from all over the world. Anyone who’s started a business knows the rush of seeing their logo and branding—something that once was just an idea—in real life for the very first time. It’s a really special moment that we’re lucky enough to see on a daily basis. Welcome to #99designed, where we’re sharing some of these amazing stories on our blog and Instagram.  Introducing MUHU
— After traveling overseas to India for the first time, London-based entrepreneur Sally Wynter sought to capture the sense of freedom and exploration she experienced in a bottle. The result was MUHU, a line of CBD-infused gin that incorporates flavors and ingredients from around the world. There is a sense of mystery to MUHU because of the infusions. People are curious to know what the effect of CBD is in a drink, so it’s just like jumping on that plane and going on a journey. - Sally Wynter MUHU may be one of the first CBD gins on the market, but what makes it truly stand out is its alignment with travel, spontaneity and well-being. Read on to learn how 99designs client Sally is shaking up the alcohol sector and building a holistic lifestyle brand around these unique values. MUHU flyer design by shwin Creating a one-of-a-kind flavor profile
— Being a proud Brit, Sally Wynter knows gin (as she points out, there’s not a village in the U.K. that doesn’t have a gin named after it!). However, she realized what was missing from the gin market was both experimentation and health-consciousness. So Sally set out to create a line of infused spirits that offered something extra to the drinking experience while ditching the ingredients you don’t actually want in your gin, such as sugar, artificial colorings and sweeteners. CBD oil turned out to be Sally’s magic ingredient. CBD has skyrocketed in popularity in recent years, going from a niche, controversial substance to a mainstream ingredient found in everything from body lotion to pet products. The New York Times went so far as to call it a “cure for the 21st century itself.” I see [MUHU] as a challenger brand that’s shaking up the alcohol sector, where brands lack imagination and have failed to innovate. - Sally Wynter...

What Does 5G Mean for Web Designers?

However, 5G isn’t just set to have an impact on mobile browsing. Changes in mobile connectivity will have an impact on web design too. As a web designer, it’s up to you to consider how the latest connectivity tools will impact the way users browse the web. Additionally, you may find that you have more space to explore the advantages of using larger content (like 4K video) within a client’s website. Here’s how you can prepare for the fifth generation of mobile browsing. 5G: What’s All The Excitement About? Before you can understand how 5G is going to transform your web design process, you’ll need to gain a better understanding of the technology overall. 5G is the fifth generation of mobile technology. It promises faster data upload and download speeds, more stable connections, and wider coverage overall. Compared to 4G, 5G can deliver speeds 10 to 20 times faster in real-world conditions. That means that users can load pages and files in a fraction of a second. 5G was created to handle the growing volume of data in the current environment. As video and music streaming increases, existing spectrum bands are increasingly congested. People are struggling to get the connectivity that they need. With 5G, we can create a more efficient mobile internet. 5G isn’t just about speed though. One of the biggest benefits of this new technology is the fact that it can offer dramatically reduced latency. In other words, there’s minimal time delay between a website sending information to a phone, and that data arriving where it needs to be. That’s even true for a site like this that’s full of rich content. It’s the lack of latency that could potentially transform each web design strategy through incredible user flow. What Does 5G Mean for Website Design? So, how will 5G impact the way that you design client websites? The most obvious changes come from the increased data transfer speeds (lower latency). When you don’t have to worry about lag on a website disrupting the user experience, you can experiment with a lot more content. Introducing complex visual elements to your site becomes simpler. We’re not just talking about image-heavy sites either, things like that already exist. Designers often use 4G image optimization technology like IMGIX to ensure that those websites work well on a smartphone and other mobile devices. Alternatively, 5G’s capabilities will see websites...

15 Color Scheme Generators To Use in 2020

With website design being specific and comprehensive these days, selecting a color scheme becomes almost as important as the content itself. Coming up with a palette that is not only creative and professional but also unique can sometimes be a very time-consuming task. To ease out this problematic aspect, there are multiple color scheme generators available online for free which can help you find color palettes based on trends and color schemes that can prove to bring an edge to your website. They also include hex (colour) codes that make the colours easier to identify while designing the website. To start with, here are some tips that can help you pick a strong colour palette: 1: Different types of Color Palettes There are four ways to determine and choose a set of colours: Monochrome: As the name suggests, a monochromatic scheme focuses on different shades and tints of a single colour. Website designers most commonly use this tool as it overrides the possibility of a visual break while scrolling through the website. Analogous: This color scheme refers to any three or five colours that are adjacent on the colour wheel. So necessarily, when you pick a primary colour, the ones on either side of it will make for the color scheme. Complementary: Much like the analogous color scheme, this type focuses on the opposite colours on the colour wheel. If you pick a primary colour, the one directly opposite shall comprise for the color scheme. This type necessarily gives a more contrasting effect that others. Triadic: This color scheme includes a triangle of three primary colours on the color scheme. This palette is the best one to bring out a visual contrast on your webpage. 2: Consider a Color Psychology Necessarily, colours are known to evoke certain emotions in the mind of the viewer. For example, yellow is known to evoke joy, happiness and energy. That is why most of the food and work-out websites use the colour yellow – to make it pop with energy! 3: Using Color Trends It is an absolute want-want to consider colour trends before selecting a palette for your website. Especially when your design feels a new brand or a start-up, it is affirmative to look at the dynamic world of colour trends to appeal to a broader audience. You can choose from a variety of patterns like the flat colour trend, the metro colours and many more like these. 4: Real Photo...

Number of Total Worldwide Registered Domains Updated: Feb 22 2020