Interview with Pamela Lund on PPC & Work Efficiency for Consultants
Pamela Lund has been a part of the online marketing industry for almost twenty years. She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.
Post-Holiday Sales Slump: 11 Effective Ways To Overcome It
The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays.
Top Search Conferences You Must Attend in 2019
Choosing a conference that can really help with your marketing efforts can be hard, but the 2019 conference season has begun so you must choose soon. See my list for the top 9 search-related conferences around the world, and know that these conferences will truly help you learn the advanced strategies and up-to-date information you need.
Using Rich Results to Improve the eCommerce Search Experience
Ranking well in search results is not the end of the line. eCommerce brands still need to work hard to convince users to click-thru to their websites. These 5 essential structured data elements should be present on every eCommerce website and will provide social proof to the user, a better understanding of each page for search engines, and a better “curb-appeal“ for each search listing.
6 SEO Tactics Attorneys Need to Be Using
The rise of digital marketing, online reviews, and smarter search engines have combined to create a highly competitive environment for all businesses and professions, and legal services are not an exception. Here are six detailed SEO strategies for attorneys to raise the bar on their search visibility and capture qualified clients.
[SPECIAL EDITION] Google News Digest: The Biggest Headlines of 2018
Throughout the year, we’ve been reviewing all the biggest Google news to bring you the latest and most impactful information on search, ads and some other Google-related tools and projects. And now it’s time to take stock.
Your Ultimate Social Media Checklist by SEMrush
Feeling overwhelmed with social media routine tasks? Breathe a sigh of relief! SEMrush’s SMM Checklist breaks down all your tasks into what needs to be addressed on a daily, weekly, monthly, and quarterly basis, helping you to prioritize your work and achieve consistency in your social media planning.
Analyzing Search Engine Results Pages on a Large Scale
How to import and analyze Google SERPs on a large scale. This is a tutorial on how to use Python for a better understanding of search positions of an industry (flights and tickets in this case).We will go through generating keywords (and combinations), and then through the full process of importing, manipulating, and visualizing the data. We will be using the advertools, pandas, and matplotlib packages to do the work.
The Top SEMrush Updates of 2018
This digest is a reflection on our notable achievements and updates for the year. The important developments have touched all areas of digital marketing we are involved in – from SEO to Content Marketing.
The Best of SEMrush 2018: Learn From Our Top Guest Authors
There is so much to learn from in this list of articles. I highly suggest you scroll through them and learn from a fantastic group of experts.