How to Make $1,000/Month Selling on Amazon
When you think about making an online purchase, your brain might be hardwired now to go right to Amazon. If that’s true, you’re not alone.
There are over 310 million active users on Amazon, and 100 million of them are Prime members—that’s a lot of two-day shipping.
Amazon is an ecommerce behemoth, and the company is quickly moving into other markets like streaming services, grocery and food delivery, music, video games, fashion, and even healthcare. This vertical integration is making even it harder for smaller businesses to stay competitive.
As they say: If you can’t beat ’em, join ’em. And there are plenty of ecommerce brands making a lot of money on Amazon. While running your own ecommerce site provides more control over branding and profit margin, you can’t ignore Amazon—in fact, you might be better off joining.
If you’re looking to improve your ecommerce business, you should consider selling things on Amazon. Ready to get your feet wet? Wondering how to make $1,000 per month selling on Amazon? Before we get into how to accomplish that, let’s review some basics to see if Amazon selling is the right opportunity for you.
How to start selling on Amazon
Before you get started with $1,000/month goal, you need to get set up to sell your products on Amazon. There are two options ecommerce vendors: sell with Amazon FBA or sell directly on Amazon. Here’s how to choose the best option for your business.
Sell with Amazon FBA
Amazon is a global leader in online selling because of its cutting-edge, worldwide order fulfillment networks. If you sign up for Fulfillment by Amazon (FBA), you can store your products in their centers and scale your business reach by using FBA to pick, pack, ship, and provide customer service for your products.
Think about it: If you’re just getting started in ecommerce, you need to take the time to market your business with digital ads, SEO, content, and PR. By using FBA, you at least get to remove inventory management, shipping, the signature process, and returns from your plate.
Plus, Amazon’s customer service via email, phone, and live chat tools can save you from hiring employees to handle complaints and returns. Customer service and returns for any orders your customers place are handled directly by FBA and their knowledge base software database. This saves you time and frustration so you can...
Your Ultimate Guide to Productive and Informed Content Marketing Planning
With most content marketing campaigns I have come across, there’s one thing in common: Lack of planning.
I admit, I am a control freak. I have to plan and schedule everything months ahead.
But that’s also the reason why I’ve been able to accomplish so much and remain in the spotlight.
Thorough content marketing planning has lots of benefits, including:
Higher productivity and efficiency (You are able to produce more content by getting more organized)More effective marketing collaboration and all the many benefits that come with it (You can involve your team in your planning process)Better goal setting and achievement (You can put down what you want to achieve with each asset and have enough time to collect more ideas and feedback from your team).
Here’s how to create a well-informed content marketing plan for as long as one year ahead:
1. Collect Content Ideas
Any content marketing planning process always starts with keyword research, and that research is not just for search engine optimization purposes.
“One thing many marketers seem to forget about keywords is that there’s a human being typing each query in the search box.”Ann Smarty
This means keyword research allows to:
Better understand your target customer’s strugglesBetter structure your content to answer more of your customers’ questions
Both of these help you build brand loyalty, links and, yes, search visibility- all of which bring more conversions and sales.
Traditional Keyword Research
“Keyword extension” tools are usually the first tools I turn to for content marketing planning. There are lots of great keyword research tools out there to choose from, including SEMrush, Ahrefs, Spyfu, Kparser and Serpstat, to name a few. All of them allow you to run a few searches for free.
All of the premium keyword research tools collect more important data on each query on the list including the monthly search volume (i.e. how many people tend to search for this keyword every month). Most of them also have “keyword difficulty” metric that reflects how difficult it would be to rank in 10 ten for each query organically. Both of these numbers allow you to make more informed content marketing planning decisions about whether to include any of the keywords in...
The 5 Mistakes You’re Making in Your Google Ad Copy
We all make mistakes from time to time. It happens. We’re only human.
With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usage, but for the most part, it’s really one of the areas in a search account we’re given the most leeway. It’s easy to see how sometimes we can come up with some real duds.
I’m all for testing just about everything we can in ad copy. The SERPs are only getting more crowded and more confusing—I haven’t heard anyone tell me their number of competitors is going down. It’s more important than ever that we try to find new things to test to see what can drive results, and that means getting rid of underperforming copy.
Any time I see wildly underperforming ad variants, they have at least one common mistake in them. Here are the top five mistakes that you need to avoid in your ad copy.
1. Keyword stuffing
This isn’t the year 2000, and you’re not doing SEO. If your ad copy looks like it, you can be in real trouble.
It’s considered best practice to include your keywords in your ad copy. But the common rule “everything in moderation” still holds true here.
Sure, it’s always a struggle to figure out how to completely sum up all you’re offering in a small amount of characters. No business person has ever wished to have less space in ad copy. But alas, we’re all given the same, tiny amount.
Don’t give into temptation and simply stuff a bunch of keywords or short phrases into an ad and pass it off as ad copy. It’s not. Searchers demand more and so should you. Would you click on the ad above? With those repeat phrases and buzzwords stuffed in? I know I wouldn’t.
Use actual phrases and sentences in your ad copy. Sure, you might not get all that you want into the variant, but that’s why they let us put multiple ads per ad group. Run them against each other and see what works best.
2. Not leveraging ad extensions
As I mentioned above, there’s only so much we can fit in our standard character limits. But that’s why the platforms give us additional options to help expand our coverage.
Sitelinks, callout Extensions, and structured snippets are a must-test for all accounts. I’ll show you how to use each effectively below, but long story short: They’re...
5 Creative Email Ideas to Try This Spring
Your subscribers located in the northern hemisphere are gearing up for the spring weather. Use the change of season to your advantage, and add spring-related topics and themes to your emails.
The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don't open it now, they'll miss out!)
Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales.
Tip 1: Change up your subject lines
Add the word "spring" or spring-related topics to your subject line so your subscribers know the content inside is timely and relevant.
Or if you send out a monthly newsletter, add the month — March, April, or May — to the subject line. That way your readers understand that the info is seasonal, and won't be pertinent the following month.
Have some fun with the subject line! Check out how Etsy made this subject line a spring-related pun, but gave more context to the message inside with their preheader text.
However, always make sure your subject line accurately reflects the content inside your newsletter or message. If it doesn't, then you'll lose your subscribers' trust. They'll more than likely unsubscribe or mark your email as spam.
Check out Etsy's email that went with their subject line, below. Their lead story in the email directly corresponds with the subject line. The reader doesn't have to go searching for the content and they're not left hanging.
Pro tip: Have subscribers from all over the world? Send a targeted email to only a segment of subscribers based on their geographical location inside AWeber.
Not an AWeber customer yet? Start your 30-day FREE trial today!
Tip 2: Promote seasonal sales and services
Encourage customers to purchase your product or use your services with a spring sale or discount.
Here’s a fun example from Expedia:
Below, Sears reminds its subscribers that they should get their riding mowers tuned up before the start of spring. They offer a helpful video, plus repair service and a discount on parts in the actual email content.
Pro tip: You can offer exclusive promotions to subscribers on your mailing list, and you can use them as incentives to encourage email sign ups. For example, offer a discount to anyone who signs up for your email list during the first week of spring. Don’t forget to share it on social...
Know Your Influence: Success Signals to Watch in 2019
As a company with an online presence, there
is no shortage of goals worth chasing in an effort to see better results.
Website traffic is an obvious example. Companies
are constantly investing time and money into boosting the organic traffic they are
able to earn from search engines.
More and more, there’s another KPI that’s being treated with just as much – and sometimes even greater – priority. Many marketers realize that one of the best things they can do for a company is to build its influence.
5 Signs Your Company’s Influence Is Growing
Of course, influence isn’t a remotely new concept, but many companies were able to shift their focus in the Digital Age. With so much quantifiable data available about online behavior, it was easy to focus on clicks, traffic, and shares.
The pendulum is swinging back. In recent years, many companies that once dominated SERPs (Search Engine Result Pages) have lost business to companies that wield far greater influence over their industries.
As Chris Widener explains in The Art of Influence, “Influence is the key to success. Influence is the art of business.” In short, it’s worth becoming influential.
So, if you decide to make influence a
priority for your company in 2019, here are five signs you’re on the right
1. Greater Engagement and Community on Social Media
For the most part, doing well on social
media means more than just linking to good content. You need to engage in
discussions and provide helpful advice, as well.
Mari Smith, one of our favorite Facebook experts, is a master of community engagement.
The poll below has 752 votes, 136 comments, and 12 shares.
But, what really caught our attention was how much Mari joins the conversation with her Facebook Audience.
Because of her tremendous knowledge and her willingness to interact with people online and off, Mari commands incredible influence.
You’ll know your influence is growing when you receive responses to your social content, but also – and more importantly – when you see your follower-count grow. Increased traffic to your website from your social media accounts is even better still.
Don’t forget to keep tabs on how often your company is mentioned, as well. You might not always get tagged, so use a brand-listening tool and compare numbers month-over-month to see if your influence...
How to Quickly Add Emojis to Your Email Subject Line
We recently held an AWeber customer workshop in Orlando, Florida. While we were there, one of the most frequently asked questions we received wasn’t about deliverability or what to write in your emails or the most popular integrations.
Nope. It had to do with emojis. Or, more specifically, “How do you add an emoji to an email subject line?”
Luckily, we had an easy answer: There’s a super quick keyboard shortcut that allows you to add your favorite teeny-tiny hearts
How to find and collaborate with the right influencers [Updated]
There are a lot of myths about finding influencers. One of the most common is, “Influencers can drive awareness for your brand because they have large audiences on social media.”
The myth goes like this. If an influencer mentions me on social media, or an influencer shares something from our brand, it will drive awareness and traffic.
Most Marketers Don’t Look for the Right Influencers
Most marketers start and end their search for influencers on social media.
You can see how prevalent the tactic is by searching Google for the term “how to find influencers.”
The results reveal the dominant thinking about how to find influencers.
But influencers with large social followings and social media influence don’t always drive engagement, and engagement doesn’t always drive traffic. Here’s an example.
Example: Shared by an media account with 1,000,000+ followers
I write about Google Analytics at lot. Sometimes, the official Twitter account of Google Analytics shares my articles. I’ll admit, when this happens, my heart skips a beat. I stop working and walk over to Amanda, our Marketing Director, to brag about it. Then I print the tweet and hang it on my fridge.
The Google Analytics account is influential by any metric, no question. It’s credible, authoritative and big. But what’s the real business outcome from this share?
When I check traffic from that source to that URL that day, it looks like this: around 150 visits and one subscriber.
Yet this is exactly what a lot of marketers are chasing. In fact, some marketing departments are paying for this kind of outcome, hiring influencers to create exactly this kind of social posts.
Look Beyond Social Media to Find and Collaborate With Influencers
Shares, likes and comments are the most visible, but also the least impactful marketing metrics. But they aren’t always correlated with awareness, traffic and demand.
Social media wins are short lived. Even viral events last for a few days at most.Social media wins don’t always drive traffic. They may be isolated on the social network, which isn’t where leads are born. Social media wins are harder to come by anyway. You’ve probably seen the BuzzSumo research.
It’s for these reasons that digital marketing managers resist the lure of social media metrics. Most of the marketers I know would trade 100...
How to Brand Your Business in 6 Steps
What company immediately pops into your mind when you see this image?
Coca-Cola. And that's thanks to great branding. Even if Coca-Cola doesn't show their logo in an advertisement, you still know it's them. And you associate certain feelings and emotions with their branding.
When you successfully brand your own company, you build trust with your audience, become recognizable, and stand out. And since billions of emails hit the inbox every day, your email marketing needs to stand out.
Howard Schultz, the former CEO of Starbucks, says, "Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "
Here's how to brand your business and email marketing.
What is branding?
Your brand is your business' personality. You define your branding by how you design or talk about parts of your business, like your:
Great branding is consistent. Every time your audience hears, sees, or buys from you, they should recognize your brand.
Step 1: Create your mission statement.
Your mission statement tells the world what your business does and why it’s important. It will give you more insight about what type of customers you want to attract and will set the tone for how you speak to them.
To create a mission statement, think about how your product or service can positively transform your audience’s life. How do you want your audience to feel or what problems will you solve for them? Your statement should include aspirational language that speaks to your overall goal.
Sweetgreen states their mission clearly. They talk about what they strive to do for their customers (connecting people to real food) and why they want to do so (to inspire healthier communities).
Step 2: Research what other brands do.
Research companies you admire or aspire to be like. Identify what draws you toward their design, product, or voice and write down your observations.
You might jot down:
the fonts they usetheir color palette what types of photos they use how they describe themselves on their about page
Step 3: Identify what makes you unique.
You're most likely not the only company in your space. So it's pivotal to communicate this to your audience. To find out...
New in AWeber: Web Fonts, Awesome Integrations, and Email Insights to Help You Grow
We're back with another video sharing the latest features in AWeber:
Explore what's new:
Find a font style to match your brand! Learn more about the new web fonts in your account.
Connect your AWeber account to powerful integrations, like Bounceless, Heroic, and EventsFrame.
Tag and segment subscribers who made a purchase within WooCommerce.
Discover research-backed answers to your biggest email questions, like “How long should my emails be,” and “Should I use emojis in my subject line?”