How to Onboard Clients with Immersion Workshops - Whiteboard Friday
Posted by HeatherPhysiocSpending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship. Immersion workshops are the answer. Learn more about how to build a strong foundation with your clients in this week's Whiteboard Friday presented by Heather Physioc.
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Hey, everybody, and welcome back to Whiteboard Friday. My name is Heather Physioc, and I'm Group Director of Discoverability at VMLY&R. So I learned that when you onboard clients properly, the rest of the relationship goes a lot smoother.
Through some hard knocks and bumps along the way, we've come up with this immersion workshop model that I want to share with you. So I actually conducted a survey of the search industry and found that we tend to onboard clients inconsistently from one to the next if we bother to do a proper onboarding with them at all. So to combat that problem, let's talk through the immersion workshop.
Why do an immersion workshop with a client?
So why bother taking the time to pause, slow down, and do an immersion workshop with a client?
1. Get knowledgeable fast
Well, first, it allows you to get a lot more knowledgeable about your client and their business a lot faster than you would if you were picking it up piecemeal over the first year of your partnership.
2. Opens dialogue
Next it opens a dialogue from day one.
It creates the expectation that you will have a conversation and that the client is expected to participate in that process with you.
3. Build relationships
You want to build a relationship where you know that you can communicate effectively with one another. It also starts to build relationships, so not only with your immediate, day-to-day client contact, but people like their bosses and their peers inside their organization who can either be blockers or advocates for the search work that your client is going to try to implement.
4. Align on purpose, roadmap, and measuring success
Naturally the immersion workshop is also a crucial time for you to align with your client on the purpose of your search program, to define the roadmap for how you're going to deliver on that search program and agree on how you're going to...
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How to Automate Pagespeed Insights For Multiple URLs using Google Sheets
Posted by James_McNultyCalculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it's important to have that insight down to the page level.
One of the pain points in website performance optimization, however, is the lack of ability to easily run page speed performance evaluations en masse. There are plenty of great tools like PageSpeed Insights or the Lighthouse Chrome plugin that can help you understand more about the performance of an individual page, but these tools are not readily configured to help you gather insights for multiple URLs — and running individual reports for hundreds or even thousands of pages isn’t exactly feasible or efficient.
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Ultimately, it just wasn’t an efficient method. Furthermore, it was nearly impossible to easily share with others (especially those outside of UpBuild).
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How to use this tool
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Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion:
“Don’t ask for links!”
“Stick a fork in it, guest posting is done!”
“Try to avoid link building!”
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A majority of people searching Google end up clicking on organic results. In fact, for every click on a paid result in Google, there are 11.6 clicks to organic results!
And in order to build your rankings in search engines, you need links.
Which brings me to our second myth around links.
2. You don’t need links to rank
I can’t believe that there are still people who think this in 2019, but there are. That’s why I recently published a case study regarding a project I was working on.
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In this in-depth guide you’ll learn:
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Let’s dive right in.
The post Video Marketing: The Definitive Guide appeared first on Backlinko.
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