The most popular social media sites as for October 2018 are Facebook, Instagram, YouTube Videos, Qzone, Twitter, Reddit, Pinterest, Ask.fm, Tumblr, Snapchat, Tinder, Vine, Flickr, LinkedIn. The top three has over a billion users each and the last lines over 100 million each. These are main social platforms for the companies looking to reach the widest audience all over the world. There are social networks that have much fewer users and still remain an effective marketing tool as they are niche specific they have the best target audience with the highest conversion rates. Check some of them: Dogster, Untappd, Houzz, Classmates, Quora, Behance, Envato, Dribbble. Yes, these special network less “crowded” but they still have millions of users with daily visits. The main landscape of social media still and will be dominated by top giants and hope that would not stop you in attempt to start a brand-new digital media. There is room for good quality content on the web and even more important there are people who are looking for one.