Grow Your Podcast with Free Marketing Tools
Podcast consumption is on the rise.
There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019.
Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year.
Want to capitalize on all this growth? Then you need to grow your podcast audience.
How to grow your podcast audience
It seems like almost everyone has a podcast or knows someone who does. It is easier than ever to launch a podcast right from your bedroom or dining room. However, amazing content alone is not enough to make a living as a podcaster.
You need to first build a loyal following. But talking to your followers through your podcast is not enough to create a lasting long-term relationship. You need a way to talk with them when your podcast is available for download.
Email Marketing has the highest return of any marketing channel
Email marketing for podcasters is an incredibly powerful tool. It’s a direct link to your fans through a channel that you own. No algorithm can take away from you. You can regularly communicate with your audience about show updates, tease upcoming episodes, tell them about products you have created, request feedback from listeners, and so much more.
This is one of the best ways to promote your podcast. Why is this such a strong channel? Simple, email marketing has the highest conversion rates of any marketing channel. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Plus, it is one of the best ways to make money from your podcast. As you build your email list, you have a valuable asset that you can promote a paid product (either yours or an affiliate product that you earn a commission), a service, or a sponsorship opportunity.
“Most podcasters are focused on their feed numbers — how many downloads they have. But what they really need to consider is how many subscribers to their email list. Every show that is in the Fable and Folly Network has a newsletter. The newsletter is the mechanism that we send out to get people to take action: shop at our patron shop or become a patron of the show.“ Fable and Folly Network podcaster Sean Howard.
Sending a podcast newsletter to your subscribers
A newsletter is a great way to share your story and why you have a passion for...
Your Small Business Saturday & Giving Tuesday Email Gameplan
Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday.
Small Business Saturday is the Saturday after Thanksgiving and Black Friday. And just a few days later, Giving Tuesday takes place.
Both Small Business Saturday and Giving Tuesday are all about doing good within our own communities. And by raising awareness of the holidays among your audience, you’re promoting more than your own business — you’re also doing right by others.
Why participate in Small Business Saturday and Giving Tuesday?
Often overshadowed by their larger siblings Black Friday and Cyber Monday, Small Business Saturday and Giving Tuesday have a lot to offer those who know to pay attention.
Small Business Saturday is meant to encourage consumers to shop at their local, neighborhood stores. And shopping locally makes a big impact not only on the shop-owner, but on the entire community.
For every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community.
Meanwhile, Giving Tuesday was created in 2012 as a way to encourage people to give generously and donate to nonprofits and causes. In fact, people donated more than $511 million and mentioned #GivingTuesday on social media more than 20 billion times in 2019.
It’s about more than donating money, though. Giving Tuesday can mean volunteering at local organizations, doing a small act of kindness, raising awareness of causes or issues you care about through your voice, or giving your own time and resources if you have a special skill to offer someone.
Plus, Giving Tuesday is a great time for nonprofits to capitalize on seasonal giving. With email marketing, nonprofits can segment their audiences based on donation level or involvement with the organization. In fact, one nonprofit was able to grow its subscriber list 500% with AWeber’s targeting and segmentation tools.
And, Giving Tuesday is a great way to kick off a time of year where giving back to the community and helping those in need is at the forefront of our minds.
So what can you do to raise awareness and get your audience to participate?
How to educate your subscribers about Small Business...
Conquer email anxiety: 4 tips to overcome your fear of sending emails
Ta-da! You crafted the perfect email.
You’ve proofread it, tested it, and even double checked your pre-flight checklist. Everything looks good, and you’re all set to press send.
But you hesitate.
“Maybe I should check again,” you tell yourself.
Then, 20 minutes later, you’re still stuck in a cycle of checking everything over and over and over...
If you’re nodding your head right now, you’ve experienced what we call email anxiety. And it’s actually incredibly common. Take it from me; I send hundreds of thousands of emails a week and I still get the email jitters sometimes.
So why is sending emails so scary? And what can you do to overcome this fear?
What is email anxiety?
Email anxiety is the feeling of discomfort you get before you send an email. Maybe it’s your first time sending a marketing email to your audience. Maybe you’re worried about typos or feel that your copywriting could be stronger.
Or maybe you’re nervous about the response — or lack of response — you may get from your email.
Whatever the reason for your nerves, it’s normal to experience a bit of anxiety before pressing the send button. But there are psychological tricks we can use to overcome it.
Why do we experience email anxiety?
Understanding these common fears about email marketing can help us better understand why we feel email anxiety. And sometimes, knowing why we’re anxious is enough to help us conquer it.
Fear of typos
Typos, while usually harmless and unintentional, can come across as unprofessional and sloppy. However, they’re often hard to catch on our own.
When you’ve spent lots of time and energy writing an email, you should get another person’s perspective. In fact, get more than one person to help proofread your email before sending.
Fear of missing, broken, or wrong links
Including links to your website, to blog articles or social media channels is a great way to drive traffic and sales. But there’s a risk that you forget to add a link, the link is incorrect or is broken, or you — gasp — accidentally link to the wrong site.
Thankfully, AWeber’s built-in link checker will tell you if a link is broken. And other email testing tools like Email on Acid can help give you peace of mind.
Fear of poor formatting or design not rendering
No matter how many times you test your email, if you’re...
Free Small Business Saturday and Giving Tuesday HTML Email Templates
While Black Friday and Cyber Monday get most of the attention during the holiday shopping season, we shouldn’t forget Small Business Saturday and Giving Tuesday.
Small Business Saturday is the day after Black Friday, and encourages consumers to shop at their local, neighborhood stores. Giving Tuesday happens the day after Cyber Monday and is meant to encourage people and organizations to give back to their communities through charity, generosity, and volunteering.
These days present two awesome opportunities to connect with your audience.
Plus, we know COVID-19 impacted independent small businesses and non-profits in a way no one could have predicted this year. So to help small businesses and non-profits make the most of these days, AWeber’s design team built free email templates for you to use on Small Business Saturday and Giving Tuesday.
This holiday season, we hope everyone considers supporting independent small businesses on Small Business Saturday and non-profits on Giving Tuesday.
What is Small Business Saturday?
Small Business Saturday is an annual shopping holiday, first celebrated in 2010. It highlights and brings attention to the importance of shopping locally at small businesses in your community. It is celebrated each year on the Saturday after Thanksgiving to keep local businesses top of mind during holiday shopping.
However, this year may look different for many brick-and-mortar small businesses. Due to COVID-19, many small businesses may need to alter their Small Business Saturday plans due to local social distancing mandates.
That means tools like email marketing and social media, will play a larger role than ever before to connect with your audience and let them know what they can expect when shopping in your store.
How to talk to your audience about Small Business Saturday
Here are a few things to keep in mind when promoting your small business this shopping season.
Remind your audience that shopping local has a positive impact on the entire community. $68 for every $100 spent with independent local small businesses stays in the community, versus only $43 when purchases are made from a national chain.
Plus, shopping local means they are helping people in their very own community: neighbors, families,...
Your Holiday GIF Guide: Festive GIFs to Spice Up Your Holiday Emails
We know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made holiday GIFs for email — FREE for you to use.
Use the 26 animated GIFs below for your holiday email marketing campaigns. (GIFs can increase click-through rates, conversions rates, and revenue rates!) Place them in a Black Friday or Cyber Monday email, a holiday newsletter, or a New Year’s sale message to your subscribers.
Not an AWeber customer yet? Join us! Create your FREE account right now, and see how easy it is to use one of these GIFs in our Drag-and-Drop message editor.
Why should I use a holiday GIF (and what are GIFs, anyway)?
GIFs — or Graphical Interchange Format — are animated images. They are used to communicate ideas in a way that static images sometimes can’t. They’re not videos, but these moving images give a reader more context and do a great job of drawing the reader in.
GIFs are a great way to give your emails that little something extra. Not only does it capture your readers’ attention, but it could be the thing that intrigues your reader enough to click through to your website.
This time of year, holiday GIFs can be an especially powerful tool to give your readers that warm and fuzzy seasonal feeling. That’s why they do such a good job of building emotional connections and delighting your audience.
How to insert your GIFs in an email:
Step 1: Find the animated holiday GIF below that you want to use in your email.
Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop.
Step 3: Upload the GIF into your email template inside AWeber. Under image size, choose “original.” That’s it!
Have any more questions about inserting a GIF in your email? Check out our step-by-step instructions to insert a GIF in your email.
Happy New Year GIFs
Black Friday and Cyber Monday GIFs
Seasonal Holiday GIFs
How can I use these GIFs in my emails?
Try one of these three GIF placements.
Place the GIF above the headline
Add a holiday GIF above your email headline to catch subscribers’ attention and...
AWeber, the Better Alternative to GetResponse — AWeber vs. GetResponse comparison
AWeber and GetResponse are two of the most well known and established email marketing solutions available. While they have many similarities, there are also some significant differences between the two tools. Depending on your preferences and business goals, one will serve your needs better than the other.
What do AWeber and GetResponse help you accomplish?
AWeber and GetResponse are marketing solutions that allow you to connect with your audience using various features.
Both are similar in that they provide the ability to:
Import and host a mailing listCapture subscriber information Create newslettersCreate individual emailsCreate email sign up formsCreate landing pagesAutomate messages to subscribers Report and analyze results
In this comparison you will also find detailed information about:
General overviewPricing plansImport and migration servicesEmail message editorsTypes of email messagesEmail templatesSplit testing optionsAMP for emailAWeber Smart DesignerIntegrationsCustomer supportTeam member accessSummary
AWeber is a powerfully-simple marketing solution that makes it easy and fun to connect your small business or passion project with the world. Unlike overwhelming and complex marketing 'platforms' that are daunting and contain features that you will probably never use (or need weeks of training to figure them out), AWeber is simple, intuitive, and always designed with small businesses in mind.
From one powerfully-simple web-based solution, you can manage your lists of people, send them amazing-looking emails, create stunning landing pages, and analyze your email marketing efforts' performance. Backed by the best 24/7 available Customer Solutions team in the business, AWeber is your one-stop-shop partner in making sure your small business or passion project gets off the ground and grows quickly. Founded in 1998, AWeber has over 20 years of proven success in helping businesses connect with their audiences.
GetResponse was also founded in 1998 and has over 20 years of experience helping small businesses grow with online marketing. GetResponse offers a suite of marketing solutions for small and large companies, including an all-in-one marketing platform that helps entrepreneurs build targeted subscriber lists, send newsletters, emails, follow-up...
Free HTML Welcome Email Templates That Are Proven to Convert
AWeber has over 700 free professionally-designed HTML email templates to help you save time and focus on growing your business. But when it comes to designing emails your subscribers love, your welcome email is one of the most critical messages to help you make a great first impression.
A welcome email is the first step to building a lasting relationship with your audience. It’s a great chance to introduce yourself and gives you an opportunity to build a relationship with your subscribers right away.
Welcome emails can also have a huge impact on your business — in fact, they can generate 320% more revenue per email, 4 times higher the open rates than other emails, and 5 times higher click-through rates than promotional emails.
When done correctly, well-crafted welcome emails engage your subscribers and make them eager to come back for more.
Welcome emails have a few other essential jobs, too:
Welcomes your new subscribers and thanks them for signing upTells people what kind of content they can expect from you and how oftenDelivers your incentive, if you offered oneIncludes content about your business that helps your audience get to know you better Tells your customers how to contact you
The best time to send marketing welcome emails
The truth is: your subscribers will never be more engaged with you than in the moments after they signed up for your list. So capitalize on their interest by sending them a welcome email campaign as soon as they subscribe to your newsletter, download a piece of content, or purchase a product.
You can even tailor an email marketing welcome series based on how they signed up. With AWeber, you can set up an autoresponder to be triggered as soon as someone enters their email address into your sign up form or landing page.
Why you should use a free welcome html email template from AWeber
Reason #1: You want to save time.
Ready to stop working in your business and start working on your business? AWeber’s professionally designed templates and automation tools will save you time, freeing you up to invest in other essential areas of your business. Do more of what you love and leave the email marketing up to AWeber.
Reason #2: You want to save money.
AWeber eliminates the need to pay someone to design emails for you. AWeber’s template...
9 Examples of Awesome Black Friday Emails (and Cyber Monday Emails)
Black Friday shoppers spent a total of $7.4 billion online in 2019 — topping the previous year by $1.2 billion!
Meanwhile, Cyber Monday shoppers spent 20% more in 2019 than they did in 2018, with sales topping $9.4 billion spent online.
But with the uncertainty of the Coronavirus, we may see those numbers grow even more as consumers choose to shop from the safety of their homes. So how can you cash in on all this holiday spending?
A Black Friday email campaign (and/or Cyber Monday email campaign) is a great way to cash in on all this spending. However, with thousands of emails to compete against, it can be difficult to get your audience’s attention.With these Black Friday and Cyber Monday email marketing tips, you’ll be sure to stand out inside the inbox.
7-Step Black Friday and Cyber Monday Email Campaign
Planning your Black Friday and Cyber Monday emails doesn’t have to be difficult. Consider this 7 email campaign as a starting point for what to send and when.
Email #1: Send your Black Friday “teaser” email.
Tease your promotion with a “preview” email sent out three days* before Black Friday. Let your subscribers know something big is coming — but don’t tell them what.
Email #2: Send a countdown email.
The night before your promotion goes live, send a 12-hour countdown email to your audience. (The anticipation!) You can schedule this ahead of time inside your AWeber account.
Don’t have an AWeber account yet? Sign up for AWeber Free and get your Black Friday and Cyber Monday emails scheduled!
Email #3: Launch your promotion.
Send your promotion — whether it’s a coupon code that gives your subscribers a certain percentage off their purchase, a free gift with their purchase, or a special giveaway for the first 200 customers who purchase — on Black Friday.
Email #4: Resend your promotion.
Not all your subscribers will engage with your email. That’s okay: Their inboxes are flooded on Black Friday with deals. That’s why I recommend resending your message to anyone on your list who didn’t open or click later in the day.
Email #5: Pre-Cyber Monday email.
Planning to take advantage of the whole holiday shopping weekend? Consider sending your subscribers a heads up that you will be offering another (or an even sweeter) deal, especially if they missed your Black Friday sale.
Email #6: Day-of Cyber...
Discover How To Turn a Hobby Into a Successful Business
This is the dream of many aspiring entrepreneurs. In fact, over 627,000 new businesses open each year in the United States alone.
Maybe you’re one of those fortunate small business owners, or perhaps you are trying to figure out your own path from passion project, to start up, to Fortune 500. Okay, I may be getting a little ahead of myself with the Fortune 500, but why not dream big!
So how can you get from point A to point B (or even point C)? You learn from successful entrepreneurs who forged a path for their business.
Meet Frankie Croker, who turned her hobby of creating handcrafted bows for children into a thriving business.
Turning a Hobby into a Business
Frankie Croker always enjoyed crafting but was especially interested in designing hair accessories. When she first started making them, it was because she enjoyed doing so, not because she had aspirations of starting her own business.
However, it wasn’t too long after that Frankie realized that this was becoming an expensive hobby. That’s when she started thinking about selling her accessories. But she didn’t know where to start.
The answer turned out to be Etsy.
Early Days of Etsy
There are over 39.4 million active Etsy buyers in the world, so that seemed to be the best place to start selling her products. In November 2016, Frankie started her business littleWshop on Etsy.
Early on she relied on the traffic from Etsy and the extra work she put in promoting her store through social media channels. Frankie’s business was a success, and she soon started developing a loyal customer base.
But Frankie didn’t really know anything about running a business. She thought you just put your product out there and sold it. She admitted that there were missed opportunities along the way.
Her business was growing, but to take the next big step in her journey, Frankie needed to focus on marketing her small business.
Marketing Her Small Business
Running a small business needs to be more than simply selling a product or service. To be successful, Frankie knew she needed to establish a relationship with her existing customers. She needed to take that prospect or new customer and convert them into a loyal customer. With a loyal following, she anticipated more sales and new business through referrals.
This approach is called the marketing funnel. The...