Weekly Wisdom with Joel Bondorowsky: How To Choose the Right PPC Channel
To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.
5 Methods For Scaling Your Facebook Advertising
Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts. Just because you’ve experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.
Weekly Wisdom with Ross Tavendale: GSC Query Tutorial
Mining GSC: Using Query language to build powerful reports and gain instant insights. You can use Google Sheets to do something called QUERY, which is kind of like a pseudo-SQL type of language, and I am gonna show you all the SEO tips and tricks I have got using QUERY inside of Google Sheets to make your data analysis life way, way easier. Keep reading to see these time-saving tips!
Pinterest Optimization in 2019
Unlike most social channels, Pinterest seems more intent on boosting organic exposure than it does on restricting it. This article will take you through some critical high-level factors to consider when optimizing your Pinterest content for increased exposure.
PPC Campaign: How to Identify a Winning Formula (An Agency Experience)
PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.
Google News Digest: New Features in Google Ads, Google Docs API, .dev Domain and More
In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast with guests JD Prater and Joe Martinez discuss the latest Google updates and developments in more detail.
Weekly Wisdom with AJ Wilcox: Advanced Targeting on LinkedIn Ads
Having a hard time with LinkedIn ads? Need a better return? Get step-by-step-advanced tips for setting up LinkedIn Ads by AJ Wilcox in our Weekly Wisdom video. AJ is going to show you how to deeply segment the audience you need to reach. This video is your opportunity to see how the experts make the most of LinkedIn Ads.
Successfully Leverage Adaptive Content on Your E-Commerce Site
Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.
A Local SEO Citation You Never Knew You Had
Looking for and obtaining local citations is often not easy, but there is one you can use right now! One that will require little work on your part and will include all the information you want about your business. Find out how to get it in this informative article by Tim Capper.
Weekly Wisdom with Joel Bondorowsky: How to Set Bids in Google Ads
Wondering what factors you should consider before setting bids in Google Ads? Joel breaks down what you need to know. Learn strategies for keyword research, running formulas, how to handle Excel spreadsheets, how to calculating conversion rate, how to deal with flukes and much more.
A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders
If you want to be reaching B2B leaders with your paid marketing, then you need to take a close look at the LinkedIn ad platform. Let‘s take a closer look at some of the kinds of ads you can run on LinkedIn and why I believe more people should be using the platform.
Google News Digest: New YouTube Bidding Strategy, Canonicals in Search Console, and More
In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. In this digest, you will learn about all the updates they have made that can impact you. There are numerous tool changes you should be aware of as well.