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How to Onboard Clients with Immersion Workshops - Whiteboard Friday
Posted by HeatherPhysiocSpending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc.

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Video Transcription
Hey, everybody, and welcome back to Whiteboard Friday. My name is Heather Physioc, and I'm Group Director of Discoverability at VMLY&R. So I learned that when you onboard clients properly, the rest of the relationship goes a lot smoother.
Through some hard knocks and bumps along the way, we've come up with this immersion workshop model that I want to share with you. So I actually conducted a survey of the search industry and found that we tend to onboard clients inconsistently from one to the next if we bother to do a proper onboarding with them at all. So to combat that problem, let's talk through the immersion workshop.
Why do an immersion workshop with a client?
So why bother taking the time to pause, slow down, and do an immersion workshop with a client? 
1. Get knowledgeable fast
Well, first, it allows you to get a lot more knowledgeable about your client and their business a lot faster than you would if you were picking it up piecemeal over the first year of your partnership. 
2. Opens dialogue
Next it opens a dialogue from day one.
It creates the expectation that you will have a conversation and that the client is expected to participate in that process with you. 
3. Build relationships
You want to build a relationship where you know that you can communicate effectively with one another. It also starts to build relationships, so not only with your immediate, day-to-day client contact, but people like their bosses and their peers inside their organization who can either be blockers or advocates for the search work that your client is going to try to implement.
4. Align on purpose, roadmap, and measuring success
Naturally the immersion workshop is also a crucial time for you to align with your client on the purpose of your search program, to define the roadmap for how you're going to deliver on that search program and agree on how you're going to...
What Are the Best SEO Platforms?

Choosing the right SEO platform can be difficult with so many options, packages, and capabilities to choose from. It can also be confusing and full of technical jargon. Whether you’re upgrading from an existing SEO tool or seeking your first SEO platform, there’s a lot to consider. 
How to Automate Pagespeed Insights For Multiple URLs using Google Sheets
Posted by James_McNultyCalculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it's important to have that insight down to the page level.
One of the pain points in website performance optimization, however, is the lack of ability to easily run page speed performance evaluations en masse. There are plenty of great tools like PageSpeed Insights or the Lighthouse Chrome plugin that can help you understand more about the performance of an individual page, but these tools are not readily configured to help you gather insights for multiple URLs — and running individual reports for hundreds or even thousands of pages isn’t exactly feasible or efficient.
In September 2018, I set out to find a way to gather sitewide performance metrics and ended up with a working solution. While this method resolved my initial problem, the setup process is rather complex and requires that you have access to a server.
Ultimately, it just wasn’t an efficient method. Furthermore, it was nearly impossible to easily share with others (especially those outside of UpBuild).
In November 2018, two months after I published this method, Google released version 5 of the PageSpeed Insights API. V5 now uses Lighthouse as its analysis engine and also incorporates field data provided by the Chrome User Experience Report (CrUX). In short, this version of the API now easily provides all of the data that is provided in the Chrome Lighthouse audits.
So I went back to the drawing board, and I’m happy to announce that there is now an easier, automated method to produce Lighthouse reports en masse using Google Sheets and Pagespeed Insights API v5.
Introducing the Automated PageSpeed Insights Report:

With this tool, we are able to quickly uncover key performance metrics for multiple URLs with just a couple of clicks.
All you’ll need is a copy of this Google Sheet, a free Google API key, and a list of URLs you want data for — but first, let’s take a quick tour.
How to use this tool
The Google Sheet consists of the three following tabs:

On this tab, you will be required to provide a unique Google API key in order to make the sheet work.
Getting a Google...
10 Link Building Lies You Must Ignore
Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it.
Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion:
“Don’t ask for links!”
“Stick a fork in it, guest posting is done!”
“Try to avoid link building!”

SEO is an everchanging industry; what worked yesterday might not work today. Google’s personnel doesn’t always help the cause. In fact, they often add fuel to the fire. That’s why I want to play the role of “link building myth-buster” today. I’ve spent over ten years in link building, and I’ve seen it all.

I was around for Penguin, and every iteration since. I was around for the launch of Hummingbird. And I was even around for the Matt Cutts videos.

So, if you’re still confused about link building, read through to have ten of the biggest myths in the business dispelled.
1. If you build it, they will come
There is a notion among many digital marketers and SEOs that if you simply create great content and valuable resources, the users will come to you. If you’re already a widely-recognized brand/website, this can be a true statement. If, however, you are like the vast majority of websites — on the outside looking in — this could be a fatal mindset.

In order to get people to find you, you have to build the roads that will lead them to where you want. This is where link building comes in.
A majority of people searching Google end up clicking on organic results. In fact, for every click on a paid result in Google, there are 11.6 clicks to organic results!

And in order to build your rankings in search engines, you need links.

Which brings me to our second myth around links.
2. You don’t need links to rank
I can’t believe that there are still people who think this in 2019, but there are. That’s why I recently published a case study regarding a project I was working on.

To sum it up briefly, the more authoritative, relevant backlinks I was able to build, the higher the site ranked for its target keywords. This isn’t to say that links are the only factor in Google’s algorithm that matters, but there’s no doubt that a robust and relevant backlink profile goes a long way.

3. Only links with...
What Support is Offered with an seoClarity Subscription?

By now, you have likely read about all the features and capabilities of our platform on our website. You maybe even talked to a friend and found out that we are known for our innovation and staying steps ahead of the changes in SEO and digital marketing. 
How Our Clients Drive Our Feature Roadmap

In my role as a Client Success Manager, I am sometimes asked about how seoClarity handles feature requests and how and when we choose to build something in alignment with our product development process.
9 Ways to Get the Most from Working with Your Client Success Manager

When you first sign up for seoClarity and as your domain is provisioned in the platform, your Client Success Manager, or CSM, is your life raft! This dedicated seoClarity team member starts working with you immediately to guide you through the onboarding process.
Video Marketing: The Definitive Guide

This is a complete guide to video marketing in 2019.
In this in-depth guide you’ll learn:

How to create awesome video content
How to promote your videos
How to use videos to increase conversions
Lots more

So if you’re ready to go “all in” with video, this guide is for you.
Let’s dive right in.

The post Video Marketing: The Definitive Guide appeared first on Backlinko.
SEO Content Writing: Creating Copy That Both Google and Users Love

Content is an important part of any SEO strategy. It brings every piece of it together, from your keywords, to the user intent - and everything in between. 

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