12 Inspirational Examples of Minimal Web Design

Considering that the current philosophy of UI design is “less is more,” the expected rise in popularity of minimalism has reached an all-time high amongst web designers, especially in the last couple of years. But, perhaps unknowingly, its appeal to users has also grown. The principles of minimalism in web design are that a website (and other mediums as well) should be stripped down to their bare bones, while carefully making use of whitespace and improving readability with clearer typography. When implemented correctly, the result will allow users to focus on what’s truly important without being distracted by non-essential elements. Your Web Designer Toolbox
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DOWNLOAD NOW While this may sound easy, it can be difficult deciding what the truly important elements are and what’s little more than decoration. It can also be risky. Accidentally removing a seemingly innocuous element could be deemed critical by the user and could result in the wrong message (or worse, no message at all) being delivered to your target audience. Source: Rotate° If you think about the logistics, it makes sense that minimalism appeals to users: the less fluff on the site, the less you have to think about. When there are just a few links or blocks of text, and the point of interest is directly in front of you, you can let your mind rest for a bit – relax, and the website will spoon feed you just what you need. This collection features fifteen websites that have been designed using the minimalistic principles mentioned above. Some of the sites have also been influenced by many of the popular web design trends we have seen over that past year or so, like flat design, yet still retain a look and feel that can only be described as minimal. Here are the beautifully designed sites: Source: McKennaJones.co.uk Source: Ballet BC Source: Cropmark Source: Inside Discovery Source: GSArora Source: Seedlip Source: We Ain’t Plastic Source: Tim Brack Source: Hatch Inc. Source: The Nero Design Source: Elastique Finshed Minimalism isn’t the miracle solution that you can slap on every single project. There’s a time and place for everything; the time is now, but you need to carefully decide the place.

3 Essential Design Trends, February 2019

This month, we are looking and some rather obvious visual trends in web design. While some trends are rooted more in the user experience or cool JavaScript, others are purely aesthetic. That’s what you’ll see on the list this month. From color to shapes to a style of photography, here’s a look at what’s trending this month. Black and White Black and white design patterns are timeless and classic. They have a feeling of sophistication that can work with projects of all kinds. And while most people immediately think “black and white” photos, black and white patterns can extend to other elements in a website design as well – navigation, typography, video, etc. The neat thing about black and white website designs is that unlike print, where black and white was the common standard for newspapers, books and magazines for a long time (and still to some degree today), it stands out because of the lack of color. The richness of black and white on a screen allows for depth of visuals as well. Each of the examples below uses this color – or lack thereof – to help bring attention and focus to the messaging on the websites. Black and white in these examples also creates a certain emotional feel for the user. When planning a black and white design, you can go all in with no other color at all or pick an accent color, such as American Documentary, to help drive eyes to focal points or calls to action on the screen. There’s no right or wrong choice here. The decision to use color (or not) in a black and white design pattern is based on what you want users to accomplish with the design and the experience they should take away from it. If you clock through each of the examples below, you can see how each uses a different technique to create engagement: Igor Starodub: Video Eum Ray: Glitchy animation American Documentary: Color accents Circles Designing with circles is not new. The “perfect” shape is pleasing to the eye and is even part of Google’s Material Design standards – you’ve surely noticed all those round buttons. When it comes to using circles in website design projects, it’s important to think about the meaning of this shape. It can add an extra layer of content to your design. Gold Kant uses circles in a photo. It’s a little less in your face than as a UI element, but the aura of harmony and energy is there. Google’s Game of the Year uses on-brand circles to...

Popular Design News of the Week: January 28, 2019 – February 3, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week. Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news. Google Takes its First Steps Toward Killing the URL   Palettte App   24 Expert Opinions on UI Design Trends 2019   I Am not a Real Programmer   Zara’s New Logo May Be the Future of Branding, Love it or Hate it   How UX Design Builds Trust and Loyalty for Your Website   The Worst Career Advice I Ever Received   The Digital Handbook for Agency People   CSS Position Sticky – How it Really Works!   Best of UX Design Case Studies 2018   SocialSizes.io – Image and Video Sizes for Social Media   Benefits and Pitfalls of Being a Freelance Designer   CSSans Pro — the Colourful, Sassy, CSS Font   Fonts Used to Catch a Fraudster   5 Ways to Keep your WordPress Site Safe   We Value your Privacy Now, but Maybe not Later   Smartphone Design Hasn’t Evolved in a Decade; that’s About to Change   Conversational AI is the Skeuomorphism of VUI   Design Patterns for Mental Health   The Bias of Colour   The Problem with Power Users   An In-depth Look at Ethics in Design   Why this Stylized Filter is all Over your Instagram Feed   The Women Running for President are Breaking the Rules of Branding   A Novel Approach to Onboarding   Want more? No problem! Keep track of top design news from around the web with Webdesigner News. Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

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5 tips on how to create a fruitful relationship between agencies and freelancers

When I was working for an advertising agency in Mauritius called Circus Advertising, the Art Director from Ogilvy in the Middle East came to our office and delivered an inspirational speech. He said something that has stuck with me over all these years. Photo by A L L E F . V I N I C I U S Δ on UnsplashProjecting his presentation on the wall, he showed an image of a knife and a sharpener. He said that the agency is the knife and the customer is the sharpener; the interaction between the two is what creates magic. I think the same analogy can apply between the agency and the freelancer. The agency knows the client, and the client has briefed the agency on the project. Therefore, the agency takes the interim role of being the sharpener. The agency then uses the freelancer to bring their creative freedom to produce out-of-the-box, innovative artwork. In this instance, the freelancer becomes the knife. While collaborations between agencies and freelancers can create magic, it’s inevitable that friction can also occur. The question is then: how do you get the partnership to work frictionlessly? Today, I work as the content marketing manager at Mynewsdesk. I’ve ordered numerous projects from agencies and freelancers. And although this little anecdote of the knife and sharpener was 14 years ago, I find it to be still relevant. Below are my takeaways on how to create a fruitful relationship between agencies and freelancers. 1. Sit in on client meetings
— The freelancer’s responsibility is to be cutting-edge and push the limits of creativity. However, the agency’s responsibility is to refine those ideas and align them with the client’s expectations and what resonates best with the client’s customers. After all, the agency should be in a position to understand their client’s customers best. Lesson no. 1—So however creative you would like to be, remember that the agency knows their client’s customers more than you do. Take their feedback seriously and listen attentively. If you are a freelancer working for an agency, ask to sit in on meetings to get a better understanding of their client’s consumer markets. 2. Insist that you get briefed correctly — We mentioned the agency’s responsibility is to align your design concepts with the client’s expectations and target audience. However brilliant your design concepts may be, the quality doesn’t matter if the designs are...

Typography Ideas – Inspiration From 17 Fonts

Typographers have been playing with typographic puzzle pieces for a long time now. They have a lot of eccentric and entertaining options at their disposal. Let us start by looking at different typographic options and typographers approach to creating a typeface. Read on if you are interested in learning different type styles, their qualities, and type transformations. This article doesn’t give you a tutorial on typography basics like kerning, spacing, rhythm etc. Instead, it focuses on the many practical techniques to help evolve your typographic style. Each section showcases the work of a typographic designer with the project description and imagery. It includes the work of some of the master designers in the field. Champion Gothic This typeface is derived from a wood type. It has a 90’s feel to it and is able to stand on its own. Many of the weights are direct translations from the wood typefaces. Champion is not a typeface you should use if want your design to look prim and proper. As it is derived from a wood typeface, the look and feel of it is more naturalistic. Use it only if you want your design to look hand-crafted and be ready to embrace all of its imperfections. Apercu Apercu is a grotesque sans-serif typeface that gained immense popularity in 2010. It exhibits facets of geometric and grotesque characteristics. This typeface looks great when paired with bright colors and illustrations. Despite its malnourished appearance, it works across a variety of display situations. It is a low contrast typeface but has some character to it. Maelstrom Maelstrom is designed by Kris Sowersby. It is a reverse stress typeface, with thick strokes and delicate hairline in the middle. The extreme thick to thin contrast sets it apart and widely used in punk/brutalist aesthetics. Ogg Ogg has thin hairlines and swells out into wide brackets. It is a difficult typeface to ignore. Its calligraphic script gives it a formal presentation and is able to stand alongside with its aggressive and bolder counterparts. It looks good when paired with illustrations and is usually used in poster designs to editorial work. Vulf Mono This typeface is designed by James T. Edmondson.  It exhibits humanistic qualities and exudes charm and playfulness.  The edges are concave and have thick bracketed serifs. Vulf mono can be used in micro copy despite its thick bracketed...

Deal: Huge Discount on Samantha Craft Font

Laura Worthington is one of the new generation of type designers who are rewriting the rules of type foundries. Her beautiful lettering and professionally crafted fonts have made her one of the most popular type designers working today. One of her best-known, and most-loved type families is Samantha, a bright and cheery font family based on slick pen lettering. The consistent rhythm and the open shapes create a surprisingly readable font with a touch of 1950s glamor. Until now, Samantha has only been suitable for a restricted set of uses. That’s because the design features fine lines, which can be lost at smaller sizes, or lower resolutions. So we were delighted to discover Samantha Craft, a brand new reworking of Samantha that radically increases the font’s usability. Samantha Craft features the same beautiful lines as the rest of the Samantha family, but the thickness of the strokes has been carefully increased to make Samantha Craft far more versatile. Thanks to Samantha Craft’s thicker strokes, the font can be used at smaller sizes without the details being lost. You can use Samantha Craft on lower quality paper, even newsprint. The name “Craft” is a tribute to the crafters who use die-cutting machines, and the extra thickness on the strokes makes cutting out and weeding far easier too. With wedding season just a few months away, Samantha Craft is a great choice for those invitations. It’s also a great option for clothes labels, or even restaurant menus. We liked Samantha Craft so much that our sister-site, MightyDeals.com, has arranged a huge deal on it. You can get Samantha Craft for just $17, that’s a 77% discount on the $75 RRP! But that’s not all! If you buy before February 3rd, you’ll get an even mightier 84% discount, that’s the Samantha Craft font for just $12. Not only that, but the MightyDeals deal includes Samantha Frames, an exclusive set of decorative elements to extend the font. Jump over to MightyDeals to grab this awesome deal today. Add Realistic Chalk and Sketch Lettering Effects with Sketch’it – only $5!

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8 Ways to Shipwreck Your Next 
Website Design

Ahoy Mateys! You’ve probably noticed lately that your website is looking a little worse for wear. What she needs is a bit more than fair skies and wind in her sails. She needs a redesign, something that’ll bring her into the modern age and truly make her a jewel of the digital sea. But how do you even get started? The last thing you want to do is try and navigate a redesign without a plan in place. There are countless articles out there telling you what to do. Instead, we wanted to give you some tips on what not to do. Follow the tips below to ensure your users will “jump ship” without hesitation: 1. Redesigning for all the Wrong Reasons One of the best reasons to go beyond scrubbin’ the decks of your website is because your competitors are. From a seamless shopping cart to compelling, engaging content, there’s nothing like seeing your competitor’s redesigned website to show you how stale and outdated your own site is. It doesn’t even matter why they did it, just that they did. And now you have to keep up. 2. Make it All About You This is your company website, so make sure you tell customers all about how great your business is. Some might caution you toward making the copy too “company-focused”, but who else is going to sing your praises? Your competitors certainly aren’t! Your redesign needs to leave absolutely no doubt as to how amazing you are, so use every square inch of space to tell customers about it. 3. Let Them Figure it Out People looking for stuff on the web love searching. Why else do you think Google is so popular? To help them out, make sure your site search is as slow and inaccurate as possible. You want to keep people on your site longer? Make them work for it! Same goes for navigation. By laying everything out in a nice, neat, coherent order, you just make them find what they need faster and leave. You want them to spend as much time as possible sifting through every page to get to where they’re going. If you can throw in some loud, auto-play videos or pop up ads, so much the better! 4. Worry About the Technology Later You don’t need to know how a ship runs to navigate on the open sea. All you need is wind in your sails and a fire in your belly. Same goes for website technology. SEO? Integrations? CRM? CMS? Leave all that mumbo-jumbo behind. All it’s going to do is weigh you down like a lead anchor. You can figure it all out later when...

15 Awesome WordPress Themes to Use This Year

The first step would be to use WordPress if you aren’t doing so already. You can always start coding from scratch. But this popular CMS platform makes web design oh-so-much easier. Choose a WordPress theme that matches your needs. It will make the website design task easier yet. You won’t be compromising on quality either. Quite the opposite is likely to be the case. This is thanks to the layouts, design options, page-building tools, and special features. They often enable you to accomplish things you could only dream of before. There are so many WordPress themes on the market. Thus, finding the perfect match for your needs can be extremely time-consuming. We’ve done all the heavy lifting for you. We have come up with the following selection of 15 of the very best WordPress themes on the market. Starting off with: Be Theme We didn’t place Be Theme at the top of the list because of its size (it’s the biggest WordPress theme on the market today), but because of what it can do for you in your quest to build a better website. Be Theme’s 40 core features provide you with a powerful tool that enable you to build anything and build it to as near perfection as possible. Your ability to create a stunning website is a given. Other key website attributes like responsiveness, SEO friendliness, overall performance, and the tools to create a quality UX are there as well. The most useful of these core features may be the Be Theme pre-built website, of which there currently are over 400. These customizable pre-built websites cover more than 30 different business and industry sectors and website types – so it’s not at all difficult to find the right match to get a project underway. Once you get started on a Be Theme-driven project it’s hard to stop, so don’t be surprised if a project takes as little as 4 hours to complete. Bridge Whether or not a WordPress theme is “best” can be arguable, but this best seller is without a doubt the most popular WordPress creative theme on the market; at least that’s what its (happy) customer base of more than 100,000 would appear to confirm. The Bridge theme is loaded with web-design options, it’s totally customizable, and its library of 376 (and counting) pre-made websites allow a project to get off to a lightning-fast start no matter the website’s type or purpose. With these pre-made websites and Bridge’s assortment of design...

7 Fantastic Landing Page Designs

What is a landing page? Knowing this can help you generate leads and retain more customers when you design a website. Simply put, a landing page is where someone “lands” after clicking on a search result, call to action, or advertisement. These pages have one core focus: converting people into customers. Any page on your site can be a landing page for certain search terms. These awesome landing pages are a great source of inspiration when you’re trying to improve your own. Take a look and see why they work so well! Your Web Designer Toolbox
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DOWNLOAD NOW Spotify If you’re going to make your homepage your landing page, take a tip from Spotify. While navigational elements exist, they’re overshadowed by the huge background banner and noticeable button asking you to register. The pitch may be only three sentences long, but it says all it needs to. Netflix Netflix opens with an absolutely huge call to action button that’s just begging to be clicked on. When you do, you’re taken to a clean page, free of distractions but for a simple footer. Walking through the sign-up process doesn’t take long, and it even saves your progress if you leave the page. Mango Languages Mango Languages does a great job on its landing pages. The sign-up link is very prominent and posted multiple times on the homepage. Clicking it leads you to a page free of distracting navigation. Just choose your language and sign up! Web Profits Sometimes it’s impossible to condense your landing page down to a single action for users to take. The best thing you can do is make the distinction clear, and that’s what Web Profits does. The homepage is very simple with just three distinct links. Click one, and you’ll be directed to a landing page more suited to what you’re looking for. The page may be long, but the inclusion of at least four identical CTAs makes sure there’s always a button in sight when you’re ready to get started. Google Store Google’s full-screen, animated page already does a great job putting the focus on the products. Click one of the calls to action and you’ll be presented with a page that gets right to the point. Pricing and order buttons are always visible in the header as you scroll through videos and feature lists. And, advertisements for other products are kept at the bottom of...

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12 Feb 2019